Undergraduate course
Planned new course
BSc (Hons)
Marketing with Events Management
Turn your creativity into a career. Learn how to build exciting brands, create unforgettable events and connect with audiences through powerful marketing campaigns.
Our typical offer
112 UCAS points
No.1 UK marketing experience*
At Plymouth you'll work with our experts and real clients, solving practical business problems from the start. Apply your knowledge to make your mark in the industry, graduating with sought-after experience.
Focus on employability
You'll build your career skills throughout the course by working on live client briefs, real-world projects and practical assessments. These experiences will help you apply what you learn, grow your confidence and graduate ready for a career in marketing and events.
Turn ideas into unforgettable experiences
Build your skills from the ground up as you explore marketing, business and events, then specialise in creating and delivering everything from festivals and sporting events to brand experiences, preparing you for a wide range of exciting careers.
About
On this course you'll learn how brands connect with people through consumer behaviour, branding, digital and marketing communications, while also gaining the skills to research, plan, promote, deliver and evaluate successful events. By combining creativity with practical business knowledge, you'll graduate ready to create experiences that make a lasting impact.
This course is for you if...
you're passionate about understanding people, spotting trends and discovering what motivates consumers
you want to develop a standout portfolio that highlights your creativity, marketing expertise and ability to deliver successful events
you aspire to work in dynamic fields such as marketing management, events management, advertising, digital marketing or market research
you're eager to explore local, national and global issues such as sustainability, inclusion, new technologies and how marketing and events can shape people, communities and the economy
Details
Year 1
Discover how people, brands and experiences connect
In your first year, you will build a strong foundation in marketing, consumer behaviour and the business of events. You will explore how brands communicate, how audiences make decisions, and how memorable experiences are designed. From understanding customers to analysing real-world campaigns and events, you will begin to see how marketing and events work together to create impact. By the end of the year, you will be able to understand core marketing principles, recognise what makes an event engaging and effective, and start applying creative and commercial thinking to real audience experiences.
Year 2
Design, promote and evaluate live experiences
In your second year, you will develop the skills to plan and evaluate marketing and event activities in more applied and professional contexts. You will explore areas such as brand communication, service experience, digital marketing, consumer insight and event planning. You will learn how to turn audience understanding into creative campaigns, engaging events and practical marketing recommendations. By the end of the year, you will be able to use research and insight to design stronger customer experiences, develop marketing and event ideas for specific audiences, and evaluate their effectiveness in real-world business contexts.
Optional placement year
Build skills, confidence and connections
You are strongly encouraged to undertake a placement year. Placement opportunities are available in a wide variety of companies, from start-ups to blue chips, across the world. Alternatively, you could start or run your own business.
Final year
Lead strategic marketing and event experiences
In your final year, you will bring together your marketing and events knowledge to think more strategically, creatively and professionally. You will explore contemporary issues in marketing, public relations, social media, event experience and strategic decision-making. You will also have the opportunity to develop an independent research project focused on an area that reflects your own interests and career ambitions. By the end of the course, you will be ready to design, manage and evaluate marketing and event experiences that connect with audiences, support brand objectives and respond to the changing needs of industry.
Working with the Market Research Society
Defence Universities Alliance
Plymouth is a
founding member of the Defence Universities Alliance, a collaboration between the Ministry of Defence, the UK Armed Forces and the higher education sector, helping equip you with specialist, in-demand skills.
Experience
Building industry experience from day one
Work on live briefs, support real event projects and graduate with practical skills, industry insight and an impressive portfolio.
Live client briefs
Employability is a key focus on the degree and one which is emphasised from the first year all the way through to the final year. Our students work on live client assignments from a variety of sectors.
Guest speakers
In addition to working with live clients the course also includes guest speakers from the industry to demonstrate theory in practice and to illuminate the prospects of marketing as a profession.
Placement opportunities
Our optional placement year is an invaluable opportunity to gain experience and to apply theories into practice. Undertaking a placement allows you to gain real-world experience in marketing and pick up a range of skills to kick-start your career.
“We get you in front of industry straight away to start developing your leadership, communication and problem solving skills. And to start you networking with potential employers.”
–
Dr Cat Hine , Lecturer in Leadership and Business Management
The Business Challenge in week three brings all first-year BSc (Hons) Marketing and BSc (Hons) Business Management students together to pitch solutions to real-world business challenges.
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The Business Challenge in week three brings all first-year BSc (Hons) Marketing and BSc (Hons) Business Management students together to pitch solutions to real-world business challenges.
It’s a great event for industry professionals to network with one another.
Ella, BSc (Hons) Marketing
The annual Building Brands conference is one of many opportunities that gives you the opportunity to learn from and connect with marketing professionals from the South West.
A new home to cultivate business leaders
Our Fitzroy Building has been transformed, becoming the new home of the Plymouth Business School, providing students with specialist facilities and social learning spaces.
Among these spaces for business, management, accounting, finance and marketing students, you'll find the Bloomberg Interactive Suite for tracking stock markets and The Cube – support for our student and graduate entrepreneurs, as well as a Maritime Suite and a Language Lab.
Meet your expert teaching staff
Dr Xiazhao Chen
Lecturer in Marketing
Programme Leader
Dr Christopher Agyapong Siaw
Lecturer in Marketing
Dr Shikhar Bhaskar
Lecturer in Marketing
Join the Marketing Society
The Marketing Society is an academic society open to all students at the University of Plymouth, especially those considering a career in the marketing and business sector.
We plan to get involved with local Plymouth businesses to provide volunteer marketing services. We also understand that your time at university is both educational and social, so we aim to host interesting socials and events for all members.
Life in Plymouth
Plymouth's maritime history and coastal location have an undeniable influence on life in the city. The walk from our main campus to the seafront is only about one mile, providing loads of opportunity to relax and unwind during your studies. You don’t need to leave the city to get to the coast!
The overall vibe of the city is perfect. You are by the sea so it is still laid back, but you have all the conveniences of living in a city.
Jenna
Current student
Current student
Being so close to the sea was very appealing as back home I’m never close to a beach. I was also enticed by the fact that Plymouth is a very compact city, it is possible to see and do a lot of stuff by walking. Another benefit of living in Plymouth is how much cheaper it is to live here than London. The price of going out and doing activities is accessible for students, which was something I accounted for whilst choosing a university.
Adam, BSc (Hons) Marketing student
Discover our range of student accommodation options and find out how you can get a guaranteed place in halls
Our large student population, active Students' Union, and abundance of student-led clubs and societies blend to create a busy and vibrant student scene
Careers
Our marketing students have tremendous opportunities to gain the knowledge and skills necessary for employment in a variety of work settings. Our hands-on approach to teaching and learning, and the use of live clients throughout the course will provide you with the topical skills and experience that you can apply to the wide range of career options as graduates.
Our graduates have been employed by companies such as 3M, Apple, the BBC, Harley-Davidson, McLaren, Unilever, Barclaycard, Ben Sherman, British Airways, Hewlett Packard, IBM, Sara Lee, Radox, the National Trust, Wrigley and Microsoft.
*Data is from the Graduate Outcomes Surveys from the latest available data covering the three years of 2020-21, 2021-22 and 2022-23. Graduates were surveyed 15 months after graduating. Data displayed is for UK-domiciled, first degree, full-time graduates who are working, studying or looking for work.
Fees and funding
Tuition fees
Tuition fees for new full-time students starting in
Full-time study
N/A per year
N/A per year
Module fees for repeated or part-time study
N/A per credits
N/A per credits
Tuition fee price changes
The Government has announced that tuition fees from Academic Year 28/29 onwards will be subject to automatic annual inflationary increases, which we believe will be at a similar rate to the recent annual increases to fees, and may continue to be inflation based. The University may increase annual tuition fees in line with the Student Contract and the maximum tuition fee caps set by the Government from time to time.
We understand that clarity around tuition fees is important when planning your studies and we advise you to monitor this page regularly to stay informed of any updates to your tuition fees.
More information about
fees and costs of studying .
Tuition fees for full-time international students starting in 2026-2027 academic year.
Full-time study
N/A per year
N/A per year
Optional placement year completed in the UK
£1,955
Optional placement year completed outside the UK
£1,465
Tuition fee price changes
Our fees are reviewed on an annual basis. Fees and the conditions that apply to them are the most up to date but are still subject to change in exceptional circumstances. More information about
fees and costs of studying .
UK Government announcement on tuition fees
The UK Government has announced that a levy on tuition fee income in the region of 6% of an international student’s tuition fees may be introduced. If implemented, the University reserves the right to increase your tuition fees accordingly. The Government has made it clear that it has not officially decided on its stance and it is possible that the eventual levy amount or arrangements may differ from the initial proposal. Therefore, the University reserves the right to adjust tuition fees in accordance with the Government’s final position on this levy.
We understand that clarity around tuition fees is important when planning your studies. Therefore, please note that the tuition fee shown on this page may change as a result of the introduction of a levy. We advise you to monitor this page regularly to stay informed of any updates to your tuition fees.
Additional costs
This course is delivered by the Faculty of Arts, Humanities and Business. Studying a course in this faculty may incur additional costs relating to placement or equipment requirements.
Fund your studies
As an undergraduate at Plymouth, there are plenty of funding options available, including tuition fee loans, living cost loans, scholarships, bursaries and support funds.
Supporting students with the cost of living
The cost of living in the UK has risen faster than household income, meaning that most people will have less to spend on essential goods and services. This is an ongoing situation that is likely to affect everyone in some way.
The University provides advice and guidance and has a range of services, facilities and offers to help students with rising everyday costs.
Apply
Entry requirements
Our typical offer
112 UCAS points
112 UCAS points
You may be eligible for a contextual offer
A levels
112 points from A level, AS level or Vocational A level.
18 Unit BTEC National Diploma
MMM–DMM in any subject.
BTEC National Diploma modules
If you hold a BTEC qualification it is vital that you provide our Admissions team with details of the exact modules you have studied as part of the BTEC. Without this information we may be unable to process your application quickly and you could experience significant delays in the progress of your application to study with us. Please explicitly state the full list of modules within your qualification at the time of application.
All Access courses
Pass a named Access to HE Diploma in any subject with at least 33 credits at merit/distinction.
T level
Merit in any subject.
International Baccalaureate
26 - 30 overall to include 4 at any subject at Higher Level.
English and Maths accepted within: Higher Level = 4 Standard Level = 5
Extended entry requirements
To be accepted onto a degree course with us, you must have a suitable English language qualification.
Ready to apply?
All applications for undergraduate courses are made through UCAS.com. Please refer to the course facts below when completing your application for this course.
UCAS course code
N5N8
N5N8
Institution code
P60
P60
Duration
3 years
(+ optional placement)
Course type
Full-time
Study location
Plymouth
Plymouth
Entry requirements
We welcome applicants with international qualifications and we accept a range of qualifications from across the globe.
Our typical offer
112 UCAS points
112 UCAS points
English language requirements
To be accepted onto a degree course with us, you must have a suitable English language qualification.
Ready to apply?
As an international student, you can apply for this course through UCAS or an agent in your country.
Need support with your application?
- Personal statement guidance
- student visa support
- travel and arrival information
- and more.
UCAS course code
N5N8
N5N8
Institution code
P60
P60
Duration
3 years
(+ optional placement)
Course type
Full-time
Study location
Plymouth
Plymouth
Visit us at an undergraduate on-campus open day
Open days are the best way to get a feel for studying an undergraduate degree at the University of Plymouth.
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