iMayflower is designed to build Plymouth’s creative industries and nurture creative people power across the city. Delivered by a consortium comprising the University of Plymouth, Plymouth City Council, Destination Plymouth, Mayflower 400, Plymouth College of Art and Real Ideas, the project includes a £3.5 million grant from the Department for Digital, Culture, Media and Sport’s Cultural Development Fund, which invests in creative, cultural and heritage initiatives that lead economic growth and productivity.
iMayflower will leverage the Mayflower 400 Culture and Heritage Programme as a platform from which to launch a sustainable step change in Plymouth's creative economy and make Plymouth a more attractive place to live, work and visit.
Key investment areas include:
- Place shaping – delivering large-scale cultural and creative events to inspire and enrich lives, e.g., the Illuminate light festival, in which the University is a key partner.
- Creative sector business support – growing our cultural and creative sector businesses, with a particular focus on immersive media and digital fabrication.
- Skills and learning programme – increasing the creative and business skills of our young people, communities, graduates and professionals.
- Access to innovative finance – providing accessible startup and scale-up funding for businesses in the creative economy from Creative England, Crowdfunder and others.