Generating Older Active Lives Digitally (GOALD)

Funded by: UK Research and Innovation (via Economic and Social Research Council) Healthy Ageing Social, Behavioural and Design Research Programme

Academic Lead: Ray Jones, Professor of Health Informatics and Co-Director of the eHealth Productivity and Innovation in Cornwall project

University of Plymouth collaborators: Professor Sheena Asthana, Dr Arunangsu Chatterjee, Dr Swen Gaudl, Dr Tanja Križaj, Dr Alejandro Veliz Reyes, Dr Alison Warren, Professor Katharine Willis 

External research collaborators: Professor Catherine Hennessy (Principal Investigator), Dr Peter Coffee, Dr Alison Dawson, Professor Richard Haynes, Dr Greg Mannion, Dr Gemma Ryde, Dr Karen Watchman, Professor Anna Whittaker

Local partners: iSight Cornwall, Hearing Loss Cornwall, Breathers, Cornwall Rural Community CharityDevon and Cornwall South Asian Society, Nudge

Scottish and national partners: Active Stirling, Sports Heritage ScotlandUKActive, Sporting Heritage, Generations Working Together 

Supporting healthy ageing

Technology can offer solutions to maintain health and improve our quality of life. Participating in activities such as online games, virtual social gatherings and using assistive technologies allows us to stay connected to our communities and create meaningful experiences which positively impact our health and wellbeing, but how can we ensure these activities are accessible to older people?

Age, economic disadvantage and functional limitations have been identified as key barriers to accessing technologies, however further understanding is needed to address 'digital divides' – inequalities in access to digital connectivity.

In addition, implications of the COVID-19 pandemic mean the role of technology is now pivotal in the ability to deliver programmes for older people in a socially distanced world.

Bridging the digital divide

The GOALD (Generating Older Active Lives Digitally) project will examine how to design and deliver digital resources to provide and engage older people in structured activity programmes and improve health and wellbeing.

The University’s Centre for Health Technology will partner with six charity and community groups in the South West (Breathers, iSight Cornwall, Hearing Loss Cornwall, Cornwall Rural Community Charity, Devon and Cornwall South Asian Society, and Nudge), working with older people and younger participants living in the community, as well as residents from eight care homes in Cornwall. Over the course of the project, the multidisciplinary research team will work with the different groups to explore use and design of digital resources and assistive technologies. The project will include:

  • user testing technologies – participants will feedback on their experiences of using VR equipment, gaming and fitness wearables
  • social VR walking – care home residents virtually walking with younger participants
  • VR environments – creating location-based experiences
  • sports and activity focused reminiscence.

<p>Elderly man using VR headset - getty</p>
<p>Elderly woman wearing smartwatch</p>

The future of digital design

GOALD provides the opportunity for intergenerational participants to provide feedback on technologies helping to shape aspects of future digital design. By partnering with charity and community groups the project seeks to record the experiences of a diverse range of people. These findings will be shared with South West based business partners – small to medium-sized enterprises – to develop new technologies, product ideas and test design concepts.

The programme aims to contribute to the challenge mission of ensuring people can enjoy at least five extra healthy, independent, years of life by 2035, while narrowing the gap between the richest and poorest by enhancing our understanding of the aspirations, preferences and needs of the ageing population.

EPIC foundations

Working with the EPIC project (eHealth Productivity and Innovation in Cornwall and the Isles of Scilly), led by the University of Plymouth’s Centre for Health Technology, GOALD continues the University’s work to support businesses in developing technology to address the challenges faced by communities and providers in coastal and rural settings.

Initially funded in 2017 by a grant of £2.7 million from the European Regional Development Fund (ERDF) and the South West Academic Health Science Network (AHSN), EPIC was awarded a further £4m in 2020 to extend the project until 2023.

EPIC centralises the valuable input from a variety of stakeholders across the eHealth ecosystem in Cornwall and the Isles of Scilly to strengthen the innovation network and help to bolster sustainability, as well as providing sector-specific hands-on business support for local businesses to develop new eHealth products and services that will not only create new jobs and support the local economy, but create truly useful innovations which could improve quality of life and boost wellbeing for many.

GOALD, 'Connectivity and Digital Design for Promoting Health and Well-being Across Generations, Places and Spaces’ will begin in March 2021 and run for three years. 

Professor Ray Jones

Professor Ray Jones is Professor of Health Informatics and Co-Director of the Centre for Health Technology at the University of Plymouth. 

He leads the eHealth and Productivity in Cornwall and the Isles of Scilly (EPIC) project (funded by the European Regional Development Fund), which works to create a sustainable eHealth sector in the region, supporting regional businesses and addressing the challenges faced by ageing communities in coastal and rural settings.

Find out more about Professor Ray Jones


Centre for Health Technology

Bringing together digital health and health technology expertise from across the University to drive the development, evaluation and implementation of innovative technologies, products, services and approaches to transform health and social care.

Find out more about the Centre for Health Technology