Dr Nigel Jackson

Dr Nigel Jackson

Associate Head of School Engagement

Plymouth Business School (Faculty of Business)


BA (Hons) University of Hull, Political Studies 1986
PGCE Post-16 Compulsory Education, University of Plymouth 2002
PhD, Political Communication, University of Bournemouth, 2008

Teaching interests

Marketing and public relations


Staff serving as external examiners

Have been an External Examiner at:

BA Public Relations, University of Derby, Buxton
BA Public Relations, University of Gloucestershire

I have also Examined a number of PhD's.

Research interests

Political communication, especially the use of the Internet
Political marketing and political PR
Political event management including election campaigns, party conferences and the use of events by local authorities.
Political persuasion.

Research groups

  • Service & Enterprise Research Centre (SERC)

Key publications are highlighted

Jackson N 2013 'General election marketing-selling a can of beans, building a favours bank or managing an event?' Journal of Public Affairs 13, (3) 251-259 , DOI
Lilleker DG & Jackson NA 2013 'Reaching Inward Not Outward: Marketing via the Internet at the UK 2010 General Election' Journal of Political Marketing 12, (2-3) 244-261 , DOI
Lilleker DG, Koc-Michalska K, Schweitzer EJ, Jacunski M, Jackson N & Vedel T 2011 'Informing, engaging, mobilizing or interacting: Searching for a European model of web campaigning' European Journal of Communication 26, (3) 195-213 , DOI
Jackson N & Lilleker D 2011 'Microblogging, Constituency Service and Impression Management: UK MPs and the Use of Twitter' The Journal of Legislative Studies 17, (1) 86-105 , DOI
Jackson NA 2011 'Perception or Reality: How MPs Believe the Internet Helps Them Win Votes' Journal of Political Marketing 10, (3) 230-250 , DOI
Jackson NA, Lilleker DG & Pack M 2010 'Political Parties and Web 2.0: The Liberal Democrat Perspective' Politics 30, (2) 105-112
Jackson NA & Lilleker DG 2009 'Building an Architecture of Participation? Political Parties and Web 2.0 in Britain' Journal of Information Technology & Politics 6, (3-4) 232-250 , DOI
Jackson NA & Lilleker DG 2009 'MPs and E-representation: Me, MySpace and I' BRITISH POLITICS 4, (2) 236-264 , DOI
Jackson NA 2008 'MPs and their e-Newsletters: Winning Votes by Promoting Constituency Service' Journal of Legislative Studies 14, (4) 488-499 , DOI
Jackson NA 2008 'Representation in the Blogosphere: MPs and Their New Constituents' Parliamentary Affairs 61, (4) 642-660 , DOI
Jackson N 2007 'Political parties, the Internet and the 2005 General Election: third time lucky?' Internet Research 17, (3) 249-271 , DOI
Jackson NA & Lilleker DG 2007 'SEEKING UNMEDIATED POLITICAL INFORMATION IN A MEDIATED ENVIRONMENT: The uses and gratifications of political parties' e-newsletters' Information, Communication & Society 10, (2) 242-264 , DOI
Jackson N 2005 'Vote Winner or a Nuisance: Email and Elected Politicians' Relationship with Their Constituents' Journal of Nonprofit & Public Sector Marketing 14, (1-2) 91-108 , DOI
Jackson N 2004 'Escaping from the straitjacket: UK MPs and their e‐newsletters' Aslib Proceedings 56, (6) 335-343 , DOI
Jackson NA & Lilleker DG 2004 'Just Public Relations or an Attempt at Interaction?' European Journal of Communication 19, (4) 507-533 , DOI
Lilleker DG & Jackson N 2004 'Review Article: Politics, Citizens and Cyberspace' European Journal of Communication 19, (3) 403-408 , DOI
Jackson NA & Lilleker D 2011 Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany. Routledge Routledge Research in Political Communication
Jackson NA & Tansey SD 2008 Politics: The Basics. 4 Routledge
Lilleker DG, Jackson N & Koc-Michalska K 2015 'Social media in the UK election campaigns 2008-2014: Experimentation, innovation, and convergence' The Routledge Companion to Social Media and Politics 325-337 , DOI
Lilleker DG & Jackson N 2014 'Brand management and relationship marketing in online environments' Political Marketing in the United States 165-184
Jackson N 2013 'Vote winner or a nuisance: Email and elected politicians’ relationship with their constituents' Current Issues in Political Marketing 91-108 , DOI
Jackson N 2012 'Political parties, their e-newsletters and subscribers: "One-night stand" or a "marriage made in heaven"?' Winning Elections with Political Marketing 149-176 , DOI
Jackson NA & Lilleker DG 2012 'The Member of Cyberspace: E-Representation and MPs in the UK' in Sobaci MZ E-Parliament and ICT-Based Legislation: Concept, Experiences and Lessons IGI Global 64-79
Jackson NA, Lilleker DG & Schweitzer EJ 2011 'Political martketing in an online election environment: short-term sales or long-term relationships?' in Lees-Marshment J Routledge Handbook of Political Marketing Routledge 286-300
Jackson NA & Lilleker DG 2011 'Political Public Relations and Political Marketing' in Stromback J; Kiousis S Political Public Relations: Principles and Applications Routledge 157-176
Jackson NA 2011 'Underused campaigning tools: political public relations' in Lees-Marshment J Routledge Handbook of Political Marketing Routledge 271-285