An enterprise challenge at Plymouth University saw students
apply their accounting skills to set up a ‘new zoo exhibit’.
Students from BA (Hons) Accounting and Finance were
challenged to create a hypothetical new exhibit for local attraction Dartmoor
Zoo, choosing from a list of eight animals, which could be housed on one of
four sites within the park.
The teams had a budget of £20,000, and they had to consider
the animal’s requirements, costs and ratings in terms of public appeal,
educational value, conservation value and ease of keeping.
They also had to complete costings – such as fencing,
housing and enrichment activities – as well as ensuring that their chosen
animal met the zoo’s stated aims of promoting conservation and education.
To add a real sense of enterprise, the students were also
given the zoo’s income and expenditure for 2014/15 and they had to show that
the new exhibit would increase the zoo’s surplus in the future.
To finish the four-week-long
challenge, the students had to display posters explaining their reasons for
making their decisions and give a short presentation to a panel of the senior
management team from Dartmoor Zoo.
Director of the zoo Benjamin Mee,
who received an Honorary Doctorate of Science from the University in 2013, presented
the winning team of
Alex Downes, Grace Ting, Muhammad Miah, Victoria
Maggs and Chloe Sage with the Enterprise Shield.
Module Lead Fiona Dalton said:
winning team won from a combination of their presentation, poster and their
answers to some quite challenging questions put by the senior management team. Applying theoretical knowledge to
a real-life situation is absolutely key, as it puts the students’ learning to
the test. As well as the accounting and finance they study on their course,
they had to think even further with marketing, geography and sustainability all
coming into the mix. It really was a superb challenge
and I have to thank Dartmoor Zoo for all of their help putting it together.”