Dr Jonathan Moizer

Dr Jonathan Moizer

Associate Professor (Senior Lecturer) in Business Operations & Strategy

Plymouth Business School (Faculty of Arts, Humanities and Business)

Jonathan can be contacted through arrangement with our Press Office, to speak to the media on these areas of expertise.
  • Business modelling

  • Plymouth Business School Postgraduate Research Coordinator
  • Modelling & Simulation for Social Systems (M&S3) Research Initiative Lead
  • Member of the Plymouth University Games and Simulation Enhanced Learning Steering Group
  • Faculty of Business Key Contact for the Higher Education Academy

Professional membership

  • Associate Fellow of the Operational Research Society
  • Fellow of the Higher Education Academy

Roles on external bodies

  • President of the UK Chapter of the System Dynamics Society 2017-18
  • Secretary of the UK Chapter of the System Dynamics Society 2012-17

Teaching interests

Using management modelling, simulations, games and gaming to promote experiential learning.

Research interests

  • System dynamics modelling of managerial problems to support learning and policy making.
  • Simulation games and their applications in education and training.

Research degrees awarded to supervised students

  • David Carter, 'Time for change: a Study of Enrolment Decision Dynamics for Admission into English Secondary Education', 2018
  • George Dexter, 'Corporate Governance in the Nonprofit Sector: A Grounded Theory Approach to Studying the Trustee Board', 2018
  • Elaine Garcia, 'Investigating the Use of Social Networking Sites within the HE Sector for Teaching & Learning', 2017
  • Juergen Steinheber, 'Diffusion Challenges for Innovation in Technology-Intensive Industries', 2015
  • Hasema Hamad,'Antecedents of Business-to-business E-commerce Adoption and its Effect on Competitive Advantage in Manufacturing Small and Medium-sized Enterprises: A Comparative Study of United States of America and Egypt’, 2014
  • Loay Abdul-Mageed El-Sayed, 'An Agent-based Approach for Improving the Performance of Distributed Business Processes in Maritime Port Community', 2012
  • Jacqueline Rogers, ‘Multi-disciplined Individuals: Defining the Genre’, 2010
  • Toni Ola, ‘Achieving Global Sustainable Development Through Community Planning’, 2010

Grants & contracts

  • Erasmus+ Fund (2017-2019), 'Innovating Youth Work to Foster Youth Active Citizenship', €43,450 at Plymouth University (€197,925 whole project); J. Moizer Partner Level Coordinator), S. Liu, J. Lean & D. Carter (Plymouth University).
  • Leonardo TOI Fund (2012-2013), ‘Using On-line Role Play to Promote Soft Skills Development for Social Enterprises’, €90,105 at Plymouth University (€264,423 whole project); J. Moizer (Project Cordinator), J. Lean & E. Dell' Aquila (Plymouth University, UK); O. Miglino, A. Di Ferdinando & M. Schembri (UNINA, Italy); P. Walsh (CIT, Ireland); R. Friedrich (GeProS, Germany). 
  • Higher Education Academy Award (2010-2011), ‘Discipline-focused Learning Technology Enhancement Academy’. Inspiring Futures Project (£1000) to facilitate the adoption and diffusion of learning technology by academics and students. Supported by Chelo de Andrés Martínez, Hilary Duckett, Jonathan Lean & Troy Heffernan (Plymouth University, UK).
  • Teaching Fellowship Award (2004-2005) ‘The Use of Simulation & Gaming at the University of Plymouth: Opportunities & Challenges’: Funded by the University of Plymouth TFA (£4803), with Dr's J. Lean & M. Towler (Plymouth University, UK).
  • Continuing Vocational Education (1999), 'Occupational Health and Safety Project - To Investigate the Feasibility of Developing Short Course Material on Health and Safety Awareness for Small Businesses’, Funded by the Plymouth University Continuing Vocational Education Fund (£4803) with Dr J. Lean (Plymouth University, UK).

Key publications

Key publications are highlighted

Moizer J, Lean J, Dell’Aquila E, Walsh P, Keary AA, O'Byrne D, Di Ferdinando A, Miglino O, Friedrich R & Asperges R 2019 'An approach to evaluating the user experience of serious games' Computers and Education 136, 141-151 , DOI PEARL
Al-Husseini S, El Beltagi I & Moizer J 2019 'Transformational leadership and innovation: the mediating role of knowledge sharing amongst higher education faculty' International Journal of Leadership in Education 1-24 , DOI PEARL
Garcia E, Moizer J, Stephen W & Haddoud MY 2019 'Student learning in higher education through blogging in the classroom' Computers and Education 136, 61-74 , DOI PEARL
Farrar S, Moizer J, Lean J & Hyde M 2018 'Gender, financial literacy, and preretirement planning in the UK' Journal of Women and Aging 31, (4) 319-339 , DOI PEARL
Newbery R, Lean J, Moizer J & Haddoud M 2017 'Entrepreneurial identity formation during the initial entrepreneurial experience: The influence of simulation feedback and existing identity' Journal of Business Research 85, 51-59 , DOI PEARL
Moizer J, Farrar S & Hyde M 2017 'UK state pension deferral incentives and sustainability' Applied Economics 50, (21) 2356-2368 , DOI PEARL
Newbery R, Lean J & Moizer J 2016 'Evaluating the impact of serious games: the effect of gaming on entrepreneurial intent' Information Technology and People 29, (4) 733-749 , DOI PEARL
Elbeltagi I, Hamad H, Moizer J & Abou-Shouk M 2016 'Levels of Business to Business E-Commerce Adoption and Competitive Advantage in Small and Medium-Sized Enterprises: A Comparison Study Between Egypt and the United States' Journal of Global Information Technology Management 19, (1) 6-25 , DOI PEARL
Lean J, Moizer J & Warren M 2015 'The use and impact of simulations in management education' The International Journal of Management Education 13, (3) 349-349 , DOI
Moizer J, Carter D & Liu S 2015 'Planning robust policing futures: modelling using multimethodology' Industrial Management and Data Systems 115, (3) 462-482 Publisher Site , DOI PEARL
Elkady G, Moizer J & Liu S 2014 'A Decision Support Framework to Assess Grocery Retail Supply Chain Collaboration: A System Dynamics Modelling Approach' International Journal of Innovation, Management and Technology 5, (4) 232-238 Publisher Site , DOI
Lean J, Moizer J & Newberry R 2014 'Enhancing the Impact of Online Simulations through Blended Learning: a Critical Incident Approach' Education + Training 56, (2/3) 208-218 Publisher Site , DOI PEARL
O Byrne D, Lean J, Moizer J, Walsh P, Dell Aquila E & Friedrich R 2014 'Social Enterprise in the European Union: A Review of Policy' Social & Public Policy Review 9, (1) Publisher Site
Cresswell C, Moizer J & Lean J 2014 'The Role of Organisational Culture in the Merger of English Local Authorities into a Single Unitary Authority' Local Government Studies 40, (3) 356-379 Publisher Site , DOI PEARL
Carter D, Moizer J & Liu S 2014 'Using Scripts for the Construction of Management Simulation Models in the Context of Multi-Agency Engagement' International Journal of Innovation, Management and Technology 5, (4) 273-279 Publisher Site , DOI
Moizer JD, Liu S, Megicks P, Kasturiratne D & Jayawickrama U 2013 'A knowledge chain management framework to support integrated decisions in global supply chains' Production Planning & Control: The Management of Operations 25, (8) 639-649 , DOI
Carter D, Moizer J & Liu S 2013 'Using groups to support judgmental parameter estimation VISCONS: ‘Eyeballing’ to capture a quantified group consensus' Expert Systems with Applications 40, (2) 715-721 Publisher Site , DOI
Liu S, Leat M, Moizer J, Megicks P & Kasturiratne D 2013 'A decision-focused knowledge management framework to support collaborative decision making for lean supply chain management' International Journal of Production Research 51, (7) 2123-2137 Publisher Site , DOI
Hyde MB, Barton A, Farrar S & Moizer J 2012 'Should Europeans fear the privatisation of pensions?' Journal of Comparative Social Welfare 28, (2) 129-138 Publisher Site , DOI
Liu S, Kasturiratne D & Moizer J 2012 'A hub-and-spoke model for multi-dimensional integration of green marketing and sustainable supply chain management' Industrial Marketing Management 41, (4) 581-588 Author Site Publisher Site , DOI
Moizer JD, Hyde M & Farrar S 2012 'Mandated Private Pensions: The Alternative to the Public Pensions Model' Journal of Comparative Social Welfare 28, (3)
Moizer JD, Hyde M, Barton A & Farrar S 2012 'Should Europeans fear the Privatisation of Pensions?' Journal of Comparative Social Welfare 28, (3) 129-138
Moizer JD, Hyde M & Farrar S 2012 'The Appropriate Normative Foundations of Second Pillar Pensions' Journal of Comparative Social Welfare 28, (3)
Farrar S, Moizer J & Hyde MB 2012 'The value of incentives to defer the UK state pension' Pensions: An International Journal 17, (1) 46-62 Publisher Site , DOI
Carter D & Moizer JD 2011 'Simulating the impact of policy on patrol policing: introducing the emergency service incident model' System Dynamics Review 27, (4) 331-357 Publisher Site , DOI
Moizer J & Tracey P 2010 'Strategy Making in Social Enterprise: The Role of Resource Allocation and Its Effects on Organizational Sustainability' Systems Research and Behavioral Science 27, (3) 252-266 Author Site Publisher Site , DOI
Farrar S & Moizer JD 2010 'How long might the younger-old live: A predictive model' Futures: The Journal of Policy, Planning and Future Studies 42, (3) 212-218 Publisher Site , DOI
Moizer JD & Towler M 2010 'Determining R&D intensity under different market conditions' International Journal of Revenue Management 4, (1) 22-41 Publisher Site , DOI
Moizer JD & Lean J 2010 'Towards Endemic Deployment of Educational Simulation Games: A Review of Progress and Future Recommendations' Simulation & Gaming 41, (1) 116-131 Publisher Site , DOI
Moizer JD, Towler M & Lean J 2009 'An Exploration of Student Perception of a Business Simulation Game' International Journal of Management Education 7, (2) 69-79
Moizer JD, Lean J, Towler M & Abbey C 2009 'Simulations and Games: Overcoming the Barriers to their Use in Higher Education' Active Learning in Higher Education 10, (3) 207-224
Moizer JD & Towler M 2008 'The R&D funding decision: The need for a systematic approach' International Journal of Management and Decision Making 9, (4) 402-414 Publisher Site , DOI
Moizer JD & Towler M 2007 'Research and development resourcing when faced with fundamental market dynamics' International Journal of Business Performance Management 9, (4) 432-452 Publisher Site , DOI
Moizer JD, Lean J & Towler M 2007 'Using causal loop diagramming to represent the factors affecting learning for students using a business simulation game' ESIC Market 123, (2) 161-177 Publisher Site
Moizer JD, Lean J, Towler M & Smith G 2006 'Modes of learning in the use of a computer-based business simulation game' International Journal of Learning Technology 2, (1) 49-61 Publisher Site , DOI
Lean J, Moizer JD, Towler M & Abbey C 2006 'Simulations and games: Use and barriers in higher education' Active Learning in Higher Education 7, (3) 227-242 Publisher Site , DOI
Moizer JD, Lean J, Smith G & Towler M 2004 'Experiences of using a business strategy simulation: Lessons for promoting effective learning' International Journal of Management Education 4, (1) 19-28 Publisher Site
Smith G & Moizer JD 2001 'Isn’t it about time to stop messing about with case studies and start playing games?' Developing-Management (Sep. 2001)
Moizer JD; O Byrne D 2014 S-cube Project: Training Soft Skills in Social Enterprises Using Virtual Environments for Role Play. Plymouth, UK University of Plymouth Press Publisher Site
Kearney A, Walsh P, Byrne D, Moizer J, Lean J, Di Ferdinando A, Miglino O, Friedrich R, Asperges R & Thomson E 2016 'Using Online Role-playing Games for Entrepreneurship Training' in Rooney P; Whitton N Game-based learning and the power of play : exploring evidence, challenges and future directions Cambridge Scholars Publishing 49-81 PEARL
2013 'Introducing Computing and Information Systems' Inspiring Students Routledge 75-84 , DOI
Liu S, Annansingh F, Moizer J, Liu L & Sun W 2012 'A Knowledge System for Integrated Production Waste Elimination in Support of Organisational Decision Making' in Hernández JE; Zarate P; Dargam F; Delibašić B; Liu S; Ribeiro R Lecture Notes in Business Information Processing Springer Berlin Heidelberg 134-150 Author Site Publisher Site , DOI
Lean J & Moizer JD 2010 'Using oral debriefing to assess student learning in a bsiness simulation game' in Atfield R; Kemp P; Tong R Enhancing Learning Through Assessment: In Business and Management, Hospitality, Leisure, Sport and Tourism Oxford Higher Education Academy 123-130 Publisher Site
Lean J, Mangles T & Moizer JD 1999 'Computing and information systems for business students' in Ahmet K; Fallows S Inspiring Students: Case Studies in Motivating the Learner Kogan Page
Conference Papers
Liu S, Moizer J, Megicks P, Kasturiratne D & Jayawickrama U 2013 'A knowledge chain management framework for global supply chain integration decisions' in Childe S United Kingdom Taylor & Francis 639-649 Publisher Site , DOI
Moizer JD, Liu S, Megicks J & Kasturiratne D 2012 'A KCM Framework for Global Supply Chain Integration Decisions - Evidence from an Analytic Network Process Analysis' in Dargam F; Delibasic B; Hernández JE; Liu S; Ribeiro R; Zaraté P Proceedings of the EWG-DSS Liverpool-2012 Workshop Decision Support Systems and Opertations Management Trends and Solutions in Industries University of Liverpool, UK 4-/-0/20124-/-0/2012
Moizer JD, Dell'Aquila E & Lean J 2011 'E-learning through Role-Play Simulation within Social Enterprises' 8th Conference of the Italian Cognitive Science Association Milan, Italy 2-/-1/20112-/-1/2011
Moizer J & Lean J 2011 'Ideas for Using Critical Incidents in Oral Debriefing From a Business Strategy Simulation Game' 10th European Conference on e-Learning ECEL-2011 Brighton, UK 0-/-1/20110-/-1/2011502-508
Moizer JD, Liu S, Annansingh F, Subramaniam P & Sun W 2011 'A Knowledge-Based Decision Support System for Integrated Waste Elimination in Lean Production Management' The EWG-DSS Workshop on Decision Systems London, UK 6-/-0/20116-/-0/2011
Moizer JD, Liu S, Subramaniam P, Leat M & Linden I 2010 'Decision support for ERP-based Production Management: a Business Intelligence Perspective' DSS 2010 The 1IFIP WG8.3 International Conference on Decision Support Systems Lisbon, Portugal 7-/-0/20107-/-0/2010

Additional information

Trustee, Gwellheans (Drug & Alcohol Rehabilitation Charity), Redruth, Cornwall, 2012-2015