Plymouth Business School

BSc (Hons) Marketing

UCAS tariff 104 - 120
UCAS course code N500
Institution code P60
Duration 3 years (+ optional placement)
Course type Full-time
Location Plymouth

Become a driving force behind modern business. Our degree has deep industry ties and years of student feedback, which we use to shape the course and continuously adapt it to reflect current issues. Including an option to specialise in digital and social media marketing. Become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising, digital marketing or marketing research.

You will distinguish yourself professionally with an accredited degree – this course is accredited by The Chartered Institute of Marketing, The Institute of Data and Marketing and works with The Market Research Society.

Marketing

Careers with this subject

Our marketing students have tremendous opportunities to gain the knowledge and skills necessary for employment in a variety of work settings. Our hands-on approach to teaching and learning, and the use of live clients throughout the course will provide you with the topical skills and experience that you can apply to the wide range of career options as graduates. Our graduates have been employed by companies such as 3M, Apple, the BBC, Harley-Davidson, McLaren, Unilever, Barclaycard, Ben Sherman, British Airways, Hewlett Packard, IBM, Sara Lee, Radox, the National Trust, Wrigley and Microsoft.

Where could a marketing degree take you?


Real experience every step of the way

As well as expert-led teaching, all undergraduate modules within Plymouth Business School have integrated CV building activity, for example, through micro-credentialing, problem-based learning, or embedded direct employer activity.

We have ensured every module contains a real world problem-based exercise. We have reached out to employers directly to involve real business in our assessments. You will experience real world employee engagement every month.

We know this is key to student academic and graduate success.

Careers service

The University of Plymouth has a dedicated careers service supporting you from the moment you start your degree, to three years after graduation.

Careers advice is embedded into your academic programme through workshops, events, placements, networks - working with the academic staff teaching on your course. We also offer materials, networks and resources online through our 24/7 portal, and a wide-range of activities, opportunities and support centrally in the Careers Service space within the Student Hub.

We are here to help you to explore, connect and succeed.

Discover our careers service

Key features

  • Gain real world experience and be involved in a number of live consultancy projects.
  • Specialise in digital and social media marketing.
  • Distinguish yourself professionally with an accredited degree – this course is accredited by The Chartered Institute of Marketing, The Institute of Data and Marketing and works with The Market Research Society. Receive maximum exemptions from the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing.
  • To enhance the employability of our students we work with key professional bodies within marketing such as the IDM/DMA, MRS and CIM by ensuring that the subjects are relevant and up to date, providing opportunities for professional certificates and scope for future professional development. As part of the degree we provide opportunities to attain:
    – IDM Certificate in Digital Marketing
    – MRS Certificate in Market Research
    – CIM Graduate Gateway
  • Be inspired by our teaching staff, who are published in their field and have wide professional marketing expertise.

Course details

  • Year 1
  • Examine marketing and business basics and develop effective practical approaches to complex situations – putting theory into practice with topics such as marketing, economics, accounting and workplace behaviour. You gain an appreciation of business operations and have the opportunity to take a professionally renowned digital marketing qualification.

  • Year 2
  • From analysis of consumer behaviours and market research, to product development and brand management, you explore marketing in more detail. Learn to use theory to create solutions to complex marketing problems with real companies. 

  • Optional placement year
  • You are strongly encouraged to undertake a placement year. Placement opportunities are available in a wide variety of companies, from start-ups to blue chips, across the world. Alternatively, you could start or run your own business.

  • Final year
  • Focus on the theoretical and strategic aspects of marketing, investigating the issues. Undertake an independently researched dissertation project in a marketing subject of your choice.

Entry requirements

UCAS tariff

104 - 120

A level: 104-120 points from a minimum of 2 A levels. This course considers general studies.

BTEC: 18 Unit BTEC Extended Diploma: DMM in any subject.

BTEC National Diploma modules
If you hold a BTEC qualification it is vital that you provide our Admissions team with details of the exact modules you have studied as part of the BTEC. Without this information we may be unable to process your application quickly and you could experience significant delays in the progress of your application to study with us. Please explicitly state the full list of modules within your qualification at the time of application.

Access: Pass a named Access to HE Diploma in any subject with at least 33 credits at merit/distinction.

IB: 26 - 30 overall to include 4 at any subject at Higher Level.
English and Maths accepted within: Higher Level = 4 Standard Level = 5

All applicants must have GCSE (or equivalent) mathematics and English at grade 4/C or above.

Short of the entry requirements for this course? Don’t worry you may be eligible for a foundation year to prepare you for possible entry onto this course for the following year.

We welcome applicants with international qualifications. To view other accepted qualifications please refer to our tariff glossary.

English language requirements

Fees, costs and funding

The UK is no longer part of the European Union. EU applicants should refer to our Brexit information to understand the implications.

New Student 2020 2021
Home To be confirmed £9,250
International To be confirmed £14,200
Part time (Home) To be confirmed £770
Full time fees shown are per annum. Part time fees shown are per 10 credits. Please note that fees are reviewed on an annual basis. Fees and the conditions that apply to them shown in the prospectus are correct at the time of going to print. Fees shown on the web are the most up to date but are still subject to change in exceptional circumstances. For more information about fees and funding please visit www.plymouth.ac.uk/money.

Undergraduate scholarships for international students

To reward outstanding achievement the University of Plymouth offers scholarship schemes to help towards funding your studies.

Find out whether you are eligible and how you can apply

Additional costs

This course is delivered by the Faculty of Arts, Humanities and Business and more details of any additional costs associated with the faculty's courses are listed on the following page: Faculty of Arts, Humanities and Business additional costs.

How to apply

All applications for undergraduate courses are made through UCAS (Universities and Colleges Admissions Service). 

UCAS will ask for the information contained in the box at the top of this course page including the UCAS course code and the institution code. 

To apply for this course and for more information about submitting an application including application deadline dates, please visit the UCAS website.

Support is also available to overseas students applying to the University from our International Office via our how to apply webpage or email international-admissions@plymouth.ac.uk.

Meet our experts

  • Lecturer in Marketing (Education)
    Extensive industry experience with connections to local businesses
  • Lecturer in Marketing
    Taught extensively across marketing, management and strategy disciplines
  • Lecturer in Marketing
    Highly experienced in sustainability in marketing communications research
  • Lecturer in Marketing (Education)
    Expert in charity fundraising
  • Associate Professor in Marketing (Education)
    Research interests in poverty reduction and consumer behaviour
  • Associate Professor (Senior Lecturer)
    Over 20 years of wide-ranging research and teaching experience
  • Lecturer in Marketing (Education)
    Expert in digital and social media marketing

Plymouth Business School

  • ? Committed to social, economic and environmental responsibility
  • ? Supporting the internationally recognised focus on sustainability and social purpose of the University
  • ? Leading business ready graduates onto a successful career and happy life
  • ? Supporting graduates to make informed choices based on current economic and market trends
  • ? Building students resilience and confidence
  • ? Promoting practical skills development