Atul Mishra

Atul Mishra

Lecturer in Strategic Management (Education)

Plymouth Business School (Faculty of Business)


I am the module leader of the undergraduate modules on International business and Strategy. In addition, I lead the corporate strategy element of an undergraduate module on business analysis.


My basic basic training is in Economics, having done BA (Hons.)Economics from University of Delhi and MA Economics from Jawaharlal Nehru University, New Delhi. My PhD thesis, earned at the University of Reading(2001), Department of Economics, was on "Start-up and survival of rural non-farm activities" which was a work based on primary survey done in villages in rural Bihar (India)

Professional membership

Member, Development Studies Association

Member, International Council for Small Business

Life member, Indian Council of Labour Economics

Teaching interests

Development Finance

International Business,

Corporate Strategy

Corporate Strategy in China and India

Corporate Strategy in Emerging markets

Corporate Social Responsibility and Business Ethics

Economics: Microeconomics, Development Economics

Research interests

Start-up and survival :Rural Non-farm activities

Microfinance and Microenterprise Entrepreneurship

2014 “Microfinance- Supporting Micro and Small Enterprises” in Harrison and Estelami (ed) Routledge companion to Financial services Marketing, Routledge.

2013 "Rural Non-Farm Enterprises and the Role of Government Credit Policy", Social & Public Policy Review, 7, 2, pp. 23-42 2012 (Book) Start up and Survival of Rural Non-farm activities: An essay on the emergence of entrepreneurship. Lambert Academic Publishers

2010 On Bank governance in Developing Countries: The Case of Egypt M. Karim Sorour; Kerry E. Howell; Atul Mishra Journal of Interdisciplinary Economics Forthcoming (Vol. 24. No.1)

2008 “Internationalisation of Indian IT and Software firms” (with Dr. Suma Athreye, Brunel Business School)

2005 Entrepreneurial Motivations in Start-up and Survival of Micro- and Small Enterprises in the Rural Non-Farm Economy Journal of Small Business and Entrepreneurship Vol.18 no.3/July 2005

2005 Enhancing microfinance outreach through market-oriented new service development in Indian regional rural banks International Journal of Bank Marketing Vol.23 no.1/2005

2003 Emergence of entrepreneurship in the rural non-farm economy – Topic of the month in the DfES Web journal

Mishra, A.(2001) Coordination failure in rural credit markets, Journal of Microfinance, Vol 3 no. 1

Mishra, A (2002)Emergence of entrepreneurship in the rural non-farm economy

Reports & invited lectures

ESG School of Management, Paris. MSc in International Business; Lectures on Corporate Social Responsibility April 3-5 2014

Visiting Lecturer, University of Bath School of Management (February 2012 – July 2012) Invited to conduct two courses a. An advanced undergraduate course on Strategy in China and India and b. A postgraduate course on Strategy in Emerging markets.

Adjunct Professor, W.P.Carey School of Business, Arizona State University USA (2003-04) This was under an exchange programme where I taught International Business in the summer schools of 2003 and 2004.

University of Reading MSc in Development Finance: 4 Lectures on Microfinance. Every year since 2009. Foundation for Liberal and Management Education (FLAME) 2008 August 2008 two weeks: Lectures in International Business