Consumer, Business and Community Behaviour and Management (CBCBM)

In an ideal world, all products and services should be ethically created and provided with sustainability embedded through the supply chain, and there should no inequality and exploitation between and within societies and communities. Although peoples’ attitudes toward aspects of sustainability vary widely, with some valuing the environment more, whilst others human rights, increasingly consumers and the community expect public, private and third sector businesses, organisations, institutions to operate in ethical and sustainable ways. Sustainable business thus supports responsible practice, leadership and management.

The CBCBM cluster adopts a multi-disciplinary perspective to focus on current sustainable business practices and management and on consumers and the community’s influence on sustainability as users of products and services. In doing so, it entails the application of theoretical and practical knowledge derived from a range of disciplines including marketing, tourism, operations and business management, leadership, entrepreneurship and human resource management, to considerations of environmental and social sustainability.   In addition, CBCBM employs a multi-stakeholder approach by bringing consumers, business and community together to collaborate in participatory decision making via constructive dialogues, negotiation, persuasion, communication, and implementation of responses to jointly perceived problems.

The cluster covers a wide range of topics, including but not limited to

  • Sustainable consumption and production, impacts, market research and consumer studies;
  • Sustainability, consumer / user behaviour, the intention-action gap and persuasion;
  • Organisation and personal leadership, people management, role and identity, governance and business ethics, motivations, barriers and challenges;
  • Safety, crisis management and safer environments, risk and business continuity management;
  • Community engagement, capacity building, collaboration and collective action;
  • Deprivation and social change;
  • Sustainability and marketing; and,
  • Innovative sustainable business models.

Our work is funded from a number of sources including Defra, British Academy, ESRC and the European Commission. We co-produce research with various stakeholders in business, government and civil society and are strongly placed to advise sectors within workplace fairness and equality, healthcare, and tourism and hospitality, and in a range of other contexts where policy-makers must incentivise decision-making to create community-oriented, socially responsible and environmentally friendly businesses.

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