Plymouth Business School (Faculty of Arts, Humanities and Business)
Lamis is currently a Marketing researcher and associate lecturer at the University of Plymouth. She is also part of Plymouth's Strategic Sustainable Management (SSM) research group. Her current research mainly focuses on the influence of social and cultural factors on consumers' attitudes and behaviours towards social media advertising and purchase intentions.
2022 - Present, Marketing PhD Candidate, University of Plymouth, UK
2020 - 2021, MSc in Digital Marketing Communications, Manchester Metropolitan University, UK
2016 - 2020, BSc in Integrated Marketing Communications, Nile University, Egypt
- Marketing Enterprise and the Digital Economy
- Buyer Behaviour