Dr Richard Parkman

Dr Richard Parkman

Associate Head of School - International

Plymouth Business School (Faculty of Arts, Humanities and Business)

Dr Richard Parkman can be contacted through arrangement with our Press Office, to speak to the media on these areas of expertise.
  • Organisational leadership
  • Team development
  • Events management
  • Cruise ship global operations
  • Cruise ship industry
  • Cruise ship employee working conditions


Associate Professor in Transnational Education and Management

Associate Head International Plymouth Business School 


Ph.D. Title: How Power and Control Drive Behaviour & Identity Modification Among Cruise Ship Workers: A Qualitative Study
MSc. Tourism and Hospitality Management 
PGCE. Post Compulsory Education Teaching
PG.Cert. Philosophy of Research Methodology
BSc. (Hons) Hospitality Management
HCIMA Professional Certificate 
BTEC HND Hotel, Catering and Institutional Management
Wine & Spirits Education Trust Advanced Certificate

Professional membership

Fellow Institute of Hospitality (FIH)

Roles on external bodies

External Reviewer - Commission for Academic Accreditations (CAA), Ministry of Education, United Arab Emirates.



Teaching interests

My teaching interests are as follows:

Leadership and Organisation Behaviours

Emotion Labor in the Work Place 

Work Place Identity

Cruise Operations Management

Passenger Services and Cruise Operations

Staff serving as external examiners

Currently External Examiner for  

External Reviewer (ERT) Commission for Academic Accreditation (CAA), Ministry of Education, Abu Dhabi, UAE. 

Queen Margaret University, Edinburgh - East Asia Insititute of Management Singapore.

Solent University, Southampton 

London Metropolitan University - E-Soft Metro Campus, Sri Lanka 

Newcastle College Group



Research interests

Research areas of interest are : -

Leadership capacity in the cruise ship industry

Organisational behaviours for the cruise industry

The role of emotion control for service industry employees 

The impact of emotion on identity in the work place 

Other research


Title: How Power and Control Drive Behaviour & Identity Modification Among Cruise Ship Workers: A Qualitative Study




Gibson, P. and Parkman, R. (2019), Cruise Operations Management: A hospitality perspective (3rdEd.). London: Routledge


Scholarly Editions


Title: How Power and Control Drive Behaviour & Identity Modification Among Cruise Ship Workers: A Qualitative Study

Conference Papers

Parkman, R., (2009) Cost of Quality in Event Management, EuroCHRIE Helsinki.

Butts, S and Parkman R., (2009) Motivational interviewing: A new approach to personal development planning. 4th International Scientific Conference Rhodes Greece.

Parkman. R., (2011) Follow the leader – Cruise Ship Hotel Managers in action, 4th International Cruise conference Leeuwarden Holland.

Parkman. R., (2019), The Policy Landscape for Transnational Education – The benefits and challenges for TNE faced by UK HEIs University of Plymouth case study. HKU SPACE International Conference, Hong Kong.

Parkman. R., (2019) aMAZEing people! The Complex Circumstances Impacting a Cruise Ship Workers Behaviours On-board. Global Cruise Summit Manila



Reports & invited lectures

Cruise Connect Global Summit 2019 Manila, Philippines 

'Complex Circumstances Impacting the Behavioural Performance of Cruise Workers'

Additional information

I am the approved program provider (APP) to deliver Wine and Spirit Education Trust (WSET) approved qualifications up to level 2 (NQF) which are Internationally recognised qualifications.