The Cloud was an exciting research and development project between Squidsoup and the University. The project sought to produce a system for creating and controlling a physical mist cloud instantaneously that was flexible, safe, quiet and featured straightforward installation. This would be integrated with Squidsoup’s mesmerising light technology to create unforgettable displays.
Squidsoup is a UK-based group which operates globally and specialises in shared immersive experiences. Squidsoup focuses on the augmentation of real spaces with digitally controlled visual overlays which physically affect the space, rather than creating single-user virtual experiences using head-mounted displays.
Squidsoup worked closely with the team at The Bridge, including Development and Partnership Manager, Rupert Lorraine.