Events Management

THE4003
Event Production 20 credits

This module provides an introduction to the technical aspects of event production that add value to the event experience. Whilst it is not expected that every event manager will have the technical expertise to deliver every aspect of the event plan it is important that he/she understands the key components and the potential impact they have on the event outcome.

THE4005
Events Principles and Practice 20 credits

In this module, you will gain an insight into the size, scale and scope of the events industry and the various typologies used to classify events. You will examine key issues and developments concerning the management of events and develop an understanding of the fundamental principles and practice relating to the management of event consumers, event experiences and sustainability in the events industry.

BUSM4001
Organisational Behaviour

Do you want to get the most out of yourself and work more effectively with others? This module connects psychological insights with workplace realities, exploring motivation, team dynamics, leadership, and organisational culture. You'll develop the resilience, self-awareness and interpersonal skills that employers demand, learning to influence outcomes, perform effectively and thrive in any workplace.

BUSM4002
Digital Technology and Innovation

Understand how technology drives business transformation and disruption. This module covers emerging digital technologies, data tools, and collaboration platforms that are reshaping industries. You'll develop an innovation mindset, make informed decisions about technology adoption and gain technical proficiency that supports success in today’s dynamic business environment.

THE4013
Place, Communtiy and Tourism

This module examines how communities contribute to and are shaped by the visitor economy. Students will analyse the concept of place-making; the process through which destinations are designed, developed, and promoted to reflect local identity, culture and sense of place. Students will engage in experiential and collaborative learning to develop strategies that foster inclusive, resilient and authentic places for both residents and visitors.

THE4014
Designing the Visitor Experience

This module explores how memorable, meaningful and sustainable visitor experiences are designed, delivered and evaluated in tourism settings. Students will develop the ability to design and manage experiences that engage diverse visitor groups. The module builds awareness of how design thinking, storytelling and human interaction combine to shape the visitor journey and satisfaction.

PBS500CPD
Careers and Professional Development 0 credits

This module is aimed at enhancing students employability skills and knowledge especially those who will be undertaking an industrial placement in the third year of their degree. It is designed to build on skills learned in Stage 1 and helps students in their search for a placement, and in their preparation for the placement itself.

THE5002
Crowd Behaviour and Managing Event Safety 20 credits

This module will advance your understanding of audience behaviour in the context of crowds, developing your ability to plan for and manage crowd safety at events. You will receive training on legislation, exploring underpinning theory as well as practical examples linked to event safety and risk planning, and managing crowd safety.

THE5017
Festival and Event Management

This module provides students with the foundations both theoretical and practical necessary to plan, manage, and evaluate festivals and events. It emphasises the strategic role of events in tourism development, destination branding, and community engagement. Students will explore the key stages event planning and execution while addressing sustainability, risk management, marketing, and stakeholder collaboration to ensure successful outcomes.

THE5019
Service Marketing in Practice

This module will introduce you to key marketing principles and theories, emphasising their practical application. You will learn to develop marketing strategies that respond to industry trends, technological advancements, and changing consumer needs. Additionally, you will develop skills in conducting market research and analysing data to generate actionable insights.

THE5020
Event Strategies, Planning and Design

In this module you will investigate strategies for event delivery, taking into consideration internal and external market forces. You will explore the skills, attributes, processes and resources required to run conferences and events and gain an overview of the event planning sequence, including the feasibility of a project, the setting of objectives, budgeting, organising and marketing the event.

THE5021
Delivering and Evaluating Event Projects

In this module you will demonstrate your accumulation of knowledge and expertise by delivering and evaluating live event projects. This will be underpinned by approaches, principles and methods of investigation in events and evaluation. Students will gain a comprehensive understanding of the processes involved in planning, executing, and evaluating events, equipping them with essential skills for a career in this dynamic field.

PBS5001C
The Challenge Module: Sustainable Business 20 credits

Through this module you can select from a choice of topics related to the big challenges business and society are facing today. These might be drawn from the UN Sustainable Development Goals or a country’s industrial strategy.

PBS5002C
The Challenge Module: Sustainable Supply Chains for Global Trade 20 credits

In this module, you will be challenged to evaluate the sustainability of the globalised business world. You will assess conflicting viewpoints and present balanced arguments for the environmental, social and economic sustainability of the supply chains that support global trade.

PBS5003C
The Challenge Module: Responsible Entrepreneurship in Action 20 credits

Through this module you can develop an understanding of the big challenges business and society are facing today, in the context of entrepreneurship. These might be drawn from the UN Sustainable Development Goals or a country’s industrial strategy and will be informed by established business theories. You will develop and reflect on a business idea which has sustainability at its core.

PBS600PLC
Placement Year

The placement year consists of an extended period of appropriate professional experience in a business or organisation. It allows the student to gain relevant experience to consolidate their studies and prepare for final stage study and employment after graduation. Students on BA International Business may also or alternatively undertake a study placement at an approved partner institution.

THE6002
Business Strategy and Consultancy 20 credits

In this module, you will focus on exploring and understanding a range of theoretical approaches to developing strategies for businesses in the tourism, hospitality and events (THE) sectors and applying these principles to a live consultancy project. You can gain experience of working with a business in THE industries on a consultancy basis, either in a research or strategic development setting – you will engage with a client business to mutually identify a suitable project and develop findings and guidelines to inform a new strategic direction.

THE6007
Creativity and Innovation in Events 20 credits

You will explore the developing event business world and its value in profit and non-profit sectors, helping you to develop the creativity and innovation skills required by event managers. You will cover three related themes: the event business world; innovation; and creating an event business.

THE6015
Management Issues for the Events Industry

This module develops student knowledge of the various approaches to event management when dealing with current issues, concepts, and trends. The aim is to help learners appreciate the complexities of managing events and how to best apply the findings to the events industry through reflection and application to different scenarios.

PBS6002
Final Year Dissertation

The module builds upon research and study skills developed in earlier modules. Students are required to undertake supervised independent research into a field of their choice that is relevant to their degree. Use should be made of appropriate research qualitative and/or quantitative methodologies.