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Marketing and Strategy (MKT7001)
In this module, you will develop an understanding of the role of marketing and strategy in a range of contemporary organisations, examining the major themes within the marketing arena to enable you to evaluate and recommend appropriate actions to fulfil objectives. The module introduces key concepts and frameworks of strategy which will develop your ability to apply appropriate analytical techniques used in strategic decision-making. You will explore the relationships between marketing and strategy and other business functions, using case studies to provide an integrative perspective on aspects of marketing and strategy within organisations.
Capstone Project (PBS7000)
In this capstone project, you will synthesise and apply learning from the taught element of the programme to a project of your choosing. There is scope for you to undertake a broad range of project types, including consultancy, business analysis, business development or academic study.
Operations and Project Management (STO7006)
This module will focus on the key challenges facing Operations and Project Managers. It will examine key topics such as the management of processes, quality improvement, capacity and demand management, project planning, resource scheduling and risk management, along with communication, organisation and leadership. The module provides insights and practical knowledge through the acquisition and application of tools to enable students to lead successful operations and projects.
Managing People and Finance (HRL7006)
This module will provide an introduction to the complexities of leading, managing and developing people in the workplace. It is one of the core areas in the field of both Human Resource Management and Management, and through an exploration of both relevant theory and practice, it seeks to develop a critical understanding of the complexities and contested nature of leadership and management and the opportunities for leading and developing people, groups and organisations. Additionally, the module aims to provide knowledge and understanding of accounting and finance for managers.
International Finance (ACF7003)
This module will provide you with a wide perspective on international finance and how this relates to foreign exchange markets, derivatives markets and international parity theories. You will also undertake a thorough examination of managing currency risks with modern instruments of hedging.
International Procurement Management (MAR7005)
This module provides an in-depth understanding of the management context and environment relevant to international procurement and performance indicators.
Social Media Theory and Practice (MKT7004)
This module exposes students to key concepts and theories relating to online communities and social networking. The module will provide the academic and conceptual basis for the development of effective social media engagement strategies such as, social media user behaviour, online community and personalisation.
Delivering Change in a Contemporary Workplace (HRL7004)
This module explores change management by considering how trends that affect organisational performance necessitate change and how people management practices can be designed and applied in a systematic, integrated manner to create change. Students will be encouraged to consider the impact that change has on individuals and organisations and develop the collaborative, influencing and communication skills needed to deliver change within an organisational context.
Business Analytics (STO7009)
This module provides insight into business data analytical processes and how they can direct informed decision making in Finance and Business Applications. The module provides students with the ability to make good decisions based on business data. It introduces data sources and methods of analysis that can be applied to solve complex business decisions and guide business strategy.
International Business Strategy for Competitive Advantage (STO7012)
Using case studies, you will focus on some of the strategies that have been most successful in achieving international competitive advantage.
Every postgraduate taught course has a detailed programme specification document describing the programme aims, the programme structure, the teaching and learning methods, the learning outcomes and the rules of assessment.
The following programme specification represents the latest programme structure and may be subject to change:
The modules shown for this course or programme are those being studied by current students, or expected new modules. Modules are subject to change depending on year of entry.
Student | 2023-2024 | 2024-2025 |
---|---|---|
Home | £11,000 | £11,600 |
International | £17,500 | £18,400 |
Part time (Home) | £610 | £640 |
Telephone: +44 (0)1752 585858
Email: admissions@plymouth.ac.uk
International progression routes
Ben Rhodes has spent the past five years as Chief Executive of Devon and Cornwall Business Council working as an advocate regional business building partnerships and driving the organisation forward.
?Accredited by the International Accreditation Council for Business Education (IACBE)
?Committed to social, economic and environmental responsibility
?Supporting the internationally recognised focus on sustainability and social purpose of the University
?Leading business ready graduates onto a successful career and happy life
?Supporting graduates to make informed choices based on current economic and market trends
?Building students resilience and confidence
?Promoting practical skills development