Ben Siu

Academic profile

Dr Ben Siu

Lecturer in Marketing (Education)
Plymouth Business School (Faculty of Arts, Humanities and Business)

Overview

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The Global Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Ben's work contributes towards the following SDG(s):

Goal 09: SDG 9 - Industry, Innovation, and Infrastructure

About Ben

  • Associate Head of School: Marketing and Admissions
  • Programme Manager - BSc (Hons) Marketing and BSc (Hons) Marketing with Foundation Year
  • Lecturer in Marketing

Supervised Research Degrees

Supervision of Undergraduate Dissertations for:
  • BSc (Hons) Marketing
  • BSc (Hons) Business Management
Supervision of Postgraduate Dissertations for:
  • MSc Marketing Management and Strategy
  • Masters of Business Administration
  • MSc Business Management (Marketing)
  • MSc Social and Digital Marketing
Doctoral Supervision:
  • How we decide: The relationship between implicit moral identity, moral emotions and moral intuition during moral dilemmas in fundraising (Completed)
  • Identity transitions – What is the impact on charity donors when their chosen charity undertakes a major identity transition (In-Progress)

Teaching

My teaching role is focused on Marketing Research, in particular how organisations plan, collect and utilise market information. 
MKT5007 - Consumer Insight, Innovation and Marketing Planning
PBS6001 - Marketing Dissertation

Contact Ben

Room 403, Fitzroy Building, Drake Circus, Plymouth, PL4 8AA
+44 1752 585726