|Location||City College Plymouth|
Customer Relationship Marketing (CITY1131)
This module introduces students to the basic principles of marketing and their application in a hospitality, events and tourism context. marketing is at the heart of every organisation’s activities. It is also of growing importance in the non-commercial, public and voluntary sectors. The customer’s needs and expectations will also be introduced along with the tools and techniques used in the modern marketing industry.
International Tourism & Sustainability (CITY1132)
This module explores the organisation, structure and interdependency of the travel and tourism industry, with a focus on the environmental, political, social and cultural impacts that this has internationally. It will examine case studies and discuss the economic and moral impact tourists have in a given area and highlight their sustainability problems and initiatives.
The Event and Festival Industry (CITY1138)
This module introduces the learner to the fundamental aspects of events and festivals in a tourism and hospitality context. It will enable the learner to demonstrate a detailed understanding of the festival and event industry, its sub-sectors, current trends and issues focussing on the changing nature of the events and festivals industry.
Events Operations (CITY1140)
This module enables the student to understand the complexities of events management and demonstrate an understanding of theory into practice in restaurant and other dining environments.
Fees, costs and funding
How to apply
Completing this course enables you to progress onto these related courses and programmes with the University of Plymouth at level 5 or level 6, as specifically defined by this programme’s progression agreement.
For further information, including the progression from foundation degree form, please visit https://www.plymouth.ac.uk/business-partners/partnerships/academic-partnerships/study-guide/progression-to-honours-degree
Our partnership with City College Plymouth
Please contact City College Plymouth to apply for this course:
City College Plymouth
Help & enquiries
- Admission enquiries
- +44 1752 305786
Partner college open days
This course is run at one of our partner colleges. Open days are held at the college and more details of these can be found on the college website. You'll find contact details below, on this page.
University of Plymouth open days
You are also very welcome to attend a University of Plymouth open day, to get a flavour of the courses you can progress to from a partner college. There will however be limited information on this specific course and college.
Studying with City College Plymouth
Just one-and-a-half miles from the University of Plymouth, we’re one of the largest colleges in the South West, with two main sites linked by shuttle buses, with a dynamic Students’ Union and Student Liaison Team.