Dr Ben Siu

Dr Ben Siu

Lecturer in Marketing (Education)

Plymouth Business School (Faculty of Arts and Humanities)


Programme Manager - BSc (Hons) Marketing

My teaching role is focused on Marketing Research, in particular how organisations plan, collect and utilise market information. 

Module Leader - MKT208 - Marketing Research
Module Leader - MKT316 - Public Relations in the Digital Era
Module Leader - MKT717 - Research Methods for Decision Making


My background is in marketing and I have worked with a few local businesses in the South West. These include industries such as online marketing, facilities management, leisure industry and catering. 

My qualifications include:

BA (Hons) Marketing
MSc (d) Marketing Management and Strategy
CIM Level 6 Professional Diploma in Marketing
MRS Advanced Certificate

Research interests

My research interest includes the following:

- Transnational Education
- International Marketing
- Service Marketing
- Technology Enhanced Marketing

The topic of my PhD is the Success and Failure Factors of Foreign Direct Investment In Transnational Education.

Research in Progress

Success Framework and Measures for International Branch Campuses - The Observatory on Borderless Higher Education
  • The report focuses on the facets that contribute to the success of an International Branch Campus, and how success can be measured. In the report, five success factors and numerous success measures are discussed in relation to how both higher education management and regulatory bodies can better manage international branch campuses. 

No Current Publications:

My intentions are to publish in:

- The Journal of Marketing
- The International Journal of Marketing
- The Journal of Higher Education
- The Journal of International Higher Education

Additional information