Mr Derek Shepherd

Mr Derek Shepherd

Academic Lead - Teaching and Quality in School of Tourism and Hospitality

Plymouth Business School (Faculty of Arts, Humanities and Business)




MSc (by thesis), Agricultural Economics (thesis title: A cost-benefit-study of crop irrigation in England and Wales), University of Newcastle upon Tyne, 1982 (supported by a MAFF Research Studentship)
BSc (Upper Second Class Honours), Agriculture (Agricultural and Food Marketing), University of Newcastle upon Tyne, 1979
Plymouth University/Polytechnic South West/Seale-Hayne College – Academic Lead - Teaching and Quality, School of Tourism and Hospitality, 2015-to date; Head, Plymouth Business School Quality Centre, 2011-2015; Director of Teaching and Learning, School of Tourism and Hospitality, 2010-2011; Acting Head, School of Tourism and Hospitality, 2009; Undergraduate Programmes Coordinator, Plymouth Business School, 2005-2009; Director of Taught Programmes, Seale-Hayne Faculty, 1996- 2005; Senior Lecturer in Agricultural Economics, 1987-1996
Confederation of British Industry – Senior Economist, 1985-1987
Building Employers’ Confederation – Senior Economist, 1984-1985
National Farmers’ Union – Economist, 1981-1984

Professional membership

Member, Agricultural Economics Society

Member, British Agricultural History Society

Roles on external bodies

Honorary Treasurer (2006-to date) and Executive Committee Member (2003-to date), Agricultural Economics Society
Steering Committee Member, EuroChoices (2006-to date)



Teaching interests


HTM241 Tourism Venture Creation (Module Leader)

HTM242 Tourism, Human Resources and Competitive Advantage (Module Leader)
HTM310 Crisis and Disaster Management in the Hospitality, Tourism and Events Industries (Module Leader)
HTM314 Honours Project (Module Leader)

HTM325 Business Strategy for Tourism and Hospitality
HTM507 Tourism and Hospitality Dissertation
HTM 508 International Business Management for Engineers (a bespoke module for MBA students from the University of Applied Sciences, Munich delivered at Plymouth)
SCH504 Economics for Transition Dissertation (delivered at Schumacher College)
European Union Integration (a bespoke module for MSc students delivered at the Czech University of Life Sciences) 

Staff serving as external examiners

External Examiner, MBA International Business Management / MSc Food Production Management / MSc International Agri-business Management, Harper Adams University (2013-2017)

External Examiner, Undergraduate tourism degrees (validated by Nottingham Trent University), Loughborough College (2007-2011)
External Examiner, Undergraduate rural resource management degrees (validated by University of Essex), Writtle College (1997-2001)



Research degrees awarded to supervised students

Ali, M.F.S. (2016) CFEMOs: a new integrated model for product innovation performance's drivers in the US restaurants' context. PhD, Plymouth University (Director of Studies)

Hunter, L. (2013) The mediating role of entrepreneurial leadership: an investigation of the competitiveness of SMEs in UK South West food and drink manufacturing. PhD, Plymouth University (Second Supervisor)

Igwe, P.A. (2013) Rural non-farm livelihood diversification and poverty reduction in Nigeria. PhD, Plymouth University (Director of Studies)

Mohamed, A.M.E. (2013) Actor network theory, tourism organisations and the development of sustainable community livelihoods. PhD, Plymouth University (Second Supervisor)

Westhead, C.R.E. (2012) An empirical study into UK customers expectations of dining out in relation to meal cost. PhD, Plymouth University (Second Supervisor)

Hammad, Y. (2007) Competitive advantage of small and medium size enterprises in Palestine. PhD, Plymouth University (Director of Studies)




Busby, G. and Shepherd, D. (2008) Disintermediation vs reintermediation – undergraduate understanding of e-commerce in tourism. Paper given at the 1st International Conference on Economic and Management Perspectives, 17-19 October, Famagusta, Northern Cyprus.
Brunt, P. and Shepherd, D. (2004) The influence of crime on tourist decision-making: some empirical evidence. Tourism, 52(4), 317-327. ISSN 1332-7461
Shepherd, D. and Bouckova, B. (2004) Czech agriculture in the post communist period: the story so far. Journal of the Royal Agricultural Society of England, 165. ISSN-0080-4134

Early, R. and Shepherd, D. (2001) A holistic approach to quality with safety in the food chain. In: Shiefer, G. and Helbig, R. (eds.) Quality Management and Process Improvement for Competitive Advantage in Agriculture and Food: Proceedings of the 49th Seminar of the European Association of Agricultural Economists, February 19-21, 1997, Bonn. 2nd edn. Bonn: Universitat Bonn-ILB. 391-400.
ISBN 3-932887-26-3
Errington, A., Shepherd, D. and Daw, E. (2001) Feeding the black hole: a new role for farmers’ wives in South West England? Paper given at the ROOTS 2001 Conference, London. London: RICS Research Foundation. ISBN 1-84219-08507
Lobley, M., Shepherd, D. and Winter, M. (2000) The environmental impact of CAP reform on lowland agriculture: a case study of the South West Forest. Paper given at the ROOTS 2000 Conference, Wye College, University of London. London: RICS Research Foundation. ISBN 1-84219-017-2
Winter, M., Mills, J., Wragg, A., Selman, P., Potter, C. and Shepherd, D. (2000)
Practical Delivery of Farm Conservation Management in England. English Nature Research Report No. 393. Peterborough: English Nature. ISSN 0967-876-X
Early, R. and Shepherd, D. (1997) A holistic approach to quality with safety in the food chain. In: Shiefer, G. and Helbig, R. (eds.) Quality Management and Process Improvement for Competitive Advantage in Agriculture and Food: Proceedings of the 49th Seminar of the European Association of Agricultural Economists, February 19-21, 1997, Bonn. Bonn: Universitat Bonn-ILB. 391-400.
ISBN 3-932887-26-3

Shepherd, D.B. (1998) Food law harmonisation in an enlarged European Union. Zemedelska Ekonomika (Agricultural Economics), 44, 87-88. ISSN 0139-570X
Early, R. and Shepherd, D.B. (1996) Farm food processing – a tradition reborn? Journal of the Royal Agricultural Society of England, 156, 116-128. ISSN-0080-4134

Shepherd, D. (1994) Economics, sustainable development and the greening of agricultural policy in the European Union. Zemedelska Ekonomika, 40, 983-987.
ISSN 0139-570X

Shepherd, D.B. and Peeler, C.H. (1984) The future development of socio-structural policy in the European Community. In: Thomson, K.J. and Warren, R.M. (eds.) Price and Market Policies in European Agriculture: Proceedings of the Sixth Symposium of the European Association of Agricultural Economists, 14-18 September, 1983, Newcastle upon Tyne. Newcastle upon Tyne: University of Newcastle upon Tyne. 
440-452. ISBN 0-903698-20X



Reports & invited lectures

Shepherd, D. (2002) The changing role of farmers’ wives in England. Invited lecture given at Kostelec Castle, Czech Republic, September 20.

Lobley, M (with Cowan, H.), Shepherd, D., Whitehead, I., Winter, H., and Winter, M. (2000) CAP Reform As It Affects Land Management In The South West Forest. Final Report for the Countryside Agency. 2 vols. Plymouth: University of Plymouth.

Conferences organised

Local Organiser, Agricultural Economics Society Annual Conference, Plymouth University, April 2003

Other academic activities

Visiting Lecturer, Czech University of Life Sciences, Prague, Czech Republic (1995 to date)

Visiting Lecturer (as part of an EU Tempus-Tacis funded project), Dniepropetrovsk State Agrarian University, Ukraine (1995-2000)

External Panel Member, MBA Dual Award Validation, University of Sunderland/SEGi University College, Kuala Lumpur, July 2012
External Panel Member, MSc Accounting Validation, University of Northampton, January 2008
External Panel Member, MA Tourism Management Validation, Thames Valley University, June 2006
External Panel Member, MBA Validation, Harper Adams University College, January 2005
Invited referee for Tourism Management, Regional Studies and the Journal of Farm Management