Business Management with Marketing

ACF4004
Business Finance

To succeed in business, you need a solid understanding of financial information and its application to decision making. This module introduces you to financial statements, management and cost accounting; you’ll learn about their role in effective planning and control. You’ll gain practical experience preparing and interpreting data and developing core financial literacy to support sustainable and informed business decisions.

BUSM4001
Organisational Behaviour

Do you want to get the most out of yourself and work more effectively with others? This module connects psychological insights with workplace realities, exploring motivation, team dynamics, leadership, and organisational culture. You'll develop the resilience, self-awareness and interpersonal skills that employers demand, learning to influence outcomes, perform effectively and thrive in any workplace.

BUSM4002
Digital Technology and Innovation

Understand how technology drives business transformation and disruption. This module covers emerging digital technologies, data tools, and collaboration platforms that are reshaping industries. You'll develop an innovation mindset, make informed decisions about technology adoption and gain technical proficiency that supports success in today’s dynamic business environment.

BUSM4003
Operations and Supply Chains

Discover how successful businesses operate behind the scenes. This module shows you how products and services are designed, delivered, and improved to meet customer needs in a fast-changing world. You'll see what’s happening in business operations and supply chains now, with projects and case studies that build your knowledge and skills. You’ll be ready, knowing what’s needed to optimise organisations for the future.

ECN4008
Global Business Environments

Understand the external forces that shape every business decision. This module covers economic principles, competitive dynamics, and global market trends that drive strategy. You’ll learn to analyse GDP, inflation, exchange rates and market structures, using data and frameworks to inform planning. Essential knowledge for navigating complexity in any commercial role.

MKT4005
Understanding Consumer Behaviour

Ever wondered why people buy what they buy? This module unlocks the secrets of consumer behaviour to answer that question. You’ll examine the psychological, social and personal forces that drive every purchasing decision. This module provides the essential foundation for any marketer, teaching you how to apply deep consumer insights to solve real-world marketing challenges.

ACF5011
Financial Data Analysis

Sustainable business performance can only be maintained if managers have access to high quality financial information. This module utilises financial data for fundamental corporate decisions by exploring analytical techniques such as financial statements analysis, risk estimation, descriptive and inferential statistics in the context of their role in informing business decisions (e.g. investment, working capital decisions, corporate financing decisions, business valuation, budgeting, marginal analysis, and financing etc).

ECN5015
Decision Making for Business

Decision Making for Business offers students a thorough understanding of rational, behavioural, and economic approaches to decision-making, emphasising their practical application in business contexts. Students are introduced to key decision-making frameworks that guide analysis, choice, and strategic planning in economic environments. They develop skills to analyse situations, evaluate risks, navigate asymmetric information, and apply strategic thinking to enhance decision-making across various business contexts.

HRL5010
People Management

Understanding how to manage people is vital for anyone aspiring to become a business owner, manager, or HRM practitioner, as it is increasingly understood that people provide a key source of competitive advantage, yet many organisations continue to struggle to harness this resource effectively. In this module you will explore the core areas of people management policy and practice, consider the challenges faced by people managers, and the attributes required to address them.

STO5005
Operations for Competitive Advantage

In today’s competitive global market, efficient operations are critical to success in both goods and service industries. This module provides a strategic, problem-solving approach to operations management, focusing on areas that drive competitive advantage, such as leveraging technology. The module explores how to improve operations using key concepts such as operations strategy, lean thinking, performance measurement, and quality management. Through case studies and real life examples you will gain the tools to apply these principles, increasing customer satisfaction, improving productivity and performance, while driving long-term business success

PBS500CPD
Careers and Professional Development 0 credits

This module is aimed at enhancing students employability skills and knowledge especially those who will be undertaking an industrial placement in the third year of their degree. It is designed to build on skills learned in Stage 1 and helps students in their search for a placement, and in their preparation for the placement itself.

BUSM5003
Responsible Management and Regeneration

Explore how business can be a force for good. This module dives into responsible management, sustainability, and regenerative practices that restore communities and ecosystems. You’ll learn to rethink growth, design ethical strategies, and work with real social enterprises and CICs to make local impact. Build the mindset and skills to lead positive change in a world that needs new ideas.

MKT5014
Applied Digital Marketing: From Channels to Campaigns

How do you build a digital marketing campaign from the ground up? This module bridges the gap between understanding digital tools and using them to achieve a goal. While you will get a practical guide to essential channels like SEO, social media and paid ads, the key focus is on learning how to bring these tactics together into a cohesive digital marketing plan.

PBS600PLC
Placement Year

The placement year consists of an extended period of appropriate professional experience in a business or organisation. It allows the student to gain relevant experience to consolidate their studies and prepare for final stage study and employment after graduation. Students on BA International Business may also or alternatively undertake a study placement at an approved partner institution.

PBS6000
Honours Project 40 credits

The module gives you the opportunity to investigate in-depth a specialist academic or practice-based topic for which you have a passion for knowing more within your field of study.

PBS600CPD
Continued Careers and Professional Development 0 credits

The Continued Career and Professional Development module is a development scheme designed to enhance students’ employability and builds on the stage 2 module. The stage 3 module focuses on providing students with information on graduate options and equips them with the knowledge and skills necessary for articulating and recording achievement and applying for graduate positions. The module also includes a number of workshops and events designed to develop students’ skills and knowledge, with the purpose of filling gaps in their CV’s and enhancing their employability.

STO6003
Strategy and Leadership 20 credits

This module brings a problem-focused view to Strategy, Leadership and their interaction through Strategic Leadership. Particular consideration is given to strategic analysis, the development, evaluation and implementation of strategies and appropriate styles of leadership which facilitate this. The ethical and moral responsibilities of leaders will be critiqued, along with the development of relationships between organisational decision makers, leaders, and followers, within businesses.

STO6004
Enterprise, Innovation and Creativity 20 credits

The module will enable you to use creative processes to develop an innovative and viable business concept and to pitch for resources from potential stakeholders.

HRL6010
Experiential Practice 20 credits

This module provides you with the opportunity both to reflect upon practical experience as well as develop your capabilities and profile so you are on course for life after graduation.

MKT5003
Marketing for a Digital World 20 credits

In this module you will examine the impact of new forms of digital technology on all aspects of the modern marketing mix, organisational strategies and consumer facing activities. You will examine new approaches for segmentation, targeting and positioning to generate sales through a digital lens. This module further aims to provide a greater understanding and awareness of the relationships between marketing and digital technology.

MKT5004
Strategic Marketing Management 20 credits

The module is designed to provide business students with an understanding of the essential elements of the marketing management process. It explores the way in which marketing strategies can be developed and implemented in business organisations, and the relationship between marketing, other functional areas of management and the external environment. It will address the potential impact of current issues on the marketing process.

STO6005
Business Consultancy 20 credits

This module focuses on exploring and understanding a range of theoretical approaches to developing strategies for businesses and applying these principles to a live consultancy project. You will have the opportunity to gain experience of working with a business on a consultancy basis, either in a research or strategic development setting. You will engage with a client business to mutually identify a suitable project and develop findings and guidelines to inform a new strategic direction.