Strategic Management and Leadership (TRUR3063)
The aim of this module is to introduce contemporary theories and practices in strategic management and leadership. This module looks at the competitive forces affecting the organisation and the resources and capabilities that are needed to sustain competitive advantage as well as the processes that underpin strategic management and leadership concepts.
Entrepreneurship in Practice (TRUR3064)
The aim of this module is to introduce a practical element to increase students understanding of entrepreneurs, through the development and management of a group enterprise. This module looks at the skills and characteristics of entrepreneurs and documentation to support the group business.
Globalisation and International Management (TRUR3065)
This module will allow students to develop an understanding of management and leadership in an international context and increase awareness of the influencing factors that are transforming the global economy. Students will investigate managerial processes, strategic approaches and cultural differences in international business operations whilst considering ethical implications.
Digital Marketing (TRUR3066)
This module will look at the relationship between business models and consumer engagement with digital technology. It will examine buyer behaviour and cultural paradigm shift from traditional marketing techniques. The module will look at organisational responses to changing consumer behaviour and it will focus on the application of digital concepts across an organisations marketing strategy.
Occupational Psychology (TRUR3067)
This module will offer students an insight into the role psychology plays within the workplace. From the theoretical underpinning, students will be able to show how both workplace performance and satisfaction can be affected.
Fees, costs and funding
How to apply
Our partnership with Truro and Penwith College
Partner college open days
This course is run at one of our partner colleges. Open days are held at the college and more details of these can be found on the college website. You'll find contact details below, on this page.
University of Plymouth open days
You are also very welcome to attend a University of Plymouth open day, to get a flavour of the courses you can progress to from a partner college. There will however be limited information on this specific course and college.
Studying with Truro and Penwith College
We’re one of the leading colleges in the country, delivering teaching and learning to the highest level. With three modern campuses at Truro, Penwith (at Penzance) and Tregye, we provide you with a unique university experience.