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Understanding customer value will help marketeers adapt to evolving consumer behaviours

https://www.plymouth.ac.uk/news/pr-opinion/understanding-customer-value

Plymouth Business School

Dr Christopher Agyapong Siaw: Understanding customer value will help marketeers adapt to evolving consumer behaviours
Yamir Prieto: riding the waves of success

https://www.plymouth.ac.uk/alumni-friends/alumni/meet-our-alumni/hospitality-tourism-sport-leisure/yamir-prieto

Discover how Yamir Prieto has travelled the world and set up his own business since graduating from BSc (Hons) International Tourism Management at the University of Plymouth.
BA (Hons) Accounting and Finance with Foundation Year (Full-time)

https://www.plymouth.ac.uk/courses/undergraduate/ba-accounting-and-finance-with-foundation-year

Plymouth Business School

The course starts with a foundation year 0, specifically designed to introduce and develop essential skills for success in higher education, including critical thinking and the knowledge of key facets of business, accounting and economics.
BA (Hons) Accounting and Finance (Full-time)

https://www.plymouth.ac.uk/courses/undergraduate/ba-accounting-and-finance

Plymouth Business School

Explore the latest developments in the field and master the complex set of skills needed to embark on a career in accounting and finance.
Challenging gender stereotypes could help the Sri Lankan hotel industry weather the recruitment crisis

https://www.plymouth.ac.uk/schools/plymouth-business-school/challenging-gender-stereotypes-in-the-sri-lankan-hotel-industry

How better working conditions and career prospects for women could help to solve the post-pandemic staff shortage in the Sri Lankan hotel industry.
The hospitality construction boom in post-pandemic China

https://www.plymouth.ac.uk/news/pr-opinion/hospitality-construction-boom-in-post-pandemic-china

Plymouth Business School

Dr Xiazhao Chen explores the key players, drivers and resulting tensions in the Chinese hospitality industry.
Dr Diane Stanley - Lecturer - Project and Business Management (Degree Apprenticeships)
https://www.plymouth.ac.uk/staff/diane-stanley
Mrs Teresa Baker - Business Development Manager
https://www.plymouth.ac.uk/staff/teresa-baker
Caryn Michael - Business Development Manager
https://www.plymouth.ac.uk/staff/caryn-michael
South West Growth Fund awards first £1.9 million to businesses

https://www.plymouth.ac.uk/news/south-west-growth-fund-awards

Plymouth University news: £1.9 million has been awarded to 17 businesses from Cornwall to Gloucestershire, through a fund launched last year by Plymouth University’s GAIN team, SWMAS Ltd, South West Water Business Services and the Western Morning News.