Dr Hanne Knight

Dr Hanne Knight

Lecturer in Marketing

Plymouth Business School (Faculty of Arts, Humanities and Business)



  • Lecturer in Marketing.
  • Programme Lead MSc Digital and Social Media Marketing
  • Module Leader at undergraduate and postgraduate levels for 'Digital Marketing', 'Marketing and Strategy', 'International Marketing' & 'Buyer Behaviour & Relationships'
  • Dissertation Supervisor at undergraduate and postgraduate levels
  • PhD supervision
  • Personal Tutor and Placements tutor


PhD, University of Plymouth; Thesis title: ‘The Role of Sustainability in enhancing Place Performance through an identity-based approach to place branding.

Master of Science in Business Studies, University of Amsterdam, Netherlands

Bachelor of Business Administration, Stenden University, Netherlands

Professional Diploma in Digital Marketing, Digital Marketing Institute, Ireland

Postgraduate Certificate in Academic Practice, University of Plymouth

Professional membership

Fellow of the Higher Education Academy

Associate Member Chartered Management Institute (CMI)

Member of the Institute of Direct and Digital Marketing (IDM)

Member of the Digital Marketing Institute (DMI).

Roles on external bodies

Board Member of Regional South West Board for the Chartered Management Institute (CMI)



Teaching interests

  • Digital Marketing
  • Social Media Marketing
  • Innovation and New Product Development
  • Sustainable solutions
  • Business Ethics
  • International Marketing



Research interests

Main research interest are in the area of sustainability in marketing communications. Particularly how these interact with firms performance. My main interest is in social media and other digital channels as a tool for sustainable business solution communications. 



Key publications

Key publications are highlighted


Knight, H., Megicks, P., Agarwal, S., Leenders, M. ‘Firm Resources and Environmental Sustainable Development among SMEs: Evidence from the Australian Wine Industry’ Business and the Society (ABS3*) (Published)

Knight H, Haddoud MY & Megicks P (2021) 'Determinants of corporate sustainability message sharing on social media: A configuration approach' Business Strategy and the Environment 31, (2) 633-647 , DOI
Kroger-Knight H, Megicks P, Agarwal S & Leenders MAAM (2018) 'Firm resources and the development of environmental sustainability among small and medium-sized enterprises: Evidence from the Australian wine industry' Business Strategy and the Environment , DOI Open access
Conference Papers

Knight, H., Megicks, P., Agarwal, S., Leenders, M. (2016). The complex relationship between business performance, ethical behaviour and ethical disclosure – Does success matter?’, Eben Research Conference, Palermo, Italy, September 2016.

Knight, H., Megicks, P., Agarwal, S., Leenders, M. (2015). The impact of sustainability in collective place branding strategies and individual place identities on place performance, Institute of Place Management, Poznan, May 2015.

Kroger, H., Megicks, P., Agarwal, S., Leenders, M. (2015). The role of place identity and sustainability in place branding, Doctoral Colloquium, Plymouth, June 2015.

Kroger, H., Megicks, P., Agarwal, S., Leenders, M. (Forthcoming). Antecedents of place identity – the role of place attachment and stakeholder involvement, 3rd World Summit of Tourism and Hospitality, Orlando, USA, December 2015.



Reports & invited lectures

Visiting Lecturer in Current Issues in Management at National School of Business Management, Colombo, Sri Lanka

Other academic activities

Reviewer for the following journals

  • Journal of Business Ethics
  • Journal of Voluntary and non-profit Marketing
  • Business Strategy and the Environment
  • Journal of Entrepreneurial Behavior & Research (IJEBR)
  • Journal of Sustainable Research