Plymouth Business School

BSc (Hons) Marketing with Foundation Year

Become a driving force behind modern business. Our degree has deep industry ties and years of student feedback, which we use to shape the course and continuously adapt it to reflect current issues. You’ll become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising or marketing research.

The course starts with a foundation year 0, specifically designed to introduce and develop essential skills for success in higher education, including critical thinking and research skills, and the knowledge and understanding of key facets of business, accounting and economics.

Key features

  • The foundation year is an integral part of the extended degree and you will benefit from experienced university lecturers. Whilst completion of the foundation year will not lead to a separate award or qualification in its own right, you will be able to confidently progress to programmes within our suite of courses in Plymouth Business School
  • Distinguish yourself professionally with an accredited degree - this course is accredited by The Chartered Institute of Marketing, The Institute of Direct and  works with Digital Marketing and The Market Research Society. Receive maximum exemptions from the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing.
  • Be inspired by our teaching staff, who are widely published in their field and who have wide professional marketing expertise.
  • Position yourself highly with future employers. The University's BSc (Hons) Marketing was ranked joint second for employability in the Complete University Guide rankings.
  • Gain real world experience and be involved in a number of ‘live’ consultancy projects.
  • Kick start your career and take a year in industry as a marketer with a major corporation, a dynamic agency or start your own business.
  • 89% of students agreed staff were good at explaining things; 83% agreed they got sufficient advice and guidance; 85% were satisfied overall and 88% were in work/study six months after finishing. (source: NSS and 2019 DLHE survey*).
  • To enhance the employability of our students we work with key professional bodies within marketing such as the IDM/DMA, MRS and CIM by ensuring that the subjects are relevant and up to date, providing opportunities for professional certificates and scope for future professional development. As part of the degree we provide opportunities to attain:
    – IDM Certificate in Digital Marketing
    – MRS Certificate in Market Research
    – CIM Graduate Gateway

Course details

  • Year 0
  • In this year, you’ll experience a supportive environment to assist in the transition to successful study in higher education. You will learn about academic writing, critical thinking skills and begin to develop your research skills, as well as develop your knowledge and understanding through an introduction to key aspects of business, accounting and economics. You’ll also have the opportunity to do independent research into an area of your studies that interests you, with a supervisor to guide and support you through the process.
    Core modules
    • ECN001 An Introduction to Economics

      This module provides an introduction to the key theories and concepts of modern economics, and essential mathematical modelling and statistical analysis skills in order to explore contemporary economic issues.

    • STO001 Introduction to Academic Writing

      The module will provide participants with an introduction to the themes of Being Enterprising, Education for Sustainable Development (EfSD) the international context, and governance/ citizenship and within this thematic context will develop a range of academic and professional skills including: researching (multimedia); critical thinking, academic writing; feedback and reflection. The module will provide a thorough underpinning to working and learning in a higher education context and will provide opportunities for reflecting on formative and summative feedback.

    • STO002 Introduction to Business and Accounting

      The module will introduce the components, functions & context of a business including contemporary organisational constructs. Participants will explore the impact of different models on purpose, values, stakeholders & reporting. Globalisation, sustainability, ethics and entrepreneurship are core themes. Accounting principles including cash-flow, income statements & balance sheets will be introduced & the relationship between management theories accounting explored.

    • STO003 Research Skills

      The module will enable students to experience research skills at an introductory level and to develop a range of academic and professional skills within the area of research. Students will work as part of small teams within research topics that will develop their understanding the importance of effective collaboration to deliver sound outputs. The module also aims to bring students mathematics ability to the required level for undergraduate level.

    • STO004 Supervised Research Project

      The student integrates subject specific knowledge and skills to develop a specialist area of knowledge in depth and - with supervision from a subject specialist - conducts their own research investigation and reports their findings.

  • Year 1
  • In your first year, you examine marketing and business basics and develop effective practical approaches to complex situations – putting theory into practice with topics such as marketing, economics, accounting and workplace behaviour. You develop a thorough appreciation of business operations and have the opportunity to take a digital marketing qualification.

    Core modules
    • ACF103 Business Accounting

      Business Accounting introduces accounting as the measurement, recording and communication of financial information for the purpose of business decision making in the context of risk, sustainability and liquidity. Business Accounting exposes the practical application of a range of relevant accounting techniques which enable effective decision making process. On successful completion of the module students should be able to prepare, report and analyse the key financial statements for decision making purposes.

    • ECN1013 Introduction to Business Economics

      This module provides an introduction to economics in a business context. It explores some basic concepts and techniques involved in economic analysis at an introductory level, and considers the relevance of economics and the economic environment, to business decision-making.

    • ENT101 Entrepreneurial Thought and Action

      The module will provide participants with an introduction to the theme of Entrepreneurial Thought and Action, allowing students to explore theory associated with Entrepreneurship before putting it into action through a practical exercise. It will develop a range of academic and professional skills around this theme including: consulting, research; feedback and reflection; professional presentation skills; team working, leadership and project management.

    • HRL100 Organisational Behaviour

      This module introduces you to the study of individuals and groups within the organisational context.

    • LAW1211 Business Law

      An introduction to the legal framework and key areas of law which affect business, including basic principles of contract and tort as it affects business; business organisations, including company law; employment law; and property and environmental Law as it affects business.

    • MKT111 Marketing in Action

      The module introduces the key theories of marketing (e.g. the marketing concept; the traditional and service extended marketing mix), and outlines their role and significance in developing and operationalising marketing strategy.

  • Year 2
  • From in-depth analysis of consumer behaviours and market research, to product development and brand management, you explore the world of marketing in more detail. Learn to use theory to create solutions to complex marketing problems with real companies. You have the opportunity to take a professionally renowned digital marketing qualification.
  • Optional placement year
  • You are strongly encouraged to undertake a placement year. Placement opportunities are available in a wide variety of companies, from start-ups to blue chips, across the world. Alternatively, you could start or run your own business.

  • Final year
  • Focus more on the theoretical and strategic aspects of marketing, investigating the contemporary and international issues. Undertake an independently researched dissertation project that sets you apart from the crowd in a marketing subject of your choice.

Every undergraduate taught course has a detailed programme specification document describing the course aims, the course structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

The following programme specification represents the latest course structure and may be subject to change:

BSc Marketing with Foundation Year Programme Specification 6668

The modules shown for this course are those currently being studied by our students, or are proposed new modules. Please note that programme structures and individual modules are subject to amendment from time to time as part of the University’s curriculum enrichment programme and in line with changes in the University’s policies and requirements.

Entry requirements

UCAS tariff

32 - 80

BTEC: 18 Unit BTEC National Diploma/QCF Extended Diploma: Pass PPP-MMP in any subject.

BTEC National Diploma modules

If you hold a BTEC qualification it is vital that you provide our Admissions team with details of the exact modules you have studied as part of the BTEC. Without this information we may be unable to process your application quickly and you could experience significant delays in the progress of your application to study with us. Please explicitly state the full list of modules within your qualification at the time of application.

International Baccalaureate: 24-25 overall to include 4 at any subject at Higher Level. English and Maths accepted within: Higher Level = 4, Standard Level = 5.

ITELTS: If overseas and not studying English within IB – Must have IELTS: 6.0 overall with 5.5 in all elements.

New Irish Highers: From 2017 32-80 points.

Access courses: Pass Access Course (any subject) plus GCSE English and Maths grade C / 4 or above or equivalent.

City and Guilds Level 3: We will accept with a minimum of Merit overall alongside a good GCSE profile, including English and Maths grade C / 4.

Cyprus Apolytirion: 15/20 to 16/20 overall to include a pass in Maths and IELTS: 6.0 overall with 5.5 in all elements.

GCSE’s or equivalent: Maths and English at Grade C/4 or City and Guilds; Key Skills Level 2 will be considered on an individual basis.

English language requirements

We welcome applicants with international qualifications. To view other accepted qualifications please refer to our tariff glossary.

Fees, costs and funding

EU applicants should refer to our dedicated Brexit webpage for details of the implications of the UK’s plans to leave the European Union.

New Student 2020 2021
Home/EU £9,250 £9,250
International £13,800 £14,200
Part time (Home/EU) To be confirmed To be confirmed
Full time fees shown are per annum. Part time fees shown are per a number of credits. Please note that fees are reviewed on an annual basis. Fees and the conditions that apply to them shown in the prospectus are correct at the time of going to print. Fees shown on the web are the most up to date but are still subject to change in exceptional circumstances. For more information about fees and funding please visit

Additional costs

This course is delivered by the Faculty of Arts, Humanities and Business and more details of any additional costs associated with the faculty's courses are listed on the following page: Faculty of Arts, Humanities and Business additional costs.

How to apply

All applications for undergraduate courses are made through UCAS (Universities and Colleges Admissions Service). 

UCAS will ask for the information contained in the box at the top of this course page including the UCAS course code and the institution code. 

To apply for this course and for more information about submitting an application including application deadline dates, please visit the UCAS website.

Support is also available to overseas students applying to the University from our International Office via our how to apply webpage or email

Assessment breakdown

  • @ Year 0 - 86% coursework, 14% exams
  • @ Year 1 to final year - 25% exams, 75% coursework

Live client briefs

Employability is a key focus on the degree and one which is emphasis from the first year all the way through to the final year. 

Our students work on live client assignments from local and national companies from a variety of sectors that include:

  • Fast moving consumer goods such as ice cream (Langage Farm), coffee (Bibium) and snacks (Burts Crisps, Popcorn Kitchen)
  • Leisure industry such as zoos (Dartmoor Zoo, Paignton Zoo), gyms (Nuffield Health), sports and health (South Devon Tennis Centre) and gardens (Eden Project)
  • Hobby industry such as toys (Lego)
  • Charities (Woodside Animal Charity)

Guest speakers

In addition to working with live clients the programme also includes guest speakers from the industry to demonstrate theory in practice and to illuminate the prospects of marketing as a profession. 

Our guest speakers come from a wide variety of industries and specialisms which include:

  • Fast moving consumer goods companies 
  • Branding consultants 
  • Non-profit and fundraising consultants 
  • Business to business 
  • Football 
  • Market research roadshow

Joseph's student experience

Joseph Bacon, final year BSc (Hons) Marketing student at the University of Plymouth, shares his experiences studying his degree in the city of Plymouth.

"The learning environment is relaxed and respectful of yourself as a young professional, you feel treated like an equal."

Placement opportunities 

Develop key transferable skills that enhance your employability prospects.

Our optional placement year is an invaluable opportunity to gain experience and to apply theories into practice. Undertaking a placement allows you to gain real-world experience in marketing and pick up a whole range of employability skills to kick-start your career. Our dedicated careers and employability service can support you every step of the way. 

Students have worked with local, national and international companies such as Hewlett Packard, Disney, Enterprise, TUI, Johnson and Johnson, St Austell Brewery, Music Magpie, Muller, General Electric, Warner Brothers and Dolby.

Careers service

The University of Plymouth has a dedicated careers service supporting you from the moment you start your degree, to three years after graduation.

Careers advice is embedded into your academic programme through workshops, events, placements, networks - working with the academic staff teaching on your course. We also offer materials, networks and resources online through our 24/7 portal, and a wide-range of activities, opportunities and support centrally in the Careers Service space within the Student Hub.

We are here to help you to explore, connect and succeed.

Discover our careers service

Our marketing graduates have been employed by

  • 3 Apple
  • 3 BBC
  • 3 3M
  • 3 Harley-Davidson
  • 3 Rolls-Royce
  • 3 McLaren
  • 3 Disney
  • 3 Unilever
  • 3 Barclaycard
  • 3 ASOS
  • 3 British Airways
  • 3 IBM
  • 3 Hewlett Packard
  • 3 Parkinsons UK
  • 3 Yankee Candle
  • 3 The National Trust
  • 3 Wrigley's
  • 3 Microsoft

Study sessions for students by students: Peer Assisted Learning Scheme (PALS)

To complement your formal learning we offer regular sessions that provide the opportunity for you to learn with and from your peers. Share knowledge, discuss ideas, and ask questions in a relaxed and friendly environment

If you are a first or second year take the opportunity to study in a relaxed environment, along with other students on the same programme.

Find out more about how PALS can benefit your studies


* National Student Survey (NSS) and Graduate Outcomes survey (GO) results are available via DiscoverUni.