Dr Nigel Jackson

I worked for over fifteen years in public relations and marketing, gaining a fairly eclectic experience. Starting off in politics around Westminster and later became a parliamentary lobbyist. As Head of Communications for a top 200 charity I was responsible for all internal and external communications, especially focused on fundraising and promoting the cause and programmes of the charity. Working in a marcomms agency provided detailed insight of how SME's could best apply PR. Responsible for the PR of a market leading training agency developed my understanding of how a single commercial company might use a wide range of channels, including events, to sell and enhance its reputation.

I joined the BSc Events Management team for its first year in 2006, and also teach marketing modules for our Business Management degrees.. I have taught on a number of modules, especially those that relate to communication skills and the strategic questions. One of my most recent teaching developments is a module The Pyschology of Events.. I have had published over thirty articles and book chapters, plus three textbooks.  My research focuses on how organisations can communicate effectively to change the behaviour of their key stakeholders. I am currently writing a research based book on how event managers worldwide seek to change behaviour through nudges, negotiation and persuasive messages. 

Persuasion

Communication

The psychology of events management

BA Public Relations, University of Derby, Buxton

I have also Examined a number of PhD's.