Customer Relationship Marketing (CITY1131)
This module introduces students to the basic principles of marketing and their application in a hospitality, events and tourism context. marketing is at the heart of every organisation’s activities. It is also of growing importance in the non-commercial, public and voluntary sectors. The customer’s needs and expectations will also be introduced along with the tools and techniques used in the modern marketing industry.
International Tourism & Sustainability (CITY1132)
This module explores the organisation, structure and interdependency of the travel and tourism industry, with a focus on the environmental, political, social and cultural impacts that this has internationally. It will examine case studies and discuss the economic and moral impact tourists have in a given area and highlight their sustainability problems and initiatives.
Alternative Tourism (CITY1137)
This module provides the opportunity for students to investigate the increasingly wide range of tourism activity outside the more conventional, mainstream provision of mass packaged tourism. The definition of alternative tourism is an all-encompassing term covering such specialist areas as ecotourism, ethno-tourism and many forms of adventure tourism, in contrast to mainstream mass tourism.
Spa & Resort Management (CITY1139)
This module introduces the topic of spa and resort management and its impact on the hospitality and tourism industry. It examines the wellbeing sector and of contemporary spa and resort management. It informs the students of the growth of the sector and addresses the business opportunities this provides
Fees, costs and funding
How to apply
For further information and to apply for this course, please contact the college's admissions team directly using the contact details below.
Completing this course enables you to progress onto these related courses and programmes with the University of Plymouth at level 5 or level 6, as specifically defined by this programme’s progression agreement.
For further information, including the progression from foundation degree form, please visit https://www.plymouth.ac.uk/business-partners/partnerships/academic-partnerships/study-guide/progression-to-honours-degree
Our partnership with City College Plymouth
Please contact City College Plymouth to apply for this course:
City College Plymouth
Partner college open days
This course is run at one of our partner colleges. Open days are held at the college and more details of these can be found on the college website. You'll find contact details below, on this page.
University of Plymouth open days
You are also very welcome to attend a University of Plymouth open day, to get a flavour of the courses you can progress to from a partner college. There will however be limited information on this specific course and college.
Studying with City College Plymouth
Just one-and-a-half miles from the University of Plymouth, we’re one of the largest colleges in the South West, with two main sites linked by shuttle buses, with a dynamic Students’ Union and Student Liaison Team.