Dr Nigel Jackson

Dr Nigel Jackson

Associate Professor (Reader) in Persuasion and Communication

Plymouth School of Tourism & Hospitality (Faculty of Business)


BA (Hons) University of Hull, Political Studies 1986
PGCE Post-16 Compulsory Education, University of Plymouth 2002
PhD, Political Communication, University of Bournemouth, 2008

Teaching interests

Marketing and public relations


Staff serving as external examiners

Have been an External Examiner at:

BA Public Relations, University of Derby, Buxton
BA Public Relations, University of Gloucestershire

I have also Examined a number of PhD's.

Research interests

Political communication, especially the use of the Internet
Political marketing and political PR
Political event management including election campaigns, party conferences and the use of events by local authorities.
Political persuasion.

Research groups

  • Research Centre for Sustainable Leadership, Governance and Policy (SLGP)
  • Service & Enterprise Research Centre (SERC)

Key publications are highlighted

Jackson NA 2011 'Perception or Reality: How MPs Believe the Internet Helps Them Win Votes' Journal of Political Marketing 10, (3) 230-250 , DOI
Jackson NA, Lilleker DG & Pack M 2010 'Political Parties and Web 2.0: The Liberal Democrat Perspective' Politics 30, (2) 105-112
Jackson NA & Lilleker DG 2009 'Building an Architecture of Participation? Political Parties and Web 2.0 in Britain' Journal of Information Technology & Politics 6, (3-4) 232-250 , DOI
Jackson NA & Lilleker DG 2009 'MPs and E-representation: Me, MySpace and I' BRITISH POLITICS 4, (2) 236-264 , DOI
Jackson NA 2008 'MPs and their e-Newsletters: Winning Votes by Promoting Constituency Service' Journal of Legislative Studies 14, (4) 488-499 , DOI
Jackson NA 2008 'Representation in the Blogosphere: MPs and Their New Constituents' Parliamentary Affairs 61, (4) 642-660 , DOI
Jackson NA & Lilleker D 2011 Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany. Routledge Routledge Research in Political Communication
Jackson NA & Tansey SD 2008 Politics: The Basics. 4 Routledge
Jackson NA & Lilleker DG 2012 'The Member of Cyberspace: E-Representation and MPs in the UK' in Sobaci MZ E-Parliament and ICT-Based Legislation: Concept, Experiences and Lessons IGI Global 64-79
Jackson NA, Lilleker DG & Schweitzer EJ 2011 'Political martketing in an online election environment: short-term sales or long-term relationships?' in Lees-Marshment J Routledge Handbook of Political Marketing Routledge 286-300
Jackson NA & Lilleker DG 2011 'Political Public Relations and Political Marketing' in Stromback J; Kiousis S Political Public Relations: Principles and Applications Routledge 157-176
Jackson NA 2011 'Underused campaigning tools: political public relations' in Lees-Marshment J Routledge Handbook of Political Marketing Routledge 271-285