Dr Jonathan Moizer

Dr Jonathan Moizer

Associate Professor (Senior Lecturer) in Business Operations & Strategy

Plymouth Business School (Faculty of Business)


  • Plymouth Business School Postgraduate Research Coordinator
  • Modelling & Simulation for Social Systems (M&S3) Research Initiative Lead
  • Member of the Plymouth University Games and Simulation Enhanced Learning Steering Group
  • Faculty of Business Key Contact for the Higher Education Academy

Professional membership

  • Associate Fellow of the Operational Research Society
  • Fellow of the Higher Education Academy

Roles on external bodies

  • President of the UK Chapter of the System Dynamics Society 2017-18
  • Secretary of the UK Chapter of the System Dynamics Society 2012-17

Teaching interests

Using management modelling, simulations, games and gaming to promote experiential learning.

Research interests

  • System dynamics modelling of managerial problems to support learning and policy making.
  • Simulation games and their applications in education and training.

Research degrees awarded to supervised students

  • David Carter, 'Time for change: a Study of Enrolment Decision Dynamics for Admission into English Secondary Education', 2018
  • George Dexter, 'Corporate Governance in the Nonprofit Sector: A Grounded Theory Approach to Studying the Trustee Board', 2018
  • Elaine Garcia, 'Investigating the Use of Social Networking Sites within the HE Sector for Teaching & Learning', 2017
  • Juergen Steinheber, 'Diffusion Challenges for Innovation in Technology-Intensive Industries', 2015
  • Hasema Hamad,'Antecedents of Business-to-business E-commerce Adoption and its Effect on Competitive Advantage in Manufacturing Small and Medium-sized Enterprises: A Comparative Study of United States of America and Egypt’, 2014
  • Loay Abdul-Mageed El-Sayed, 'An Agent-based Approach for Improving the Performance of Distributed Business Processes in Maritime Port Community', 2012
  • Jacqueline Rogers, ‘Multi-disciplined Individuals: Defining the Genre’, 2010
  • Toni Ola, ‘Achieving Global Sustainable Development Through Community Planning’, 2010

Grants & contracts

  • Erasmus+ Fund (2017-2019), 'Innovating Youth Work to Foster Youth Active Citizenship', €43,450 at Plymouth University (€197,925 whole project); J. Moizer Partner Level Coordinator), S. Liu, J. Lean & D. Carter (Plymouth University).
  • Leonardo TOI Fund (2012-2013), ‘Using On-line Role Play to Promote Soft Skills Development for Social Enterprises’, €90,105 at Plymouth University (€264,423 whole project); J. Moizer (Project Cordinator), J. Lean & E. Dell' Aquila (Plymouth University, UK); O. Miglino, A. Di Ferdinando & M. Schembri (UNINA, Italy); P. Walsh (CIT, Ireland); R. Friedrich (GeProS, Germany). 
  • Higher Education Academy Award (2010-2011), ‘Discipline-focused Learning Technology Enhancement Academy’. Inspiring Futures Project (£1000) to facilitate the adoption and diffusion of learning technology by academics and students. Supported by Chelo de Andrés Martínez, Hilary Duckett, Jonathan Lean & Troy Heffernan (Plymouth University, UK).
  • Teaching Fellowship Award (2004-2005) ‘The Use of Simulation & Gaming at the University of Plymouth: Opportunities & Challenges’: Funded by the University of Plymouth TFA (£4803), with Dr's J. Lean & M. Towler (Plymouth University, UK).
  • Continuing Vocational Education (1999), 'Occupational Health and Safety Project - To Investigate the Feasibility of Developing Short Course Material on Health and Safety Awareness for Small Businesses’, Funded by the Plymouth University Continuing Vocational Education Fund (£4803) with Dr J. Lean (Plymouth University, UK).

Research groups

  • Professional Theory and Practice

Additional information

Trustee, Gwellheans (Drug & Alcohol Rehabilitation Charity), Redruth, Cornwall, 2012-2015