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Ensuring that students are empowered to survive (and thrive) in the demanding, fast-paced events industry
https://www.plymouth.ac.uk/news/pr-opinion/surviving-and-thriving-in-the-events-industry
Plymouth Business School
Tanya Bellingham discusses: Ensuring that students are empowered to survive (and thrive) in the demanding, fast-paced events industry.
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Professor Shaofeng Liu
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Capitalising on trade: the rising importance of freeports
https://www.plymouth.ac.uk/pr-opinion/capitalising-on-trade
Plymouth Business School
Capitalising on trade: Dr Lise Hunter talks about the opportunities offered to SMEs and the regional food industry through trade and the establishment of freeports
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Attracting Millennial and Gen Z customers to Sri Lanka
Providing authentic cultural and memorable experiences in Sri Lanka - how to capture the attention of Millennial and Gen Z customers.
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Yamir Prieto: riding the waves of success
Discover how Yamir Prieto has travelled the world and set up his own business since graduating from BSc (Hons) International Tourism Management at the University of Plymouth.
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Understanding customer value will help marketeers adapt to evolving consumer behaviours
https://www.plymouth.ac.uk/news/pr-opinion/understanding-customer-value
Plymouth Business School
Dr Christopher Agyapong Siaw: Understanding customer value will help marketeers adapt to evolving consumer behaviours
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BA (Hons) Accounting and Finance with Foundation Year (Full-time)
https://www.plymouth.ac.uk/courses/undergraduate/ba-accounting-and-finance-with-foundation-year
Plymouth Business School
The course starts with a foundation year 0, specifically designed to introduce and develop essential skills for success in higher education, including critical thinking and the knowledge of key facets of business, accounting and economics.
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BA (Hons) Accounting and Finance (Full-time)
https://www.plymouth.ac.uk/courses/undergraduate/ba-accounting-and-finance
Plymouth Business School
Explore the latest developments in the field and master the complex set of skills needed to embark on a career in accounting and finance.
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Challenging gender stereotypes could help the Sri Lankan hotel industry weather the recruitment crisis
How better working conditions and career prospects for women could help to solve the post-pandemic staff shortage in the Sri Lankan hotel industry.
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The hospitality construction boom in post-pandemic China
https://www.plymouth.ac.uk/news/pr-opinion/hospitality-construction-boom-in-post-pandemic-china
Plymouth Business School
Dr Xiazhao Chen explores the key players, drivers and resulting tensions in the Chinese hospitality industry.
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