Dr Mihaela Bishop
Profiles

Dr Mihaela Bishop

Associate Lecturer

Plymouth Business School (Faculty of Arts, Humanities and Business)

Biography

Biography

Doctoral Teaching Assistant

Qualifications

BA (Hons) Marketing

Teaching

Teaching

Teaching interests

I am currently leading two module: New Product Development and Marketing Planning (second year undergraduates) and Strategic Marketing Management (final year undergraduates).

In addition, I am one of the personal tutors for the first year undergraduates enrolled on the Personal Development Planning module and I supervise a number of postgraduates dissertations.



Research

Research

Research interests

At present, I am completing my PhD, with the main research interest being consumer behaviour in relation to food waste in households.