Plymouth Business School

BSc (Hons) Marketing

Become a driving force behind modern business. Our degree has deep industry ties and years of student feedback, which we use to shape the course and continuously adapt it to reflect current issues. You’ll become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising or marketing research.

You will distinguish yourself professionally with an accredited degree - this course is accredited by The Chartered Institute of Marketing, The Institute of Direct and Digital Marketing and The Market Research Society. Receive maximum exemptions from the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing.

Careers with this subject

Advice from graduate Adam Pavey:

"The course will give you a great foundation for your future career, providing you’re prepared to put in the work. The industrial placement aspect of this course will help you immensely when it comes to searching for full-time graduate jobs. The University has some good connections to large companies across the world and will give you the necessary support to secure your placement. I’d certainly recommend marketing with Plymouth.

Remember: throughout your studies capitalise on every opportunity to make yourself stand out from the crowd. At the back of my mind throughout my degree was the thought that thousands of students would be graduating at the same time as me – all of whom would be looking for a job. Employers need a reason to select you."

Read more from Adam in his case study.


Key features

  • Distinguish yourself professionally with an accredited degree - this course is accredited by The Chartered Institute of Marketing, The Institute of Direct and Digital Marketing and The Market Research Society. Receive maximum exemptions from the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing.
  • Be inspired by our teaching staff, who are widely published in their field and who have wide professional marketing expertise.
  • Position yourself highly with future employers. Plymouth University's BSc (Hons) Marketing was ranked joint second for employability in the Complete University Guide rankings.
  • Gain real world experience and be involved in a number of ‘live’ consultancy projects.
  • Kick start your career and take a year in industry as a marketer with a major corporation, a dynamic agency or start your own business.
  • Join our successful graduates in careers in areas including marketing management, advertising and marketing research in multinational, small business and not for-profit sectors. Our graduates have been employed in companies such as Apple, Barclaycard, Ben Sherman, British Airways, Hewlett Packard, IBM, Sara Lee, Radox, The National Trust, Wrigley’s and Microsoft.
  • 90 per cent of students agreed staff were good at explaining things; 83 per cent agreed they got sufficient advice and support; 87 per cent were satisfied overall and 95 per cent were in work/study six months after finishing. (source: 2016 NSS and 2016 DLHE survey results available on Unistats*).

Course details

  • Year 1
  • In your first year, you will examine marketing and business basics and develop effective practical approaches to complex situations - putting theory into practice with topics such as marketing, economics, accounting and workplace behaviour. You will also develop a thorough appreciation of business operations and have the opportunity to take a digital marketing qualification.
    Core modules
    • ACF103 Business Accounting

      Business Accounting introduces accounting as the measurement, recording and communication of financial information for the purpose of business decision making in the context of risk, sustainability and liquidity. Business Accounting exposes the practical application of a range of relevant accounting techniques which enable effective decision making process. On successful completion of the module students should be able to prepare, report and analyse the key financial statements for decision making purposes.

    • ECN1009B Economics for Business

      This module provides an introduction to economics in a business context. It explores some basic concepts and techniques involved in economic analysis at an introductory level, and considers the relevance of economics and the economic environment, to business decision-making.

    • ENT1001PP Entrepreneurial Thought and Action

      The module will provide participants with an introduction to the theme of Entrepreneurial Thought and Action, allowing students to explore theory associated with Entrepreneurship before putting it into action through a practical exercise. It will develop a range of academic and professional skills around this theme including: consulting, research; feedback and reflection; professional presentation skills; team working, leadership and project management.

    • HRL100 Organisational Behaviour

      This module introduces you to the study of individuals and groups within the organisational context.

    • MKT109 Marketing in Action

      This module introduces and deepens students understanding of marketing through considering theoretical content in a range of real-life contexts. It helps students understand marketing's role in shaping the strategic and operational focus of businesses through working directly with real business problems. Marketing is the key way in which business and society interact and therefore the role of marketing in shaping society and achieving sustainability is also considered.

    Optional modules
    • ECN1010 Mathematics for Business

      The module aims to provide a foundation in the mathematical skills required to manipulate and interpret quantitative business data and to use quantitative techniques to aid business decision making. This module will enable all students to reach a suitable level of competency regardless of their mathematical background.

    • ELC102 English for Academic Purposes

      This module develops students¿ level of English in order to operate effectively in an academic context at stage one.

    • FREX01 French 1

      This module is designed for beginners in the language, or those whose previous qualification/experience is not equivalent to GCSE grade B. It develops communicative competence at a basic level, enabling students to establish and maintain adequate social relations with speakers of a foreign language, negotiate everyday needs in a foreign country, and communicate using spoken and simple written language in a limited social or work setting.

    • FREX02 French 2

      This module is designed for students whose previous qualification/experience in the language is at least equivalent to GCSE grade B, or as a progression from Basic. It develops communicative competence at an intermediate level, improving students' ability to establish social and working relations with speakers of the language, to understand key aspects of the target culture, and to handle useful routine writing and reading tasks.

    • FREX03 French 3

      This module is aimed at students whose previous experience in the language is equivalent to AS level, or as a progression from Intermediate 1. It develops their ability to use both the spoken and written language effectively beyond routine situations, to establish and maintain effective social and working relations with speakers of the foreign language, and to understand key aspects of the target culture.

    • FREX400 French Advanced 1

      This module is aimed at students with A level or equivalent in the foreign language, or as a progression from French 3. It aims to consolidate knowledge of grammar and vocabulary and to provide a firm base for future studies. At the same time the student's communicative competence is developed through the study of materials of relevance to the foreign country today.

    • GERX01 German 1

      This module is designed for beginners in the language, or those whose previous qualification/experience is not equivalent to GCSE grade B. It develops communicative competence at a basic level, enabling students to establish and maintain adequate social relations with speakers of a foreign language, negotiate everyday needs in a foreign country, and communicate using spoken and simple written language in a limited social or work setting.

    • GERX02 German 2

      This module is designed for students whose previous qualification/experience in the language is at least equivalent to GCSE grade B, or as a progression from Basic. It develops communicative competence at an intermediate level, improving students' ability to establish social and working relations with speakers of the language, to understand key aspects of the target culture, and to handle useful routine writing and reading tasks.

    • HTM137B The Tourism Industry

      The module is intended to increase student awareness of commercial operations in tourism.

    • LNG100 International Communication

      This module provides an introduction to a variety of theoretical and practical dimensions of cultural difference and intercultural communication, of relevance to business and professional life. Examples are taken from the social and business culture of a variety of significant countries / regions.

    • MANX100 Mandarin 1

      This module is designed for beginners in the language, or those whose previous qualification/experience is not equivalent to GCSE grade B. It develops communicative competence at a basic level, enabling students to establish and maintain adequate social relations with speakers of a foreign language, negotiate everyday needs in a foreign country, and communicate using spoken and simple written language in a limited social or work setting.

    • MKT107 Behavioural Insights for Non-profit Marketers

      An essential component of marketing is stakeholder insight (e.g. consumers, supporters and volunteers), both the obvious needs and wants that are on the surface of conscious thought, but also the deeper, possibly unconscious motives that drive human behaviour at an implicit level. Psychological science has produced numerous theoretical and technological advances in recent years that offer unprecedented access to the inner workings of the mind, and allow for new ways to assess opinion, test new concepts, predict emerging needs, design promotion and advertising executions, and map out overall marketing strategy. This course gives an overview of psychological knowledge as it pertains to capturing consumer insight, and includes a consideration of how the brain works and the factors that influence consumer choice in the context of non-profit organisations.

    • SPNX01 Spanish 1

      This module is designed for beginners in the language, or those whose previous qualification/experience is not equivalent to GCSE grade B. It develops communicative competence at a basic level, enabling students to establish and maintain adequate social relations with speakers of a foreign language, negotiate everyday needs in a foreign country, and communicate using spoken and simple written language in a limited social or work setting.

    • SPNX02 Spanish 2

      This module is designed for students whose previous qualification/experience in the language is at least equivalent to GCSE grade B, or as a progression from Basic. It develops communicative competence at an intermediate level, improving students' ability to establish social and working relations with speakers of the language, to understand key aspects of the target culture, and to handle useful routine writing and reading tasks.

    • SPNX03 Spanish 3

      This module is aimed at students whose previous experience in the language is equivalent to AS level, or as a progression from Intermediate 1. It develops their ability to use both the spoken and written language effectively beyond routine situations, to establish and maintain effective social and working relations with speakers of the foreign language, and to understand key aspects of the target culture.

    • SPNX400 Spanish Advanced 1

      This module is aimed at students with A level or equivalent in the foreign language, or as a progression from Spanish 3. It aims to consolidate knowledge of grammar and vocabulary and to provide a firm base for future studies. At the same time the student's communicative competence is developed through the study of materials of relevance to the foreign country today.

    • STO101 Information for Business Decisions

      This module introduce students to the key concepts of digital organisation, the interaction between the different roles of Information Management and business processes, especially problem-solving and decision-making at individual, work group, and organisation levels.

  • Year 2
  • From in-depth analysis of consumer behaviours and market research, to product development and brand management, in your second year you’ll explore the world of marketing in more detail. Learn to use theory to create solutions to complex marketing problems with real companies. You will also have the opportunity to take a professionally renowned digital marketing qualification.

    Core modules
    • MKT207 Buyer Behaviour and Relationships

      This module provides theoretical and practical insights into the behaviour of buyers in both consumer and business-to-business markets. In addition it explores the way in which marketing relationships are developed and maintained.

    • MKT208 Marketing Research

      This module covers the methods and principles of marketing research, and demonstrates how research results are utilised in marketing decision making.

    • MKT209 New Product Development and Marketing Planning

      This module is set in the context of marketing management, with the primary aim being to introduce the concepts of marketing strategy and marketing planning and apply them around the framework of a new product development programme. This will enable students to develop an understanding of marketing as both a principle and a job function.

    • MKT210 Advertising Brand Management and Marketing Communications

      The module introduces the key elements of the marketing communications¿ mix (including advertising), and outlines their role and significance in developing and managing brand identity and equity.

    • MKT211 Digital Marketing

      This module examines the impact of new forms of digital technology on all aspects of the modern marketing mix, organisational strategies and consumer facing activities. It seeks to examine modern marketing activity through a digital lens and to provide students with a greater understanding and awareness of the relationships between marketing and digital technology.

    Optional modules
    • ECN2013 Economics of Public Policy

      Public policies and the public sector play a key role in modern economies. In this module, the role of government is analysed and critically discussed. We develop economic theories and concepts relevant to the analysis of public policy, and apply them to selected policy issues.

    • ELC202 English for Academic Purposes

      This module develops students¿ level of English in order to operate effectively in an academic context at stage two.

    • ENT200 Enterprise and Innovation

      The purpose of this module is to develop the students’ knowledge of enterprise and the key role of innovation. The module explores key issues impacting a growing business, highlighting the importance of innovation to sustainability and competitive advantage.

    • EPIE200 Placement Preparation

      This module is aimed at students who will be undertaking an industrial placement in the third year of their degree. It is designed to build on skills learned in Stage 1 and helps students in their search for a placement, and in their preparation for the placement itself.

    • STO204 Business Ethics

      An introduction to ethical issues relating to corporate strategy, social responsibility, organisational structure, finance and human resource management, capitalism, markets, international business, the environment, advertising, and trends such as ethical consuming, ethical investments

    • STO205 An Introduction to International Business

      This module explores the changes in the world economy because of globalization and the strategic choices that a multinational corporation must make in such a globalized world. It examines the role of international trade and foreign direct investment in creating a more integrated world economy. Further it addresses the risks associated with foreign exchange transactions as also the advantages of regional economic integration such as European Union. Finally it deals with the firm level issues such as supply chain management, human resource management and financial management in the global context.

    • STO206 Shaping the Future: creating sustainable organisations

      This interdisciplinary module develops students¿ ability to assess how organisations can adapt, innovate and thrive in response to the macro social, economic and environmental forces impacting society and organisations. The module develops an awareness of the key physical, structural, social and moral challenges faced and encourages students to develop innovative systems thinking approaches to how organisations can adapt to, mitigate against and capitalise on this unprecedented period of intense and unpredictable change.

  • Year 3
  • In your third year, you will be strongly encouraged to undertake a placement year in industry and a range of expert help is on hand to guide you in your search and interview process. You will complete the year in a wide variety of companies from start-ups to blue chips across the world. This year can also be used to start or run your own business.

    Core modules
    • EPIE300 Placement Year

      The placement year consists of an extended period of appropriate professional experience in a business or organisation. It allows the student to gain relevant experience to consolidate their studies and prepare for final stage study and employment after graduation. Students on BA International Business may also undertake a study placement at an approved partner institution.

    • EPIE301 The Placement Project

      This module requires students to produce a project relating to their placement experience.

  • Final year
  • In your final year, you’ll focus more on the theoretical and strategic aspects of marketing, investigating the contemporary and international issues that shape this diverse sector. You’ll also undertake an independently researched dissertation project that will set you apart from the crowd in a marketing subject of your choice. 

    Core modules
    • MKT317 Strategic Marketing Management

      This module enables students to critically assess the value of strategic marketing as part of a broad corporate environment. Students will consider long-term applied corporate management issues and opportunities affecting the marketing function and recommend appropriate strategic, marketing-led solutions.

    Optional modules
    • ACF312B Financial Management

      A development of the finance topics covered in earlier accounting modules, and includes working capital management, investment approval under uncertainty, risk management, efficient markets, cost of capital, company valuation and restructuring.

    • HRL308 Gender at Work

      This module will explore the gendered nature of work and employment and the competing theoretical perspectives which attempt to explain the differential labour market outcomes for women and men. Gender also impacts significantly upon our experiences of organisational life, consequently this module will focus on organisations and the way in which their environments, processes and practices systematically and informally work to produce gendered identities and gender inequities.

    • HRL310 Equality and Diversity in the Workplace

      The module provides a broad understanding of equality and diversity in the workplace. The module considers the paradigms underpinning regulation and voluntarism, organisational equality and diversity at the levels of strategy and operational practice, and how group and individual identities are constructed in the workplace.

    • MKT309 Marketing Dissertation

      The module builds upon skills developed in the Marketing Research and Contemporary Issues in Marketing modules. Students are required to undertake independent research into a marketing field of interest. Use should be made of appropriate research methodologies and techniques.

    • MKT310 International Marketing

      The module introduces students to the key concepts of international marketing. It provides students with an understanding of the environmental factors, international marketing strategies and the international marketing planning process.

    • MKT311 Contemporary Issues in Marketing

      The module enables final year marketing students to examine principal theoretical marketing approaches and investigate their implications for practical marketing management; as a result an industrial placement is essential. Additionally, it provides a vehicle for developing wider reading and critical appraisal of the marketing discipline.

    • MKT314 Charity Fundraising Management

      The module will provide you with a detailed understanding of the principles and practice of fundraising. It is structured to mirror the process of fundraising management and by the end of the program participants will have developed a fundraising plan for a charity or non-profit organisation of their choice. We provide an introduction to both the non-profit sector and the concept of philanthropy before considering fundraising planning and each major form of fundraising in turn.

    • MKT316 Public Relations in the Digital Era

      This module seeks to demystify public relations, explain what it is, how it can be used and its relationship with marketing. This module will cover both marketing public relations and corporate public relations and explain how marketers can utilise public relations as part of the marketing mix in the digital era.

    • MKT318 Fundraising and Nonprofit Marketing Ethics

      Lord Grade, the chair of the Fundraising Regulator, recently said that `we all know what unethical fundraising looks like¿. However, we only assume we know what unethical fundraising is, since nonprofit organisations apply very little ethical theory to the marketing activity, particularly fundraising. This course examines applied nonprofit ethics - what marketers may and may not do; but also normative ethics - why they may or may not do those things. It will also explore issues such the tension in how beneficiaries are portrayed in marketing materials and the conflict of rights between fundraisers who have a duty to ask for donations and those people who perceive they have a right to be left alone.

    • MKT319 Contemporary Issues in Nonprofit Marketing

      The module enables final year marketing students to examine principal theoretical marketing approaches and investigate their implications for practical and ethical nonprofit marketing management. Additionally, it provides a vehicle for developing wider reading and critical appraisal of the marketing discipline within the context of social causes.

    • MKT320 Dissertation (Charity and Nonprofit Marketing)

      The module builds upon skills developed in the Marketing Research module. Students are required to undertake independent ethical research into a charity or nonprofit marketing field of interest. Use should be made of appropriate research methodologies and techniques

    • STO301 Operations Management for Competitive Advantage

      This module brings a strategic and problem-focused view to operations management, concentrating on spheres key to operations based competitive advantage, both in goods and service based industries. Particular consideration is given to operations strategy, supply chain management, lean thinking, performance measurement, quality management, project management and topical developments.

    • STO306 Current Issues in Management

      This module exposes students to current debates within the field of business and management. The content will be fluid as it will draw on contemporary case studies, technological innovation, government legislation and philosophical, ethical or environmental debates.

    • STO308 Current Issues in Information Technology

      The module reviews the latest in IT practice and research and its relevance to the management discipline. It covers topics such as legislation, ethics, security, sustainability and corporate governance and the role IT plays in these.

Every undergraduate taught course has a detailed programme specification document describing the course aims, the course structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

The following programme specification represents the latest course structure and may be subject to change:

BSc Marketing plus Nonprofit and Charity Fundraising pathway 5005

The modules shown for this course are those currently being studied by our students, or are proposed new modules. Please note that programme structures and individual modules are subject to amendment from time to time as part of the University’s curriculum enrichment programme and in line with changes in the University’s policies and requirements.

Entry requirements

UCAS tariff

112

A levels: including a minimum of two A levels. Excluding general studies.

BTEC: 18 Unit BTEC Extended Diploma: DMM in any subject. 

BTEC National Diploma modules
If you hold a BTEC qualification it is vital that you provide our Admissions team with details of the exact modules you have studied as part of the BTEC. Without this information we may be unable to process your application quickly and you could experience significant delays in the progress of your application to study with us. Please explicitly state the full list of modules within your qualification at the time of application.

Access: Pass a named Access to HE Diploma in any subject with at least 33 credits at merit/distinction. 

IB: 28 overall to include 4 at any subject at Higher Level.

GCSE: All applicants must have GCSE (or equivalent) mathematics and English at grade C or above. 

14-19 Diplomas: accepted – please enquire.

Other combinations and non-A level qualifications also considered.

Short of the entry requirements for this course? Don’t worry you may be eligible for a foundation year to prepare you for possible entry onto this course for the following year.

For a full list of all acceptable qualifications please refer to our tariff glossary.

Learn more about foundation years with the Faculty of Business.

English language requirements

Fees, costs and funding

New Student 2017 2018
Home/EU Check with School To be confirmed
International Check with School To be confirmed
Part time (Home/EU) Check with School To be confirmed
Part time (International) Check with School To be confirmed
Full time fees shown are per annum. Part time fees shown are per a number of credits. Fees are correct at the time of publication and may be subject to change.

How to apply

All applications for undergraduate courses are made through UCAS (Universities and Colleges Admissions Service). 

UCAS will ask for the information contained in the box at the top of this course page including the UCAS course code and the institution code. 

To apply for this course and for more information about submitting an application including application deadline dates, please visit the UCAS website.

Support is also available to overseas students applying to the University from our International Office via our how to apply webpage or email international-admissions@plymouth.ac.uk.



BSc (Hons) Marketing (Non-profit and Charity Fundraising)

Choose to study this pathway in the final year of the BSc (Hons) Marketing degree

Find out more

In their own words

Our students come to us for a variety of reasons and leave with a rich array of skills and experience to launch their marketing careers. But we don't want you to take our word for it.

Step into the student world and hear about it in their own words...

Find out what our students say about the course

BSc (Hons) Marketing student Tobias Wood

Graduate profile - Adam Pavey

I was selected as one of six contestants from the UK to compete in the Sri Lankan version of ‘The Apprentice’ called ‘Ideators 2012.
Find out more about Adam's story

Graduate profile - Gemma Smith

My advice would be to do a placement year. Having a placement year was so beneficial for gaining work experience whilst studying for my degree.
Find out more about Gemma's story

Graduate profile - Gareth Dean

The course, the lecturers, and the format led me to a career in which I am happy. Plymouth struck a good balance with theory being applied to real world situations and that is what makes the difference in the work place.
Find out more about Gareth

Graduate profile - Millie Reed

There will be thousands of people from all around the country graduating in the same year as you with the same qualification and applying for the same jobs. To be ahead of the competition, show that you have the motivation and passion by doing more.
Read Millie's profile

Graduate profile - Charles Jackson

The marketing course gives you a really rounded view of the sector and some of the lecturers are true leaders in their field that only you, as a student, can learn from.

Read more about Charles's experience

Graduate profile - Elsa Bezhani

The course was fantastic, great structure, and a place where you can put theory to test. It is a hands-on course which is creative and dynamic. Lecturers are always happy to help and incredibly giving with their time.

Read more about Elsa's experience

Plymouth Business School partnership with CMI

Chartered Management Institute membership for Plymouth Business School students

Chartered Management Institute (CMI) is the only chartered professional body dedicated to promoting the highest standards in management and leadership, constantly being at the forefront of all aspects of management training and thinking.

Plymouth Business School engage in a partnership with Chartered Management Institute to offer its students free CMI membership enabling them to use ManagementDirect - the online multi-media knowledge base providing instant answers to every managerial challenge you can think of.

Find out more about our partnership and how to join CMI

Our student network is your business network for the future

It’s our students that make us different. Prepare to join a very active community of engaged students. In partnership with our people they are the driving force behind Plymouth University’s internationally recognised focus on social enterprise and sustainability, as well as one of the best students' unions in the UK.

Be part of it now, find out more about the Faculty of Business.

BETA Enterprise student start-up support programme

  • weekly one-on-one business mentoring (term-time)
  • monthly Entrepreneurs Club networking
  • skills workshops and guest lectures from entrepreneurs (October to May)
  • opportunity to pitch for £1500 grant funding (terms and conditions apply).
Current undergraduate and postgraduate students at Plymouth University may apply to join the free extra-curricular BETA Enterprise programme by emailing Amber Strong for an application form.

Inspiring Futures

Inspiring Futures is designed to enhance the employability skills of our students, giving them an opportunity to undertake a real, consultancy project for an organisation.

The organisation benefits from free business advice provided by a team of talented, business students, acting as trainee consultants.

Read more about Inspiring Futures

Guest speakers

We want to ensure that you have as much focus on practice as on theory, and we have an extensive guest speaker program for you to learn from their practical experience and knowledge.

Recent lectures have been given by senior staff from the Eden Project, the National Marine Aquarium, Tesco and Wrigley's.

Study sessions for students by students: Peer Assisted Learning Scheme (PALS)

To complement your formal learning we offer regular sessions that provide the opportunity for you to learn with and from your peers. Share knowledge, discuss ideas, and ask questions in a relaxed and friendly environment

If you are a first or second year take the opportunity to study in a relaxed environment, along with other students on the same programme.

Find out more about how PALS can benefit your studies

International study pathways with Plymouth University International College

Plymouth University International College (PUIC) offer university foundation, first year degree and pre-masters pathways to a range of undergraduate and postgraduate degrees within the Faculty of Business. With 96 per cent of all students progressing on to their chosen Plymouth University degree, the PUIC pathways are an excellent alternative entry point for international students.

Find out more about your study opportunities with PUIC