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Yamir Prieto: riding the waves of success

https://www.plymouth.ac.uk/alumni-friends/alumni/meet-our-alumni/hospitality-tourism-sport-leisure/yamir-prieto

Discover how Yamir Prieto has travelled the world and set up his own business since graduating from BSc (Hons) International Tourism Management at the University of Plymouth.

Attracting Millennial and Gen Z customers to Sri Lanka

https://www.plymouth.ac.uk/schools/plymouth-business-school/attracting-millennial-and-gen-z-customers-to-sri-lanka

Providing authentic cultural and memorable experiences in Sri Lanka - how to capture the attention of Millennial and Gen Z customers.

The hospitality construction boom in post-pandemic China

https://www.plymouth.ac.uk/news/pr-opinion/hospitality-construction-boom-in-post-pandemic-china

Plymouth Business School

Dr Xiazhao Chen explores the key players, drivers and resulting tensions in the Chinese hospitality industry.

Challenging gender stereotypes could help the Sri Lankan hotel industry weather the recruitment crisis

https://www.plymouth.ac.uk/schools/plymouth-business-school/challenging-gender-stereotypes-in-the-sri-lankan-hotel-industry

How better working conditions and career prospects for women could help to solve the post-pandemic staff shortage in the Sri Lankan hotel industry.

South West Growth Fund awards first £1.9 million to businesses

https://www.plymouth.ac.uk/news/south-west-growth-fund-awards

Plymouth University news: £1.9 million has been awarded to 17 businesses from Cornwall to Gloucestershire, through a fund launched last year by Plymouth University’s GAIN team, SWMAS Ltd, South West Water Business Services and the Western Morning News.

Global trends in digital marketing

https://www.plymouth.ac.uk/schools/plymouth-business-school/global-trends-in-digital-marketing

Dr Shikhar Bhaskar discusses the growth in digital marketing and the exciting possibilities it presents to the tourism and hospitality industry