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Marketing in Action (MKT4001)
The module will give you a broad overview of marketing topics withinn a real-world context, including marketing concept; global marketing environment; buyer behaviour; marketing research; segmentation, targeting and positioning; marketing mix and the marketing planning process. You will consider the relevance of core marketing concepts for organisations whilst developing core competencies in group working, critical thinking, evaluation of information sources and referencing.
Buyer Behaviour (MKT4002)
This module will give you theoretical and practical insights into the behaviour of buyers in both consumer and business-to-business markets. You will also explore the way in which marketing relationships are developed and maintained.
Business Culture and Behaviour (HRL4003)
This module encompasses the internal aspects, functions and processes of organisations, including their diverse nature, purposes, structures, size/scale, governance, operations and management, together with the individual and corporate behaviours and cultures which exist within and between different organisations.
The Business Environment: A Global Perspective (STO4002)
This module introduces students to essential understanding and competencies in the dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk and business resilience.
Advertising Brand Management and Marketing Communication (MKT5001)
The module will introduce you to the key elements of the marketing communications’ mix (including advertising), examining their role and significance in developing and managing brand identity and equity.
Consumer Insight, Innovation and Marketing Planning (MKT5007)
In this module, you will better develop an understanding of marketing as both a principle and a job function. You will explore the methods and principles of marketing research and in particular the role of research in supporting innovation, marketing planning and strategy.
Careers and Professional Development (PBS500CPD)
This module is aimed at enhancing students employability skills and knowledge especially those who will be undertaking an industrial placement in the third year of their degree. It is designed to build on skills learned in Stage 1 and helps students in their search for a placement, and in their preparation for the placement itself.
International Marketing (MKT5002)
The module introduces you to the key concepts of international marketing, providing you with an understanding of the environmental factors, international marketing strategies and the international marketing planning process.
Social Media Marketing in Practice (MKT5005)
In this module you will study the application of social media marketing strategies and techniques, applying theoretical knowledge in practice and examining systems, software and techniques typically used in the marketing environment. You will have the opportunity to gain ‘external’ awards from key industry ‘academies’ including; Google, Hootesuite, Hubspot, etc.
Digital Marketing (MKT5006)
In this module you will examine the impact of new forms of digital technology on all aspects of the modern marketing mix, organisational strategies and consumer facing activities. You will explore modern marketing activity through a digital lens, providing you with a greater understanding and awareness of the relationships between marketing and digital technology.
The Challenge Module: Sustainable Business (PBS5001C)
Through this module you can select from a choice of topics related to the big challenges business and society are facing today. These might be drawn from the UN Sustainable Development Goals or a country’s industrial strategy.
The Challenge Module: Sustainable Supply Chains for Global Trade (PBS5002C)
In this module, you will be challenged to evaluate the sustainability of the globalised business world. You will assess conflicting viewpoints and present balanced arguments for the environmental, social and economic sustainability of the supply chains that support global trade.
The Challenge Module: Responsible Entrepreneurship in Action (PBS5003C)
Through this module you can develop an understanding of the big challenges business and society are facing today, in the context of entrepreneurship. These might be drawn from the UN Sustainable Development Goals or a country’s industrial strategy and will be informed by established business theories. You will develop and reflect on a business idea which has sustainability at its core.
Academic Skills for International Direct Entry Second Year Students (DEAS200)
The short, not for credit module will teach academic skills (including, but not limited to, time management, groupwork, information literacy and some basic critical thinking) to second year IDES. It is based in the middle of the first term.
Placement Year (PBS600PLC)
The placement year consists of an extended period of appropriate professional experience in a business or organisation. It allows the student to gain relevant experience to consolidate their studies and prepare for final stage study and employment after graduation. Students on BA International Business may also or alternatively undertake a study placement at an approved partner institution.
Contemporary Issues in Marketing (MKT6001)
You will examine and critically appraise contemporary principal theoretical marketing approaches and investigate their implications for practical marketing management.
Strategic Marketing (MKT6007)
You will critically assess the value of strategic marketing as part of a broad corporate environment, considering long-term applied corporate management issues and opportunities affecting the marketing function and recommending appropriate strategic, marketing-led solutions. Using case studies, you will gain an insight of key internal factors relating to the successful development and implementation of marketing strategy, through engagement with invited ‘client’ organisations.
Continued Careers and Professional Development (PBS600CPD)
The Continued Career and Professional Development module is a development scheme designed to enhance students’ employability and builds on the stage 2 module. The stage 3 module focuses on providing students with information on graduate options and equips them with the knowledge and skills necessary for articulating and recording achievement and applying for graduate positions. The module also includes a number of workshops and events designed to develop students’ skills and knowledge, with the purpose of filling gaps in their CV’s and enhancing their employability.
Final Year Dissertation (PBS6001)
The module builds upon research and study skills developed in earlier modules. Students are required to undertake supervised independent research into a marketing or economics field of their choice. Use should be made of appropriate research qualitative and / or quantitative methodologies.
Experiential Practice (HRL6010)
This module provides you with the opportunity both to reflect upon practical experience as well as develop your capabilities and profile so you are on course for life after graduation.
International Marketing (MKT6002)
The module introduces you to the key concepts of international marketing, providing you with an understanding of the environmental factors, international marketing strategies and the international marketing planning process.
Social Media Marketing in Practice (MKT6005)
In this module you will study the application of social media marketing strategies and techniques, applying theoretical knowledge in practice and examining systems, software and techniques typically used in the marketing environment. You will have the opportunity to gain ‘external’ awards from key industry ‘academies’ including; Google, Hootesuite, Hubspot, etc.
Digital Marketing (MKT6006)
In this module you will examine the impact of new forms of digital technology on all aspects of the modern marketing mix, organisational strategies and consumer facing activities. You will explore modern marketing activity through a digital lens, providing you with a greater understanding and awareness of the relationships between marketing and digital technology.
Public Relations in the Digital Era (MKT6008)
This module seeks to demystify public relations, explain what it is, how it can be used and its relationship with marketing. You will explore both marketing public relations and corporate public relations and examine how marketers can utilise public relations as part of the marketing mix in the digital era.
Academic Skills for International Direct Entry Final Year Students (DEAS300)
This module focuses on the study skills required for the study of business in UK HE for international direct entry final year students, it provides generic skills for students who are new to UK HE, such as information literacy, criticality, different types of assessment, assignment briefs, preparation and planning, and marking rubrics.
Every undergraduate taught course has a detailed programme specification document describing the course aims, the course structure, the teaching and learning methods, the learning outcomes and the rules of assessment.
The following programme specification represents the latest course structure and may be subject to change:
The modules shown for this course are those currently being studied by our students, or are proposed new modules. Please note that programme structures and individual modules are subject to amendment from time to time as part of the University’s curriculum enrichment programme and in line with changes in the University’s policies and requirements.
UCAS tariff
112 - 128
Student | 2023-2024 | 2024-2025 |
---|---|---|
Home | £9,250 | £9,250 |
International | £16,300 | £17,100 |
Part time (Home) | £770 | £770 |
To reward outstanding achievement the University of Plymouth offers scholarship schemes to help towards funding your studies.
International progression routes
We embed real employer engagement and CV building experiences throughout the course to prepare you for graduate success.
Live client briefs
Employability is a key focus on the degree and one which is emphasis from the first year all the way through to the final year. Our students work on live client assignments from local and national companies from a variety of sectors
Guest speakers
In addition to working with live clients the programme also includes guest speakers from the industry to demonstrate theory in practice and to illuminate the prospects of marketing as a profession.
Placement opportunities
Our optional placement year is an invaluable opportunity to gain experience and to apply theories into practice. Undertaking a placement allows you to gain real-world experience in marketing and pick up a range of skills to kick-start your career.
"Marketing is a degree that allows you to explore all the departments within a business. My marketing experience has opened doors to jobs in numerous industries and positions. I've worked in business development, sales, events and creative direction. Marketing is at the core of every business."
?Committed to social, economic and environmental responsibility
?Supporting the internationally recognised focus on sustainability and social purpose of the University
?Leading business ready graduates onto a successful career and happy life
?Supporting graduates to make informed choices based on current economic and market trends
?Building students resilience and confidence
?Promoting practical skills development