This was a past course delivered by The Future is Green
In a world where sustainability matters more than ever, how you communicate your impact can set you apart – or put your reputation at risk. This one-day, hands-on course was designed to help businesses craft compelling, compliant and customer-focused sustainability messages.
What the session offered
@ The fundamentals of
effective sustainability communication @ How to
apply the Green Claims Code and avoid misleading statements
@ Recognising and avoiding
greenwashing pitfalls @ Understanding your
audience’s values and expectations @ Tailoring your sustainability messaging across
different channels @ Real-world examples of what works and what doesn’t
What learners could gain
@ A clear framework to
audit and enhance sustainability messaging
@ A checklist for making
compliant and trustworthy green claims @ Insights into
customer psychology and what drives trust
@ Actionable ideas to confidently engage your audience
@ A
toolkit to support your organisation’s communication strategy
This course was fully funded for organisations in Cornwall and the Isles of Scilly through the
Future is Green project.
