- Room 330, Cookworthy Building, Drake Circus, Plymouth, PL4 8AA
- +44 1752 585645
- nigel.jackson@plymouth.ac.uk

Profiles
Dr Nigel Jackson
Associate Professor (Reader) in Persuasion and Communication
Plymouth Business School (Faculty of Arts, Humanities and Business)
Dr Nigel Jackson can be contacted through arrangement with our Press Office, to speak to the media on these areas of expertise.
- Persuasion
- Political communication
- Political marketing
- Political PR
- Online political communication
Email publicrelations@plymouth.ac.uk to enquire.
Biography
Biography
I worked for over fifteen years in public relations and marketing, gaining a fairly eclectic experience. Starting off in politics around Westminster and later became a parliamentary lobbyist. As Head of Communications for a top 200 charity I was responsible for all internal and external communications, especially focused on fundraising and promoting the cause and programmes of the charity. Working in a marcomms agency provided detailed insight of how SME's could best apply PR. Responsible for the PR of a market leading training agency developed my understanding of how a single commercial company might use a wide range of channels, including events, to sell and enhance its reputation.
I joined the BSc Events Management team for its first year in 2006, and also teach marketing modules for our Business Management degrees.. I have taught on a number of modules, especially those that relate to communication skills and the strategic questions. One of my most recent teaching developments is a module The Pyschology of Events.. I have had published over thirty articles and book chapters, plus three textbooks. My research focuses on how organisations can communicate effectively to change the behaviour of their key stakeholders. I am currently writing a research based book on how event managers worldwide seek to change behaviour through nudges, negotiation and persuasive messages.
Qualifications
BA (Hons) University of Hull, Political Studies 1986
PGCE Post-16 Compulsory Education, University of Plymouth 2002
PhD, Political Communication, University of Bournemouth, 2008
Teaching
Teaching
Teaching interests
Marketing and public relations
Persuasion
Communication
The psychology of events management
Staff serving as external examiners
Have been an External Examiner at:
BA Public Relations, University of Derby, Buxton
BA Public Relations, University of Gloucestershire
I have also Examined a number of PhD's.
Research
Research
Research interests
Political communication, especially the use of the Internet
Political marketing and political PR
Decisions making, behavioural change and persuasion
Political persuasion.
Publications
Publications
Key publications
Key publications are highlighted
Journals
Articles
(2018) 'Information, issues, and supporters: The application of online persuasion in the 2015 General Election' Journal of Public Affairs 18, (4) , DOI Open access
(2013) 'General election marketing-selling a can of beans, building a favours bank or managing an event?' Journal of Public Affairs 13, (3) 251-259 , DOI
(2013) 'Reaching Inward Not Outward: Marketing via the Internet at the UK 2010 General Election' Journal of Political Marketing 12, (2-3) 244-261 , DOI
(2011) 'Informing, engaging, mobilizing or interacting: Searching for a European model of web campaigning' European Journal of Communication 26, (3) 195-213 , DOI
(2011) 'Perception or Reality: How MPs Believe the Internet Helps Them Win Votes' Journal of Political Marketing 10, (3) 230-250 , DOI
(2011) 'Microblogging, Constituency Service and Impression Management: UK MPs and the Use of Twitter' The Journal of Legislative Studies 17, (1) 86-105 , DOI
(2010) 'Political Parties and Web 2.0: The Liberal Democrat Perspective' Politics 30, (2) 105-112
(2009) 'Building an Architecture of Participation? Political Parties and Web 2.0 in Britain' Journal of Information Technology & Politics 6, (3-4) 232-250 , DOI
(2008) 'MPs and their e-Newsletters: Winning Votes by Promoting Constituency Service' Journal of Legislative Studies 14, (4) 488-499 , DOI
(2008) 'Representation in the Blogosphere: MPs and Their New Constituents' Parliamentary Affairs 61, (4) 642-660 , DOI
(2008) ''Scattergun' or 'rifle' approach to communication: MPs in the blogosphere' Information Polity 13, (1-2) 57-69 , DOI
(2007) 'Political parties, the Internet and the 2005 General Election: third time lucky?' Internet Research 17, (3) 249-271 , DOI
(2007) 'SEEKING UNMEDIATED POLITICAL INFORMATION IN A MEDIATED ENVIRONMENT: The uses and gratifications of political parties' e-newsletters' Information, Communication & Society 10, (2) 242-264 , DOI
(2006) 'An MP's role in the internet Era – The impact of e-newsletters' The Journal of Legislative Studies 12, (2) 223-242 , DOI
(2005) 'Vote Winner or a Nuisance: Email and Elected Politicians' Relationship with Their Constituents' Journal of Nonprofit & Public Sector Marketing 14, (1-2) 91-108 , DOI
(2004) 'Escaping from the straitjacket: UK MPs and their e‐newsletters' Aslib Proceedings 56, (6) 335-343 , DOI
(2004) 'Just Public Relations or an Attempt at Interaction?' European Journal of Communication 19, (4) 507-533 , DOI
(2004) 'Review Article: Politics, Citizens and Cyberspace' European Journal of Communication 19, (3) 403-408 , DOI
Books
(2011) Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany. Routledge Routledge Research in Political Communication
(2008) Politics: The Basics. 4 Routledge
Chapters
(2014) 'Brand management and relationship marketing in online environments' Political Marketing in the United States 165-184 , DOI
(2012) 'Political parties, their e-newsletters and subscribers: "One-night stand" or a "marriage made in heaven"?' Winning Elections with Political Marketing 149-176 , DOI
(2012) 'The Member of Cyberspace: E-Representation and MPs in the UK' in Sobaci MZ E-Parliament and ICT-Based Legislation: Concept, Experiences and Lessons IGI Global 64-79
(2011) 'Political martketing in an online election environment: short-term sales or long-term relationships?' in Lees-Marshment J Routledge Handbook of Political Marketing Routledge 286-300
(2011) 'Underused campaigning tools: political public relations' in Lees-Marshment J Routledge Handbook of Political Marketing Routledge 271-285
(2011) 'Political Public Relations and Political Marketing' in Stromback J; Kiousis S Political Public Relations: Principles and Applications Routledge 157-176