John White

Academic profile

Dr John White

Associate Professor (Senior Lecturer)
Plymouth Business School (Faculty of Arts, Humanities and Business)

The Global Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. John's work contributes towards the following SDG(s):

Goal 09: SDG 9 - Industry, Innovation, and InfrastructureGoal 10: SDG 10 - Reduced InequalitiesGoal 17: SDG 17 - Partnerships for the Goals

About John

Associate Professor in Marketing


  • Introduction to / fundamentals of marketing courses, contemporary issues in marketing, and marketing communications (incl. direct marketing and advertising).
  • Recent professional / short course delivery has included a short course on Marketing for Libraries for the Chartered Institute of Librarians and Information Professionals (CILIP), as well as continued involvement in the delivery of the Chartered Institute of Marketing's Professional Diploma and Professional Postgraduate Diploma programmes.

Contact John

Room 212, Cookworthy Building, Drake Circus, Plymouth, PL4 8AA
+44 1752 585652