Dr Rong Huang
Profiles

Dr Rong Huang

Associate Professor (Senior Lecturer) in Tourism Marketing

Plymouth School of Tourism & Hospitality (Faculty of Business)

Role

Associate Professor (Senior Lecturer) in Tourism Marketing
Programme Manager of MSc in Tourism and Hospitality Management
Guest Professor in Tianjin University of Commerce (China)
Senior Fellow of Higher Education Academy

Qualifications

2006 PGCert in Learning and Teaching in Higher Education (University of Plymouth)

2005 PhD in Tourism Management(University of Derby)

2000 MA in Tourism Management (University of Derby)

1999 Advanced Diploma in Public Relations (Hunan Normal University)

1999 Advanced Diploma in Accounting (Melbourne Institute of Finance & Management)

Professional membership

Member of Higher Education Academy
Member of Association for Tourism in Higher Education (ATHE)
Member of Tourism Society

Roles on external bodies

Guest professor in tourism management, Tianjin University of Commerce (China) from 15th of August, 2006 

Visiting Professor in Tourism marketing, Zhejiang Gongshang University (China) in October 2016

International Expert for

  • Estonian Higher Education Quality Agency (EKKA) in Estonia to review five Personal Services study programme in November 2014 (Prof HE Hotel Management, Prof HE Tour Operation, Prof HE Catering Management in Estonian School of Hotel and Tourism Management, Prof HE Tourism and Catering Management in Kuressaare College of Tallinn University of Technology, Prof HE, Tourism and Hotel Management in Pärnu College of University of Tartu
  • The Centre for Quality Assessment in Higher Education in Lithuania to review four Business and Management field study programmes in May 2013 (MSc in Management of Organisations and also International EMBA in Vytautas Magnus University, Professional BA in Business Management and also Event Business Management in Northern Lithuanian College)

External Examiner for

  • Tourism programmes in University of Hertfordshire (2016 - present)
  • Overseas programmes in Hong Kong and Changsha for University of Wales (2013 – 2016)
  • Overseas programmes (in Beijing, Suzhou and Nanning) for Staffordshire University (2010 - 2015)

External advisor for

  • A validation of BSc in International Hospitality Management in Cavendish College (London) by University of Wales on 16th Dec. 2010
  • Undergraduate Airline, Tourism and Hospitality Period Field Review held by University of West London on 31st May 2010.
  • Postgraduate Airline, Tourism and Hospitality Field Review held by Thames Valley University on 25th Feb. 2010
  • Msc validation for eight programmes at University of Central Lancashire on 11th June 2008

An Associate for Quality Assuarance Agency Enterprises (QAAE) in the UK since 2012

 

Teaching interests

Undergraduate level:
 Introduction to tourism
Tourism marketing
Film, Literary and Heritage Tourism

Honours project

Postgraduate level:
Tourism and Hospitality Marketing
Tourism Destination Planning and Management
Tourism and Hospitality Dissertation 

Staff serving as external examiners

2016 - present
BA Tourism Management, BA International Tourism Management, BA Event Management, BA Event Management & Marketing, BA Event Management & Tourism

2013 - 2016
BA Tourism Management and BA Leisure Management run by HKMA in Hong Kong for University of Wales

2014 - 2015 
BA (Hons) International Hospitality and Tourism Management, BA (Ord)/(Hons) in International Events and Conventions Management, BA (Ord)/(Hons) in International Food and Beverage Management, and  MA International Hospitality and Tourism leadership run by City Unity College in Athens for University of Wales

2013 - 2014
FdA Hospitality Management run by Central South University of Forestry and Technology in Changsha for University of Wales

2011 - 2014
Undergraduate Business Awards by GIST (Global Institute of Software Technology) in Suzhou for Staffordshire University

2010 - 2014 
BA Business Management and BA Business and Entrepreneurship run by STMC in Shanghai for Staffordshire University 

Research interests

international student travel, tourism education, tourism marketing, MICE industry , tea tourism, new academics, internationalisation 

Research degrees awarded to supervised students

Chen, Q (2016) "An investigation of the role of food tourism in promoting Chinese regions"


Tian, X. R (2014) "An Investigation of current system of destination management organisations: the case of China"

Wight, C. A (2014) "Tracking the discourses of occupation and genocide in Lithuanian Museums and Sites of Memory"

Grants & contracts

  1. A project entitled 'Engaging international students in employability activities: an innovative approach', by Pedagogical Research Institute and Observatory (PedRIO), (other members: Rebecca Turner, Caroline Langmead, Shirley Walker), Mar. 16 to July 17, £4516.00
  2. A project entitled 'Easing the transition: developing Peer Assisted Learning Scheme (PALS) for New and Potential masters students', by Plymouth University (other member: Elizabeth Stonhouse), Jan. 14 to Jul 15, £17034 
  3. A project entitled 'Development of Chinese wind farm tourism resources- a case study of wind farm in Tianjin Binhai New District' by Ministry of Education in China (other members: Danqing Liu, Randall Upchurch, Qunchao Ran, Zhineng He, Wenbin Shang), Sep. 13-Dec.15, 
  4. A project entitled ' International students' perspective on employability: a missing voice' by Pedagogical Research Institute and Observatory (PedRIO), Mar. 12 - Jul. 13, £9134.28
  5. A project entitled ' the assessment of feedback: a learning development process' by Plymouth University Teaching Fellowship Scheme 2012 (lead researcher: Dr. Natalie Semley), £4753
  6. A project entitled 'Becoming an University Lecturer in the UK: Negotiating knowledge, experience and learning' was awarded by Pedagogical Research Institute and Observatory (PedRio), Apr. 11 - Jul. 12; £11,567 (other group members: Dr. Rebecca Turner, Dr. Nick Pratt and Pollyanna Magne
  7. A project entitled 'Easing transition for international students from FE to HE' was awarded by CETL (HELP), Aug. 08 - Nov. 09; £5150
  8. A project entitled 'Decoding critical thinking for Chinese and Indian international students studying in tourism or hospitality subjects' was awarded by Higher Education Academy (Hospitality, Leisure, Sports and Tourism) subject centre in Jan. - Dec. 08; £1250
  9. A project entitled 'Easing the transition: Peer mentor support to international direct entry students'  was awarded by Prime Minister's  Initiative Pilot Projects Award Scheme  , Sep. 07 - May 08, £3950.
  10. A research project entitled 'Mapping non-UK domiciled students' experience' by University of Plymouth Teaching Fellowship Scheme 2006 (other group members: Graham Busby, Steve Butts, Rachael Carkett) Sep. 06 - Sep. 07, £5000

    Research groups

    • Service & Enterprise Research Centre (SERC)

    REFEREED PAPERS 

    Zheng, Y., Huang, R and Chen, Q (under review) Coastal tourism consumption: the university student experience of sustainability, Ocean and Coastal Management

    Chen, Q and Huang, R (under review) Understanding the Role of Food in Sustaining Chinese Destinations, Current Issues in Tourism

    Chen, Q and Huang, R (under review) Local food in China: a viable destination attraction. British Journal of Food

    Huang, R and Turner, R (under review) "International experience, universities support and graduate employability: perceptions of Chinese international students studying in UK universities", Journal of Education & Work

    Liu, H and Huang, R (under review) Chinese students' perspective and strategies on employability: a case of university students in Hainan, Journal of Hospitality, Leisure, Sport & Tourism Education

    Semley, N., Huang, R. and Dalton, J (2016) Feedback for Learning Development: Tourism students' perspective, Journal of Hospitality, Leisure, Sport & Tourism Education, 19, pp.41-53

    Turner, R., Huang, R., Poverjuc, O and Wyness, L ((2016): What role do teaching mentors play in supporting new university lecturers to develop their teaching practices? Professional Development in Education, 22, 1-19, DOI:10.1080/19415257.2015.1065898

    Chen, Q and Huang, R (2016),Understanding the importance of food tourism to Chongqing, China, Journal of Vacation Marketing, 22(1), 42-54, DOI: 10.1177/1356766715589427

    Huang, R., Turner, R.&  Chen,Q.  (2014) Chinese international students’ perspective and strategies in preparing for their future employability, Journal of Vocational Education and Training. 66(2) 175-193

    Huang, R (2013) International experience and graduate employability: Perceptions of Chinese international students in the UK, Journal of Hospitality, Leisure, Sport & Tourism Education, 13, 87-96

    Huang, R., Tian, X. R (2013) An Investigation of Travel Behaviour of Chinese International Students in the UK, Journal of China Tourism Research, 9(3), 277-291

    Busby, G., Huang, R & Jarman, R (2013) The Stein Effect: an alternative film-induced tourism perspective, International Journal of Tourism Research, 15(6), 570-582  

    Busby, G. & Huang, R. (2012) Integration, intermediation and tourism higher education: conceptual understanding in the curriculum, Tourism Management, 33 (1):108-115. 

    Tian, X., Huang, R. & Busby, G. (2011) An investigation into Destination Management Organisations in China – with particular reference to the Beijing Tourism Administration, Acta Turistica, 23 (2) 111-144

    Huang, R (2009) Book review: Ball, S., Horner, S and Nield K. Contemporary Hospitality & Tourism: Management issues in China and India, Journal of Tourism Consumption and Practice, 1(1) 88-93

    Liu, D. Q and Huang, R (2009) 'On enhancing quality of modern service industry by cultural power', Journal of Tianjing University of Commerce, 29(5), 56-60 (in Chinese)

    Huang, R (2009) ‘The role of food in promoting Chinese regions on the web’, International Journal of Tourism Policy, 2(4), pp. 289-305 DOI: 10.1504/IJTP.2009.028715

    Huang, R; Busby, G and Bosdou, C (2009) 'The first Plymouth: pictorial element and destination image', International Journal of Tourism Policy, 2(4), 246-261, DOI: 10.1504/IJTP.2009.028713 

    Huang, R (2008) 'Mapping Educational Tourists' Experience in the UK', Third World Quarterly, 29(5),1003-1020, DOI: 10.1080/01436590802106247

    Huang, R (2007) 'An investigation of tour guides’ intercultural competence in Britain', Acta Turistica, 19(2)

    Huang, R and Busby, G (2007) “Activist, Pragmatist, Reflector or Theorist? In search of postgraduate learning styles in tourism and hospitality education”, Journal of Hospitality, Leisure, Sport & Tourism Education, 6(2), 92-99

    Huang, R (2007) "A Challenging But Worthwhile Learning Experience!' - Asian International Students' Perspective of Undertaking a Dissertation in the UK”, Journal of Hospitality, Leisure, Sport & Tourism Education, 6(1), pp29-38

    Huang, R (2007) 'Chinese students; experiences when travelling in the UK', Chinese Student, 7(6), 2-4

    Huang, R (2006) 'Some suggestions for Chinese students studying in the UK', Chinese Student, 7(5), 2-4

    Huang, R (2006) ‘Linking tea and tourism: the case of Hunan province (China)’, Journal of China Tourism Research, 4(2), 579-593

    Huang, R (2006) 'Dissertation: Asian students' perspective', LINK16

    Huang, R and Wang, W.J (2006) 'Tourism Education in China', LINK16

    Huang, R (2006) 'A study of gender differences- the travel behaviour of Chinese international students studying in the UK', TOURISM, 54(1), 63-69

    Liu, D and Huang, R (2006) 'A study on the cultural consequence of cross-cultural tourism and its solutions', Journal of Changsha University of Science & Technology, 26(1), 93-96 (in Chinese)

    Huang, R (2005) 'Chinese international students' perceptions of the Problem-based Learning (PBL) experience', Journal of Hospitality, Leisure, Sport & Tourism Education, 4(2), 36-43 

    BOOK CHAPTERS

    Huang, R (2015) Exploring the myths of critical thinking to Chinese master’s students in the UK during the induction, in Kneal, P and Brown, S. (eds.)  Masters level teaching, learning and assessment book, Palgrave

    Huang, R (2014) Engaging the industry in tourism and hospitality education: an understanding of the students’ perspective, in Airay et al. (2014) Routledge Handbook of Tourism and Hospitality Education, pp408-421

    Huang, R and Liu, D. Q (2009) 'Brochures, World Heritage Sites in China and Responsible Tourism: the tourism services perspective', in Ryan, C and Gu, H. M (eds.) Tourism in China: Destination, Cultures and Communities, New York: Routledge, pp213-224

    Huang, R (2008) 'Critical thinking: discussion between Chinese international students and their lecturers', in Atfield, R and Kemp, P (eds.) Enhancing the International Learning Experience in Business and Management, Hospitality, Leisure, Sport,Tourism, Oxford: High Education Academy, pp.133-142

    Huang, R (2008) ‘Are Chinese international students tourists in the UK', in Cochrane, J (ed.) Asian Tourism: Growth and Change, Elsevier (Advances in Tourism Research Series), pp135-144

    Huang, R and Hall, D (2007) ‘The new tea appreciation festival’, in Jolliff, L (ed.) Tea Tourism: Global trends and developments, Channel View Publications (Tourism and Cultural Change Series)

    Huang, R (2004) ‘Provincial government roles in Chinese tourism development: the case of Hunan’, in Hall, D (ed.) Tourism and Transition: governance, transformation and development, CAB International, Wallingford

    CONFERENCE PAPERS:  

    Huang, R and Turner, R (2017) Engaging international students to develop their employability: do social media represent an untapped resource?, Paper presented at PedRIO Employability conference, Plymouth, 19 January

    Turner, R and Huang, R (2017) Do Mainland Chinese students recognised the value of international study to their future employability? Paper presented at PedRIO Employability conference, Plymouth, 19 January

    Huang, R and Turner, R (2016) Chinese international students' perceptions on employability: a qualitative study. Paper presented at the Society for Research in Higher Education (SRHE) Annual Conference, Celtic Manor, Newport, Wales, 7-9 December

    Huang, Stenhouse and Li, J. H (2015) ‘Peer-Assisted Learning (PAL) for Master’s students: a good solution?’ International Conference of Teaching, Education and Learning, Singapore, 14th and 15th June 2015

    Huang, Stenhouse and Li, J. H (2015) ‘Peer-Assisted Learning (PAL) for Master’s students: student mentors’ experience’, VC’s Teaching and Learning Conference, 27th June 2015

    Semley, N. and Huang, R (2014) The assessment of feedback: a learning development process. Paper presented at Vice-Chancellor’s Teaching & Learning Conference, Plymouth University, 27th June, 2014

    Turner, R., Huang, R and Chen, Q (2014) International education and graduate employability: views from the Mainland China students who are studying in the UK, a paper presented at Ninth International Conference on Interdisciplinary Sciences, Vancouver, 11-13 June, 2014

    Turner, R., Huang, R and Chen, Q (2013) Internationalisation and globalisation: study abroad and the employability of Chinese international students in the UK. Paper presented at Internationalisation and student experience conference, Plymouth University, 18th December 2013

    Huang, R., Turner, R. & Chen,Q. (2013). Chinese international students and employability: their perceptions and initiatives. Paper presented at the PedRio Conference, Plymouth University, 17th April 2013.

    Huang, R., Turner, R. and Chen, Q. (2012)  Study abroad and the employability of Chinese international students in the UK, paper presented at Association for Tourism in Higher Education (ATHE) annual conference, Cambridge.

    Turner, R., Huang, R. , Poverjuc, O. and  Magne, P.  (2012) Becoming a university lecturer in the UK: negotiating knowledge, experience and learning. PedRIO Conference, Plymouth.

    Turner, R., Huang, R. and Poverjuc, O.  (2012) “I made a lot of assumptions…” Becoming a university lecturer in the UK: negotiating knowledge, experience and learning. ICED 2012 International Consortium for Educational Development, Bangkok, Thailand.

    Turner, R., Huang, R. and Poverjuc, O. (2012) Challenging Times: An Exploration of the Diverse Experiences  of Lecturers Learning to Teach in UK Higher Education. ECER 2012, Cádiz.

    Turner, R., Huang, R. and Poverjuc, O.  (2012) Strangers in a lost land: new lecturers’ experiences of the first  year of teaching in a UK university. SRHE annual conference research conference 2012, Newport,

    Huang, R (2011) 'International experience and graduate employability: perceptions of Chinese international students in the UK', paper presented in Association for Tourism in Higher Education (ATHE) annual conference, Oxford, 8-9, December 2011

    Huang, R (2011) 'An investigation of travel behaviour of Chinese international students in the UK', paper presented in Seventh Annual China Tourism Forum, Haikou, China, 23-25, October 2011

    Huang, R (2011) 'An investigation of Chinese international students' perception of UK as a Travel destination', paper presented in Educational Travel - Expanding Horizons conference, Tallinn, Estonia, 19-21 August, 2011 

    Huang, R (2010) 'Facilitating Educational Tourists' Experience', paper presented in ATLAS annual conference 2010 Mass tourism vs. niche tourism, Limassol, Cyprus, 3-5 November, 2010

    Tian, X; Huang, R and Busby, G (2010) 'An investigation of young educational tourists in Hohhot (China)', paper presented in ATLAS annual conference 2010 Mass tourism vs. niche tourism, Limassol, Cyprus, 3-5 November, 2010

    Tian, X; Huang, R and Busby, G (2010) 'An investigation of destination management organisation in China - with particular reference to Beijing Tourism Administration', paper presented in 5th International Conference 'An Enterprise Odyssey: from crisis to prosperity - challenges for government and business', Opatija, Croatia, 26-29 May 2010

    Huang, R (2009) 'Supporting international students', paper presented in SRHE annual conference, Newport, 8-10 December 2009

    Huang, R (2008) 'An investigation of career intention of international students studying in Tourism & Hospitality', paper presented in ATHE annual conference, Canterbury, 3-5 December, 2008

    Huang, R (2008) 'The role of food in promoting Chinese regions on the web’, paper presented in the 4th World Conference for Graduate Research in Tourism, Hospitality and Leisure, Antalya, 22-27 April, 2008

    Huang, R (2007) 'Does their cultural background really matter on service evaluation: an in-depth investigation on travel service evaluation by the Chinese international students in the UK', paper presented in

    The 5th APac-CHRIE and the 13th Asia Pacific Tourism Association Joint Conference, Beijing, 24-27 May, 2007

    Huang, R (2007) 'Critical thinking: discussion from Chinese postgraduate international students and their lecturers', paper presented at the 39th Annual Conference for New England Educational Research Organisation (NEERO), Portsmouth (USA), 25-27 April, 2007

    Huang, R and Liu, D. Q (2006) 'World Heritage Sites in China and Responsibel Tourism: the tourism service companies' perspective' , paper accepted by Tourism and the New Asia conference, Peking University, China, 9-12 September, 2006

    Liu, D, Q and Huang, R (2006) 'Tianjin Tourism Development: a methodological comparison', paper presented by Tourism in Asia conference, Leeds Metropolitan University, Leeds, 9-12 June 2006

    Huang, R (2006) 'The influence of culture on the travel behaviour of Chinese international students in the UK', paper presented by Tourism in Asia conference, Leeds Metropolitan University, Leeds, 9-12 June 2006

    Huang, R (2005) 'Linking tea and tourism: the case of Hunan province (China)', Conference proceedings for Second Polyu China Tourism Forum and Third China Tourism Academy Annual Conference, co-organised by Hong Kong Polytechnic University and Sun Yat-Sen University, Guangzhou, Dec. 16-17

    Huang, R (2005) ‘A study of gender difference: the travel behaviour of Chinese international Students in the UK’, A paper presented in International Conference on Critical Tourism Studies, Croatia, Jun. 05

    Huang, R (2004) ‘Chinese International Students’ Perception of Problem-based Learning (PBL) Experience in the UK’, a paper presented on the ATLAS Business Tourism Education, in Barcelona, on 29 Nov. – 2 Dec. 04

    Huang, R (2004) ‘Toward a understanding the role of international students as tourists’, paper presented in Tourism: the State of Art II, Glasgow, June 2004

    Huang, R (2004) ‘Conventions and Exhibitions Industry in Shanghai’, paper presented on the Second Asia-pacific CHRIE Conference & the Sixth Biennial Conference on Tourism in Asia, Phuket, May 2004

    Huang, R (2003) ‘Understanding Chinese International Students’ Preferences on Tourist Photographic Images’, paper presented at the Tourism & Photography international Conference, Sheffield, July

    Huang, R (2003) ‘Conventions and Meetings Sector in Shanghai, paper presented at Convention & Expro 2003, Hong Kong, August

    Huang, R (2002) ‘Hunan provincial government roles in Hunan Tourism Development’, paper presented at the International Tourism Research 2002, Cardiff, September

    Huang, R (2001) ‘Chinese international students’ experience’, paper presented at the 2nd China International Education Conference and Exhibition, Beijing, October

     

    Reports & invited lectures

    An invited speaker for 40th UK Council for International Student Affairs (UKCISA) annual conference in Lancaster, 9th -11th July 2008

    Other academic activities

    Referee for articles submitted to 
    Journal of Hospitality, Leisure, Sport and Tourism Education
    Frontiers of Education in China
    Journal of China Tourism Research,
    International Journal of Tourism Research,
    Canadian Journal of Higher Education
    Canadian Social Science
    Journal of Tourism Challenges and Trends
    European Journal of Tourism, Hospitality and Recreation
    Asian Women
    Anatolia