Dr Ben Siu
Lecturer in Marketing
Plymouth Business School (Faculty of Business)
Programme Manager - BSc (Hons) Marketing
My background is in marketing and I have worked with a few local businesses in the South West. These include industries such as online marketing, facilities management, leisure industry and catering.
My research interest includes the following:
- The report focuses on the facets that contribute to the success of an International Branch Campus, and how success can be measured. In the report, five success factors and numerous success measures are discussed in relation to how both higher education management and regulatory bodies can better manage international branch campuses.
No Current Publications: