BSc (Hons) International Tourism Management

THE4007
Tourism Impacts and the Environment 20 credits

This module will develop your understanding of the roles tourism plays within and for societies, giving you an introductory overview of the impacts of tourism activity, associated tourist behaviour and sympathetic approaches to management. You will study theoretical concepts drawn from sociology, anthropology, leisure and tourism studies, providing you with a more critical awareness of the relationships between tourism and society, supported by international case study examples and opportunities for critical debate.

STO4002
The Business Environment: A Global Perspective 40 credits

This module introduces students to essential understanding and competencies in the dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk and business resilience.

THE4010
Tourism Industry and Practice

Through consideration of the tourism system, you will examine the structure, organisation and operational issues relating to the key tourism sectors, and demonstrate an understanding of career opportunities in the tourism industry.

THE4011
Management and Entrepreneurship in Tourism, Hospitality and Events

This module explores a range of issues relating to the effective development of regional, national and/or international organisations and ventures in the tourism, hospitality, and event industries. Students will recognise how entrepreneurial thinking can drive growth and adaptability and will develop the necessary entrepreneurial skills to identify opportunities for innovation and business development, including opportunity recognition, strategic thinking and creative problem-solving. The module includes a focus on the importance and relevance of social responsibility and resilience strategies and equips students with the theoretical knowledge and practical tools to thrive in dynamic and evolving industries.

PBS500CPD
Careers and Professional Development 0 credits

This module is aimed at enhancing students employability skills and knowledge especially those who will be undertaking an industrial placement in the third year of their degree. It is designed to build on skills learned in Stage 1 and helps students in their search for a placement, and in their preparation for the placement itself.

THE5016
Destination Management

This module explores the key concepts of destination management and the role of Destination Management Organisations (DMOs). Students will learn to conduct research to enhance destination sustainability and competitiveness. The module provides practical and theoretical insights into managing tourism destinations effectively.

THE5017
Festival and Event Management

This module provides students with the foundations both theoretical and practical necessary to plan, manage, and evaluate festivals and events. It emphasises the strategic role of events in tourism development, destination branding, and community engagement. Students will explore the key stages event planning and execution while addressing sustainability, risk management, marketing, and stakeholder collaboration to ensure successful outcomes.

THE5018
Digitalisation and the Visitor Experience

This module equips you with the knowledge and skills to understand the transformative role of digital technologies in shaping visitor experiences within tourism and the global hospitality industries. It explores how digitalisation impacts the customer journey, enhances service delivery, and influences destination management. You will gain the knowledge through practical experiences to use digital tools, analyse emerging trends, and develop innovative strategies for creating personalised, seamless visitor and consumer experiences. The module encourages critical thinking about the ethical, social, and operational challenges posed by digital transformation.

THE5019
Service Marketing in Practice

This module will introduce you to key marketing principles and theories, emphasising their practical application. You will learn to develop marketing strategies that respond to industry trends, technological advancements, and changing consumer needs. Additionally, you will develop skills in conducting market research and analysing data to generate actionable insights.

PBS5001C
The Challenge Module: Sustainable Business 20 credits

Through this module you can select from a choice of topics related to the big challenges business and society are facing today. These might be drawn from the UN Sustainable Development Goals or a country’s industrial strategy.

PBS5002C
The Challenge Module: Sustainable Supply Chains for Global Trade 20 credits

In this module, you will be challenged to evaluate the sustainability of the globalised business world. You will assess conflicting viewpoints and present balanced arguments for the environmental, social and economic sustainability of the supply chains that support global trade.

PBS5003C
The Challenge Module: Responsible Entrepreneurship in Action 20 credits

Through this module you can develop an understanding of the big challenges business and society are facing today, in the context of entrepreneurship. These might be drawn from the UN Sustainable Development Goals or a country’s industrial strategy and will be informed by established business theories. You will develop and reflect on a business idea which has sustainability at its core.

THE5011
Service Innovation in the Cruise Industry 20 credits

This module introduces you to the management of passenger services on-board cruise liners, focussing on the provision of quality service, as a component of the cruise product.

THE5013
Creative Industries and Tourism: A Global Perspective 20 credits

You will review the scope, nature and development of the creative industries, drawing on international examples. In doing so, you will examine a range of issues affecting the planning, development, marketing and operation of the creative industries, such as the concern with authenticity, the tensions between conservation and business viability, politics and propaganda, funding, interpretation, place identity and the visitor experience and dissonance and the blurring between fact and fiction.

THE5012
Global Cruise Operations 20 credits

In this module you will consider the strategic nature of managing cruise lines, including risk avoidance, adherence to maritime legislations and continuity planning. Industry and scenario based case studies will help you to apply theoretical knowledge to of business continuity planning to realistic scenarios.

PBS600PLC
Placement Year

The placement year consists of an extended period of appropriate professional experience in a business or organisation. It allows the student to gain relevant experience to consolidate their studies and prepare for final stage study and employment after graduation. Students on BA International Business may also or alternatively undertake a study placement at an approved partner institution.

HRL6009
Leadership Practice 20 credits

In this module, you will explore the role of leadership within organisations, including both the practical and theoretical aspects of leadership, and how such concepts can change over time. You will reflect on your own ability to act as a leader and your role in teamwork-based scenarios.

PBS6000
Honours Project 40 credits

The module gives you the opportunity to investigate in-depth a specialist academic or practice-based topic for which you have a passion for knowing more within your field of study.

THE6002
Business Strategy and Consultancy 20 credits

In this module, you will focus on exploring and understanding a range of theoretical approaches to developing strategies for businesses in the tourism, hospitality and events (THE) sectors and applying these principles to a live consultancy project. You can gain experience of working with a business in THE industries on a consultancy basis, either in a research or strategic development setting – you will engage with a client business to mutually identify a suitable project and develop findings and guidelines to inform a new strategic direction.

PBS600CPD
Continued Careers and Professional Development 0 credits

The Continued Career and Professional Development module is a development scheme designed to enhance students’ employability and builds on the stage 2 module. The stage 3 module focuses on providing students with information on graduate options and equips them with the knowledge and skills necessary for articulating and recording achievement and applying for graduate positions. The module also includes a number of workshops and events designed to develop students’ skills and knowledge, with the purpose of filling gaps in their CV’s and enhancing their employability.

HRL6010
Experiential Practice 20 credits

This module provides you with the opportunity both to reflect upon practical experience as well as develop your capabilities and profile so you are on course for life after graduation.

THE6011
Service Innovation in the Cruise Industry 20 credits

This module introduces you to the management of passenger services on-board cruise liners, focussing on the provision of quality service, as a component of the cruise product.

THE6012
Global Cruise Operations 20 credits

In this module you will consider the strategic nature of managing cruise lines, including risk avoidance, adherence to maritime legislations and continuity planning. Industry and scenario based case studies will help you to apply theoretical knowledge to of business continuity planning to realistic scenarios.

THE6013
Crisis and Disaster Management 20 credits

This module will equip you with a sound understanding of the principles and practice of economic, environmental and political crisis and disaster management in the tourism industry.

THE6014
Tourism Development and Ethical Consumption 20 credits

This module focuses on the dynamics of tourism development and on ethical consumption within the tourism and hospitality industry, introducing you to processes of development, to issues underlying local involvement and to the range of ethical concerns in developing countries. Drawing on approaches to ethical consumption, you will reflect upon your own and others’ understanding and practice, exploring ethical responses to business situations and undertaking in-depth reflection and critique of ‘real life’ scenarios.