Dr Atul Mishra
Lecturer in Strategic Management (Education)
Plymouth Business School (Faculty of Arts, Humanities and Business)
Programme Manager : MSc International Business
PGCE 2003 University of Plymouth Teaching and Learning in Higher Education
Member, Development Studies Association
Member, International Council for Small Business
Life member, Indian Council of Labour Economics
Corporate Strategy in China and India
Corporate Strategy in Emerging marketsCorporate Social Responsibility and Business Ethics
Economics: Microeconomics, Macroeconomics and Development Economics
Start-up and survival :Rural Non-farm activitiesMicrofinance and Microenterprise Entrepreneurship
Key publications are highlightedJournals
Papers submitted in 2019
Igwe, P and Mishra, A. African Rural Institutional Dynamics,Entrepreneurship and Pattern of Income Diversification (JOIE-2019-098) Journal of Institutional Economics.
Igwe, P and Mishra, A. “Determinants of EntrepreneurialDecisions of Farm Business Owners and Patterns of Rural Households’ Income(ISB-19-0136) International SmallBusiness Journal
Vimal Kumar, Pratima Verma,Sachin K Mangla, Atul Mishra, Yu-Hsin Chang“Human and Operational focusedbarriers to Total Quality Management for Sustainability in Indian Organizations”Journal of Cleaner Production.
2014 “Microfinance- Supporting Micro and Small Enterprises” in Harrison and Estelami (ed) Routledge companion to Financial services Marketing, Routledge.
2013 "Rural Non-Farm Enterprises and the Role of Government Credit Policy", Social & Public Policy Review, 7, 2, pp. 23-422012 (Book) Start up and Survival of Rural Non-farm activities: An essay on the emergence of entrepreneurship. Lambert Academic Publishers
2010 On Bank governance in Developing Countries: The Case of Egypt M. Karim Sorour; Kerry E. Howell; Atul Mishra Journal of Interdisciplinary Economics Forthcoming (Vol. 24. No.1)
2008 “Internationalisation of Indian IT and Software firms” (with Dr. Suma Athreye, Brunel Business School)
2005 Entrepreneurial Motivations in Start-up and Survival of Micro- and Small Enterprises in the Rural Non-Farm Economy Journal of Small Business and Entrepreneurship Vol.18 no.3/July 2005
2005 Enhancing microfinance outreach through market-oriented new service development in Indian regional rural banks International Journal of Bank Marketing Vol.23 no.1/2005
2003 Emergence of entrepreneurship in the rural non-farm economy – Topic of the month in the DfES Web journal www.developing-management.com
Mishra, A.(2001) Coordination failure in rural credit markets, Journal of Microfinance, Vol 3 no. 1
Mishra, A (2002)Emergence of entrepreneurship in the rural non-farm economy www.developing-management.com/tom/topic
Reports & invited lectures
ESG School of Management, Paris. MSc in International Business; Lectures on Corporate Social Responsibility April 3-5 2014Visiting Lecturer, University of Bath School of Management (February 2012 – July 2012) Invited to conduct two courses a. An advanced undergraduate course on Strategy in China and India and b. A postgraduate course on Strategy in Emerging markets.
Adjunct Professor, W.P.Carey School of Business, Arizona State University USA (2003-04) This was under an exchange programme where I taught International Business in the summer schools of 2003 and 2004.University of Reading MSc in Development Finance: 4 Lectures on Microfinance. Every year since 2009. Foundation for Liberal and Management Education (FLAME) 2008 August 2008 two weeks: Lectures in International Business