Dr. Annie Blanchette is an associate lecturer for the School of Art, Design, and Architecture (ADA) at the University of Plymouth. Her research background is in consumer culture, using interpretive research practices to explore concepts such as gender, body, identity, and nostalgia. She has a longstanding passion for design, especially in areas related to embodiment, sensory experiences, sustainability, care, and inclusivity. 

Annie is a Fellow of the Higher Education Academy. Since 2020, she has been involved with the design, games design, and digital arts program at the University of Plymouth. Before that, she taught graduate and undergraduate modules in marketing research, digital marketing, consumer behaviour, and advertising creation for various universities (University of Exeter Business School, NEOMA Business School, Stockholm University, and HEC Montréal). Apart from her academic background, Annie has years of prior experience as a strategic and creative marketing consultant.


PhD in Management / Marketing (Consumer Culture), University of Exeter Business School, 2015

M.Sc. in Management / Marketing (Consumer Research), HEC Montréal, 2010

Ba (Cumulative Studies in Marketing, Advertising & Individualized studies), University of Montreal, 2008

Learning and Teaching in Higher Education Levels 1-2, Higher Education Academy, 2011

Roles on external bodies

2020 - Present – Visiting Fellow, i-DAT Open Research Lab, University of Plymouth

2020 – Research Fellow in Data, South West Creative Technologies Network

2019 - 2022 – Resident, Kaleider Studios

2014 - 2015 – Reviewer, Journal of Marketing Management

2014 – Reviewer, Journal of Marketing Theory

2012 – Reviewer, Consumer Culture Theory Conference