- Room 327, Cookworthy Building, Drake Circus, Plymouth, PL4 8AA
- +44 1752 585656
- rong.huang@plymouth.ac.uk

Profiles
Dr Rong Huang
Interim Head of School
Plymouth Business School (Faculty of Arts, Humanities and Business)
Biography
Biography
- Associate Professor (Senior Lecturer) in Tourism Marketing
- Guest Professor in Tianjin University of Commerce (China)
- Senior Fellow of Higher Education Academy
Qualifications
- 2006 PGCert in Learning and Teaching in Higher Education (University of Plymouth)
- 2005 PhD in Tourism Management(University of Derby)
- 2000 MA in Tourism Management (University of Derby)
- 1999 Advanced Diploma in Public Relations (Hunan Normal University)
- 1999 Advanced Diploma in Accounting (Melbourne Institute of Finance & Management)
Professional membership
- Member of Higher Education Academy
- Member of Institute of Travel & Tourism
- Member of Tourism Management Institute
Roles on external bodies
Guest professor in tourism management, Tianjin University of Commerce (China) from 15th of August, 2006
Visiting Professor in Tourism marketing, Zhejiang Gongshang University (China) in October 2016
Quality Assurance Agency (QAA): Subject reviewer for Quality and Standards Reviewer, International Quality Review, International Programme Accreditations (IPA)
International reviewer for Malta Further and Higher Education Authority since 2018
International Expert for
- Estonian Higher Education Quality Agency (EKKA) in Estonia to review five Personal Services study programme in November 2014 and 2022
- The Centre for Quality Assessment in Higher Education in Lithuania to review four Business and Management field study programmes in May 2013
External Examiner for
- Tourism programmes in University of Hertfordshire (2016 - 2020)
- Overseas programmes in Hong Kong and Changsha for University of Wales (2013 – 2016)
- Overseas programmes (in Beijing, Suzhou and Nanning) for Staffordshire University (2010 - 2015)
External advisor for
- A validation of BSc in International Hospitality Management in Cavendish College (London) by University of Wales on 16th December 2010
- Undergraduate Airline, Tourism and Hospitality Period Field Review held by University of West London on 31st May 2010.
- Postgraduate Airline, Tourism and Hospitality Field Review held by Thames Valley University on 25th February 2010
- MSc validation for eight programmes at University of Central Lancashire on 11th June 2008
An Associate for Quality Assuarance Agency Enterprises (QAAE) in the UK since 2012.
Teaching
Teaching
Teaching interests
Undergraduate level:
- Introduction to tourism
- Tourism marketing
- Film, Literary and Heritage Tourism
- Honours project
Postgraduate level:
- Experience design and digital marketing
- Tourism Destination Planning and Management
- Capstone Project
Staff serving as external examiners
2016 - 2019
BA Tourism Management, BA International Tourism Management, BA Event Management, BA Event Management & Marketing, BA Event Management & Tourism
2013 - 2016
BA Tourism Management and BA Leisure Management run by HKMA in Hong Kong for University of Wales
2014 - 2015
BA (Hons) International Hospitality and Tourism Management, BA (Ord)/(Hons) in International Events and Conventions Management, BA (Ord)/(Hons) in International Food and Beverage Management, and MA International Hospitality and Tourism leadership run by City Unity College in Athens for University of Wales
2013 - 2014
FdA Hospitality Management run by Central South University of Forestry and Technology in Changsha for University of Wales
2011 - 2014
Undergraduate Business Awards by GIST (Global Institute of Software Technology) in Suzhou for Staffordshire University
2010 - 2014
BA Business Management and BA Business and Entrepreneurship run by STMC in Shanghai for Staffordshire University
Research
Research
Research interests
international student travel, tourism education, tourism marketing, food tourism, tea tourism, new academics, internationalisation
Research degrees awarded to supervised students
- Tian, X. R (2014) "An Investigation of current system of destination management organisations: the case of China"
- Wight, C. A (2014) "Tracking the discourses of occupation and genocide in Lithuanian Museums and Sites of Memory"
- Chen, Q (2016) "An investigation of the role of food tourism in promoting Chinese regions"
- Zhang, J. H. (2020) Job motivation and Job satisfaction at International Hotel Chains in China
- Xu, T. (2020) Decision-making process of Chinese senior travellers
- Chen, X. Z Location strategies of multinational hotel groups in China (Director of Studies)
- Dinc, Lokman Understanding the dynamics of the trend of dining organically in British restaurants (Director of Studies)
- Yang, Xiaoshan Tourist Perceived Destination Innovativeness: a case of Hunan (China) (2nd Supervisor)
- Lei, Yu Senior Travel in Guizhou (China) (Director of Studies)
- Hammad, Ahmed Investigating the impact of charismatic leadership on employee innovative behaviour in SMEs Travel Agents in Egypt: The mediating role of employee creative voice. (Director of Studies)
- Mohamadia Alnasan Business Performance of Commercial Art Gallery in Syria (Director of Studies)
- Udanee Thembiliyagoda Digital marketing adoption model of SMEs travel Agents in Sri Lanka (Director of Studies)#
- Xiaochuan Lu Developing a wedding tourism in the UK (Director of Studies)
Grants & contracts
- A project entitled 'Research into application of social media in marketing by Beijing's retailers', by Beijing Social Science Research Grant (PI: Dr. Xiaoran Tian, other members: Wangan Liu, Chongyi Guo, Jun Feng, Rong Huang, Wei Zhao), Sep. 16 to Dec. 18, RMB80,000 (£9200), Funding no: 16JDYJB006
- A project entitled 'Engaging international students in employability activities: an innovative approach', by Pedagogical Research Institute and Observatory (PedRIO), (other members: Rebecca Turner, Caroline Langmead, Shirley Walker), Mar. 16 to July 17, £4516.00
- A project entitled 'Easing the transition: developing Peer Assisted Learning Scheme (PALS) for New and Potential masters students', by Plymouth University (other member: Elizabeth Stonhouse), Jan. 14 to Jul 15, £17034
- A project entitled 'Development of Chinese wind farm tourism resources- a case study of wind farm in Tianjin Binhai New District' by Ministry of Education in China (other members: Danqing Liu, Randall Upchurch, Qunchao Ran, Zhineng He, Wenbin Shang), Sep. 13-Dec.15,
- A project entitled ' International students' perspective on employability: a missing voice' by Pedagogical Research Institute and Observatory (PedRIO), Mar. 12 - Jul. 13, £9134.28
- A project entitled ' the assessment of feedback: a learning development process' by Plymouth University Teaching Fellowship Scheme 2012 (lead researcher: Dr. Natalie Semley), £4753
- A project entitled 'Becoming an University Lecturer in the UK: Negotiating knowledge, experience and learning' was awarded by Pedagogical Research Institute and Observatory (PedRio), Apr. 11 - Jul. 12; £11,567 (other group members: Dr. Rebecca Turner, Dr. Nick Pratt and Pollyanna Magne
- A project entitled 'Easing transition for international students from FE to HE' was awarded by CETL (HELP), Aug. 08 - Nov. 09; £5150
- A project entitled 'Decoding critical thinking for Chinese and Indian international students studying in tourism or hospitality subjects' was awarded by Higher Education Academy (Hospitality, Leisure, Sports and Tourism) subject centre in Jan. - Dec. 08; £1250
- A project entitled 'Easing the transition: Peer mentor support to international direct entry students' was awarded by Prime Minister's Initiative Pilot Projects Award Scheme , Sep. 07 - May 08, £3950.
- A research project entitled 'Mapping non-UK domiciled students' experience' by University of Plymouth Teaching Fellowship Scheme 2006 (other group members: Graham Busby, Steve Butts, Rachael Carkett) Sep. 06 - Sep. 07, £5000
Publications
Publications
Key publications
Key publications are highlighted
JournalsPersonal
Personal
Other academic activities
Referee for articles submitted to
Journal of Hospitality, Leisure, Sport and Tourism Education
Frontiers of Education in China
Journal of China Tourism Research,
International Journal of Tourism Research,
Canadian Journal of Higher Education
Canadian Social Science
Journal of Tourism Challenges and Trends
European Journal of Tourism, Hospitality and Recreation
Asian Women
Anatolia