Dr Nigel Jackson

Dr Nigel Jackson

Associate Professor (Reader) in Persuasion and Communication

Plymouth School of Tourism & Hospitality (Faculty of Business)


BA (Hons) University of Hull, Political Studies 1986
PGCE Post-16 Compulsory Education, University of Plymouth 2002
PhD, Political Communication, University of Bournemouth, 2008

Teaching interests

Marketing and public relations


Staff serving as external examiners

Have been an External Examiner at:

BA Public Relations, University of Derby, Buxton
BA Public Relations, University of Gloucestershire

I have also Examined a number of PhD's.

Research interests

Political communication, especially the use of the Internet
Political marketing and political PR
Political event management including election campaigns, party conferences and the use of events by local authorities.
Political persuasion.

Research groups

  • Research Centre for Sustainable Leadership, Governance and Policy (SLGP)
  • Service & Enterprise Research Centre (SERC)

Key publications are highlighted

Jackson NA 2011 'Perception or Reality: How MPs Believe the Internet Helps Them Win Votes' Journal of Political Marketing 10, (3) 230-250 , DOI
Jackson NA & Lilleker DG 2009 'MPs and E-representation: Me, MySpace and I' BRITISH POLITICS 4, (2) 236-264 , DOI
Jackson NA 2008 'MPs and their e-Newsletters: Winning Votes by Promoting Constituency Service' Journal of Legislative Studies 14, (4) 488-499 , DOI
Jackson NA 2008 'Representation in the Blogosphere: MPs and Their New Constituents' Parliamentary Affairs 61, (4) 642-660 , DOI