Dr Christopher Agyapong Siaw
Lecturer in Marketing
Plymouth Business School (Faculty of Arts, Humanities and Business)
- Digital Marketing
- Databases and Analytics
- International Marketing
- New Product Development and Marketing Planning.
PhD in Marketing -- UNSW, Sydney, Australia
Fellow, Institute of Direct and Digital Marketing (IDM), UK
Member, Association for Information Systems (AIS)
Roles on external bodies
Ad hoc Reviewer – Journals
- Industrial Marketing Management
- Journal of Business Research
- European Journal of Information Systems
Innovation and Technology Convergence
Key publications are highlightedJournals
Nguyen, T., Ngo, L., Norther, G. & Siaw, C. A. (2019). Realising the value of knowledge resources and capabilities: an empirical study, Journal of Knowledge Management, 23(2), pp. 374-395 - https://doi.org/10.1108/JKM-09-2016-0372
Nguyen, Q., Northey, G., N’go, L. & Agyapong Siaw, C. (2017) Knowledge as a determinant of competitive advantage, Australia-New Zealand Marketing Academy Conference, 04-06 December, RMIT University, Melbourne, Australia
Agyapong Siaw, C., Payne, A. & Cadeaux, J. (2015). Diffusion within use: Cross-situational specialisation of a new product from the perspective of a dynamically continuous innovation, American Marketing Association Conference, 14-16 August, Chicago, US.
Agyapong Siaw, C., Payne, A. & Cadeaux, J. (2015). Diffusion within use: a new product from the perspective of a dynamically continuous innovation, European Marketing Academy Conference, 26-29 May, Leuven, Belgium.
Agyapong Siaw, C. (2013). Managing the engagement platforms for co-creation opportunities: A model of firm offering – structure of offering fit, Australia-New Zealand Marketing Academy Conference, 03-05 December, Auckland, New Zealand.
Agyapong Siaw, C. (2013). Retracing value-in-use from co-creation encounter, Academy of Marketing Science Conference, 16-19 July, Melbourne, Australia.
Agyapong Siaw, C. (2012). Retracing value-in-use through co-creation encounters: What drives consumers’ value co-creation encounters? Australia-New Zealand Marketing Academy Conference, 03-05 December, Adelaide, South Australia.
Agyapong Siaw, C. & Stephens, P. (2012). Exploring the evidence of societal marketing in corporate communications: A content analysis of the website communications of retail members of the British Retail Consortium, Academy of Marketing Conference, 02-05 July, Southampton, UK.
Agyapong Siaw, C. (2011). Real value is defined by the customer, not the supplier, Professor Malcolm McDonald Student Essay Competition, Academy of Marketing Conference, 04-07 July, Liverpool, UK.