Plymouth Business School

BSc (Hons) Marketing

Become a driving force behind modern business. Our degree has deep industry ties and years of student feedback, which we use to shape the course and continuously adapt it to reflect current issues. You’ll become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising or marketing research.

You will distinguish yourself professionally with an accredited degree - this course is accredited by The Chartered Institute of Marketing, The Institute of Direct and Digital Marketing and works with The Market Research Society. Receive maximum exemptions from the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing.

Plymouth is ranked top 20 for Marketing

The Complete University Guide ranks the University of Plymouth as top 20 in the UK for marketing.

Careers with this subject

Our marketing students have tremendous opportunities to gain the knowledge and skills necessary for employment in a variety of work settings. Our hands-on approach to teaching and learning, and the use of live clients throughout the course will provide you with the topical skills and experience that you can apply to the wide range of career options as graduates.

Where could a marketing degree take you?

Key features

  • Distinguish yourself professionally with an accredited degree - this course is accredited by The Chartered Institute of Marketing, The Institute of Direct and Digital Marketing and works with The Market Research Society. Receive maximum exemptions from the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing.
  • Be inspired by our teaching staff, who are widely published in their field and who have wide professional marketing expertise.
  • Position yourself highly with future employers. The University's BSc (Hons) Marketing was ranked joint second for employability in the Complete University Guide rankings.
  • Gain real world experience and be involved in a number of ‘live’ consultancy projects.
  • Kick start your career and take a year in industry as a marketer with a major corporation, a dynamic agency or start your own business.
  • 94% of students asked were satisfied overall with the course. 97% of students agreed that staff were good at explaining things and 94% of students felt that staff valued their opinions. Six months after graduating 90% of students were in a professional or managerial job.* (Source: NSS and DLHE*)
  • To enhance the employability of our students we work with key professional bodies within marketing such as the IDM/DMA, MRS and CIM by ensuring that the subjects are relevant and up to date, providing opportunities for professional certificates and scope for future professional development. As part of the degree we provide opportunities to attain:
    – IDM Certificate in Digital Marketing
    – MRS Certificate in Market Research
    – CIM Graduate Gateway

Course details

  • Year 1
  • In your first year, you examine marketing and business basics and develop effective practical approaches to complex situations – putting theory into practice with topics such as marketing, economics, accounting and workplace behaviour. You develop a thorough appreciation of business operations and have the opportunity to take a digital marketing qualification.

    Core modules
    • ACF103 Business Accounting

      Business Accounting introduces accounting as the measurement, recording and communication of financial information for the purpose of business decision making in the context of risk, sustainability and liquidity. Business Accounting exposes the practical application of a range of relevant accounting techniques which enable effective decision making process. On successful completion of the module students should be able to prepare, report and analyse the key financial statements for decision making purposes.

    • ECN1013 Introduction to Business Economics

      This module provides an introduction to economics in a business context. It explores some basic concepts and techniques involved in economic analysis at an introductory level, and considers the relevance of economics and the economic environment, to business decision-making.

    • ENT101 Entrepreneurial Thought and Action

      The module will provide participants with an introduction to the theme of Entrepreneurial Thought and Action, allowing students to explore theory associated with Entrepreneurship before putting it into action through a practical exercise. It will develop a range of academic and professional skills around this theme including: consulting, research; feedback and reflection; professional presentation skills; team working, leadership and project management.

    • HRL100 Organisational Behaviour

      This module introduces you to the study of individuals and groups within the organisational context.

    • LAW1211 Business Law

      An introduction to the legal framework and key areas of law which affect business, including basic principles of contract and tort as it affects business; business organisations, including company law; employment law; and property and environmental Law as it affects business.

    • MKT111 Marketing in Action

      The module introduces the key theories of marketing (e.g. the marketing concept; the traditional and service extended marketing mix), and outlines their role and significance in developing and operationalising marketing strategy.

  • Year 2
  • From in-depth analysis of consumer behaviours and market research, to product development and brand management, you explore the world of marketing in more detail. Learn to use theory to create solutions to complex marketing problems with real companies. You have the opportunity to take a professionally renowned digital marketing qualification.

    Core modules
    • EPIE200 Placement Preparation

      This module is aimed at students who will be undertaking an industrial placement in the third year of their degree. It is designed to build on skills learned in Stage 1 and helps students in their search for a placement, and in their preparation for the placement itself.

    • MKT207 Buyer Behaviour and Relationships

      This module provides theoretical and practical insights into the behaviour of buyers in both consumer and business-to-business markets. In addition it explores the way in which marketing relationships are developed and maintained.

    • MKT208 Marketing Research

      This module covers the methods and principles of marketing research, and demonstrates how research results are utilised in marketing decision making.

    • MKT209 New Product Development and Marketing Planning

      This module is set in the context of marketing management, with the primary aim being to introduce the concepts of marketing strategy and marketing planning and apply them around the framework of a new product development programme. This will enable students to develop an understanding of marketing as both a principle and a job function.

    • MKT210 Advertising Brand Management and Marketing Communications

      The module introduces the key elements of the marketing communications¿ mix (including advertising), and outlines their role and significance in developing and managing brand identity and equity.

    • MKT211 Digital Marketing

      This module examines the impact of new forms of digital technology on all aspects of the modern marketing mix, organisational strategies and consumer facing activities. It seeks to examine modern marketing activity through a digital lens and to provide students with a greater understanding and awareness of the relationships between marketing and digital technology.

    Optional modules
    • DEAS200 Academic Skills for International Direct Entry Second Year Students

      The short, not for credit module will teach academic skills (including, but not limited to, time management, groupwork, information literacy and some basic critical thinking) to second year IDES. It is based in the middle of the first term.

    • ELC203 English for Academic Purposes

      This module develops students' level of English in order to operate effectively in an academic context at stage two.

    • ENT200 Enterprise and Innovation

      The purpose of this module is to develop the students’ knowledge of enterprise and the key role of innovation. The module explores key issues impacting a growing business, highlighting the importance of innovation to sustainability and competitive advantage.

    • STO204 Business Ethics

      An introduction to ethical issues relating to corporate strategy, social responsibility, organisational structure, finance and human resource management, capitalism, markets, international business, the environment, advertising, and trends such as ethical consuming, ethical investments

    • STO205 An Introduction to International Business

      This module explores the changes in the world economy because of globalization and the strategic choices that a multinational corporation must make in such a globalized world. It examines the role of international trade and foreign direct investment in creating a more integrated world economy. Further it addresses the risks associated with foreign exchange transactions as also the advantages of regional economic integration such as European Union. Finally it deals with the firm level issues such as supply chain management, human resource management and financial management in the global context.

    • STO206 Shaping the Future: creating sustainable organisations

      This interdisciplinary module develops students' ability to assess how organisations can adapt, innovate and thrive in response to the macro social, economic and environmental forces impacting society and organisations. The module develops an awareness of the key physical, structural, social and moral challenges faced and encourages students to develop innovative systems thinking approaches to how organisations can adapt to, mitigate against and capitalise on this unprecedented period of intense and unpredictable change.

  • Year 3
  • You are strongly encouraged to undertake a placement year. Placement opportunities are available in a wide variety of companies, from start-ups to blue chips, across the world. Alternatively, you could start or run your own business.

    Core modules
    • EPIE300 Placement Year

      The placement year consists of an extended period of appropriate professional experience in a business or organisation. It allows the student to gain relevant experience to consolidate their studies and prepare for final stage study and employment after graduation.

    • EPIE301 The Placement Project

      This module requires students to produce a project relating to their placement experience.

  • Final year
  • Focus more on the theoretical and strategic aspects of marketing, investigating the contemporary and international issues. Undertake an independently researched dissertation project that sets you apart from the crowd in a marketing subject of your choice.

    Core modules
    • MKT309 Marketing Dissertation

      The module builds upon skills developed in the Marketing Research and Contemporary Issues in Marketing modules. Students are required to undertake independent research into a marketing field of interest. Use should be made of appropriate research methodologies and techniques.

    • MKT310 International Marketing

      The module introduces students to the key concepts of international marketing. It provides students with an understanding of the environmental factors, international marketing strategies and the international marketing planning process.

    • MKT311 Contemporary Issues in Marketing

      The module enables final year marketing students to examine principal theoretical marketing approaches and investigate their implications for practical marketing management; as a result an industrial placement is essential. Additionally, it provides a vehicle for developing wider reading and critical appraisal of the marketing discipline.

    • MKT317 Strategic Marketing Management

      This module enables students to critically assess the value of strategic marketing as part of a broad corporate environment. Students will consider long-term applied corporate management issues and opportunities affecting the marketing function and recommend appropriate strategic, marketing-led solutions.

    Optional modules
    • ACF312B Financial Management

      A development of the finance topics covered in earlier accounting modules, and includes working capital management, investment approval under uncertainty, risk management, efficient markets, cost of capital, company valuation and restructuring.

    • DEAS300 Academic Skills for International Direct Entry Final Year Students

      This module focuses on the study skills required for the study of business in UK HE for international direct entry final year students, it provides generic skills for students who are new to UK HE, such as information literacy, criticality, different types of assessment, assignment briefs, preparation and planning, and marking rubrics.

    • HRL310 Equality and Diversity in the Workplace

      The module provides a broad understanding of equality and diversity in the workplace. The module considers the paradigms underpinning regulation and voluntarism, organisational equality and diversity at the levels of strategy and operational practice, and how group and individual identities are constructed in the workplace.

    • MKT316 Public Relations in the Digital Era

      This module seeks to demystify public relations, explain what it is, how it can be used and its relationship with marketing. This module will cover both marketing public relations and corporate public relations and explain how marketers can utilise public relations as part of the marketing mix in the digital era.

    • STO301 Operations Management for Competitive Advantage

      This module brings a strategic and problem-focused view to operations management, concentrating on spheres key to operations based competitive advantage, both in goods and service based industries. Particular consideration is given to operations strategy, supply chain management, lean thinking, performance measurement, quality management, project management and topical developments.

    • STO306 Current Issues in Management

      This module exposes students to current debates within the field of business and management. The content will be fluid as it will draw on contemporary case studies, technological innovation, government legislation and philosophical, ethical or environmental debates.

    • STO308 Current Issues in Information Technology

      The module reviews the latest in IT practice and research and its relevance to the management discipline. It covers topics such as legislation, ethics, security, sustainability and corporate governance and the role IT plays in these.

Every undergraduate taught course has a detailed programme specification document describing the course aims, the course structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

The following programme specification represents the latest course structure and may be subject to change:

BSc Marketing Programme Specification Spec 5005

The modules shown for this course are those currently being studied by our students, or are proposed new modules. Please note that programme structures and individual modules are subject to amendment from time to time as part of the University’s curriculum enrichment programme and in line with changes in the University’s policies and requirements.

Entry requirements

UCAS tariff

104 - 120

A level: 104-120 points from a minimum of 2 A levels. This course considers general studies.

BTEC: 18 Unit BTEC Extended Diploma: DMM in any subject.

BTEC National Diploma modules
If you hold a BTEC qualification it is vital that you provide our Admissions team with details of the exact modules you have studied as part of the BTEC. Without this information we may be unable to process your application quickly and you could experience significant delays in the progress of your application to study with us. Please explicitly state the full list of modules within your qualification at the time of application.

Access: Pass a named Access to HE Diploma in any subject with at least 33 credits at merit/distinction.

IB: 26 - 30 overall to include 4 at any subject at Higher Level.
English and Maths accepted within: Higher Level = 4   Standard Level = 5

All applicants must have GCSE (or equivalent) mathematics and English at grade 4/C or above.

Short of the entry requirements for this course? Don’t worry you may be eligible for a foundation year to prepare you for possible entry onto this course for the following year.

We welcome applicants with international qualifications. To view other accepted qualifications please refer to our tariff glossary

English language requirements

Fees, costs and funding

EU applicants should refer to our dedicated Brexit webpage for details of the implications of the UK’s plans to leave the European Union.

New Student 2020 2021
Home/EU £9,250 £9,250
International £13,800 £14,200
Part time (Home/EU) £770 £770
Full time fees shown are per annum. Part time fees shown are per 10 credits. Please note that fees are reviewed on an annual basis. Fees and the conditions that apply to them shown in the prospectus are correct at the time of going to print. Fees shown on the web are the most up to date but are still subject to change in exceptional circumstances. For more information about fees and funding please visit

Undergraduate scholarships for international students

To reward outstanding achievement the University of Plymouth offers scholarship schemes to help towards funding your studies.

Find out whether you are eligible and how you can apply

Additional costs

This course is delivered by the Faculty of Arts, Humanities and Business and more details of any additional costs associated with the faculty's courses are listed on the following page: Faculty of Arts, Humanities and Business additional costs.

How to apply

All applications for undergraduate courses are made through UCAS (Universities and Colleges Admissions Service). 

UCAS will ask for the information contained in the box at the top of this course page including the UCAS course code and the institution code. 

To apply for this course and for more information about submitting an application including application deadline dates, please visit the UCAS website.

Support is also available to overseas students applying to the University from our International Office via our how to apply webpage or email

Assessment breakdown:

  • . 25% exams
  • T 75% coursework

Live client briefs

Employability is a key focus on the degree and one which is emphasis from the first year all the way through to the final year. 

Our students work on live client assignments from local and national companies from a variety of sectors that include:

  • Fast moving consumer goods such as ice cream (Langage Farm), coffee (Bibium) and snacks (Burts Crisps, Popcorn Kitchen)
  • Leisure industry such as zoos (Dartmoor Zoo, Paignton Zoo), gyms (Nuffield Health), sports and health (South Devon Tennis Centre) and gardens (Eden Project)
  • Hobby industry such as toys (Lego)
  • Charities (Woodside Animal Charity)

Guest speakers

In addition to working with live clients the programme also includes guest speakers from the industry to demonstrate theory in practice and to illuminate the prospects of marketing as a profession. 

Our guest speakers come from a wide variety of industries and specialisms which include:

  • Fast moving consumer goods companies 
  • Branding consultants 
  • Non-profit and fundraising consultants 
  • Business to business 
  • Football 
  • Market research roadshow

Joseph's student experience

Joseph Bacon, final year BSc (Hons) Marketing student at the University of Plymouth, shares his experiences studying his degree in the city of Plymouth.

"The learning environment is relaxed and respectful of yourself as a young professional, you feel treated like an equal."

Placement opportunities 

Develop key transferable skills that enhance your employability prospects.

Our optional placement year is an invaluable opportunity to gain experience and to apply theories into practice. Undertaking a placement allows you to gain real-world experience in marketing and pick up a whole range of employability skills to kick-start your career. Our dedicated careers and employability service can support you every step of the way. 

Students have worked with local, national and international companies such as Hewlett Packard, Disney, Enterprise, TUI, Johnson and Johnson, St Austell Brewery, Music Magpie, Muller, General Electric, Warner Brothers and Dolby.

Careers service

The University of Plymouth has a dedicated careers service supporting you from the moment you start your degree, to three years after graduation.

Careers advice is embedded into your academic programme through workshops, events, placements, networks - working with the academic staff teaching on your course. We also offer materials, networks and resources online through our 24/7 portal, and a wide-range of activities, opportunities and support centrally in the Careers Service space within the Student Hub.

We are here to help you to explore, connect and succeed.

Discover our careers service

Our marketing graduates have been employed by

  • 3 Apple
  • 3 BBC
  • 3 3M
  • 3 Harley-Davidson
  • 3 Rolls-Royce
  • 3 McLaren
  • 3 Disney
  • 3 Unilever
  • 3 Barclaycard
  • 3 ASOS
  • 3 British Airways
  • 3 IBM
  • 3 Hewlett Packard
  • 3 Parkinsons UK
  • 3 Yankee Candle
  • 3 The National Trust
  • 3 Wrigley's
  • 3 Microsoft

Study sessions for students by students: Peer Assisted Learning Scheme (PALS)

To complement your formal learning we offer regular sessions that provide the opportunity for you to learn with and from your peers. Share knowledge, discuss ideas, and ask questions in a relaxed and friendly environment

If you are a first or second year take the opportunity to study in a relaxed environment, along with other students on the same programme.

Find out more about how PALS can benefit your studies


* These are the latest results from the National Student Survey and Graduate Outcomes survey. Please note that the data published on Discover Uni  is updated annually.