Evidence Plastic CIC was founded by Rob Martindale, a keen surfer who had witnessed the impact that plastics pollution was having on the beaches of Cornwall and was alarmed by the media reports on the worldwide effect on our seas.
Rob Martindale explains:
“Every day more than 8 million pieces of plastic find their way into our oceans. Most of this waste ends up on beaches around the world, whilst the remainder is taken out into the deep ocean. The incoming tide washes waste to the beach, then the retreating tide can pull it back into the sea. That means that twice a day we are potentially missing the opportunity to recover plastic waste from the tide line.”
The Tidal Revival app
With a background in product development and design engineering, Rob decided to take action. Innovative thinking led to the creation of the Tidal Revival app which was launched in 2018. The app is designed to encourage more people to pick up plastic the next time they visit their local beach. But it also fulfils another crucial role – giving people the ability to record details on the plastic waste they have collected which can then be used to create a valuable database to measure and monitor the scale of the problem. Rob says:
“Tidal Revival works by asking app users to record how much plastic they have picked up from a beach, detail the type of plastic found, and also upload an image of it to the app. They are also expected to dispose of the plastic they find responsibly. A built-in GPS is used to verify the location. The app users who participate can earn reward points which they can use to get discounts at local outlets such as cafes, shops and restaurants. We currently have more than 20 local businesses signed up as sponsors.
“Our technology has worldwide potential and, in fact, is already being used at locations in the USA, Germany and the Balearic Islands.”
The company needed help with developing and improving the app and at this point they engaged with the Marine-i project who helped with business assistance, signposting to funding and, crucially, introduced them to the specialists in this area at University of Plymouth.