Course Comparison

Course
MSc Digital and Social Media Marketing PhD Marketing
Award
Master of Science - MSc Doctor of Philosophy - PhD
Duration
1 year 6 years
Assessment breakdown
- -
Course type
Full-time Full-time, Part-time route available
Placement
- -
Location
Plymouth Plymouth
Provider
Plymouth Business School Plymouth Business School
Entry requirements

A good honours degree, first or second class, or equivalent, in any discipline.

We welcome applicants with international qualifications. To view other accepted qualifications please refer to our tariff glossary.

If English is not your mother tongue 6.5 IELTS with a minimum of 5.5 in any element in a secure English language test. English language requirements.

Plymouth University offers pre-sessional English language courses if you do not have this.

We welcome students from a broad range of disciplines who are keen to place their undergraduate discipline knowledge into the context of digital and social media marketing.

Applicants are expected to have completed a masters level qualification to a high standard (e.g. at 'merit' or 'distinction' level) as well as either a 2:1 or first class honours undergraduate degree in an area of study appropriate to your project proposal. We are happy to consider equivalent qualifications (for instance, you may have studied different subjects at undergraduate and masters level but have accumulated rich working experience in the proposed area since then).

If you do not have a masters level qualification, we recommend you consider applying for one of our marketing programmes.

You will also need to provide evidence that you are ready to pursue the project you propose in your application. This will take the form of a sample of critical writing, and if relevant, documentation of relevant creative or professional practice.

If English is not your first language, you must have proficiency in written and spoken English (normally a minimum test score of 6.5 for IELTS, or equivalent). Given the nature of the programme, you’ll be expected to read and engage with complex theoretical texts and debates for which fluency in English is essential.

For more general guidelines and application requirements, please visit the research degrees applicants page.