Mr Waqas Ali

Mr Waqas Ali

Plymouth Business School (Faculty of Arts, Humanities and Business)



Current role:
  • Associate Lecturer in Plymouth Business School, University of Plymouth, UK (March 2022-Present).
  • Module leader for STO305HKB (Management Report - Quantitative Methods).
  • Teaching various undergraduate and postgraduate modules.
  • Dissertation Supervisor at undergraduate and postgraduate levels.
Previous roles:
  • Senior Manager NOC Transmission in PTCL, Pakistan (2019-2021).
  • Vice Technical Director in ZTE, Pakistan (2018-2019).
  • Project Manager in ZTE, Pakistan (2016-2018).
  • Team Leader in ZTE, Pakistan (2012-2016).
  • Transmission Engineer in ZTE, Pakistan (2011-2012)


Academic Qualifications:
  • PhD in Tourism and Hospitality, University of Plymouth, UK (In Progress).
  • Master in Business Administration with specialization in Marketing, SZABIST, Pakistan (2015-2017) [Awarded with Silver Medal].
  • Bachelor in Electrical Engineering with specialization in Telecommunication Engineering, Air University, Pakistan (2007-2011).
Teaching Qualifications:
  • Supporting Assessment, Learning and Teaching (SALT), University of Plymouth.
  • Supporting Assessment, Learning and Teaching - extended (SALT-e), University of Plymouth.
  • Postgraduate Certificate in Academic Practice (Distinction), University of Plymouth.

Professional membership

  • Associate Fellow of Higher Education Academy (AFHEA)
  • Registered member of Project Management Institute (PMI), USA and UK Chapter


Teaching interests

Module Leader:

  • STO305HKB (Management Report - Quantitative Methods).
Undergraduate Teaching:

  • MKT6009 Global Marketing Management.
  • STO6008 Researching for Business.
  • BUSM301 Project (Management Report).
  • PBS6000 Honors Project.
  • BMG311SL Current Issues in Management.
  • HTM251HKUB Research Methods.
  • HTM314HK Research Methods.
Postgraduate Teaching:

  • MKT7001 Marketing and Strategy.
  • PBS7000J Capstone Project.
  • STO7002 Current Issues in International Business.
  • STO7003 International Business Strategy for Competitive Advantage.
  • THM7003 Experience Design and Digital Marketing


Research interests

  • Artificial Intelligence, Robotics and automation in tourism.
  • Pro-environmental Intentions and Pro-environmental Behaviors of tourists.
  • Effects of climate change on tourism.
  • Development of Sustainable Tourism.
  • Social Cause Marketing, Electronic word of mouth, Reference groups.

Grants & contracts

Funding awarded by International Purchasing and Supply Education and Research Association (IPSERA) for presenting conference paper entitled 'Influence of Artificial Intelligence on tourists' pro environmental behaviors' (2nd February - 4th February 2023, £1000).


Conference Papers
Ali,W (2019). 'Role of saturation and its effect on involvement and support of social cause marketing using eWOM with moderating role of reference groups', 21st International Research Conference (IRC), Islamabad, Pakistan, April 2019
Ali, W (2022). 'Conceptualization of Artificial Intelligence in development of sustainable tourism', Doctoral college conference by University of Plymouth, Plymouth, UK, June 2022

Ali, W (2023). 'Influence of Artificial Intelligence on tourists' pro environmental behaviors', International Purchasing and Supply Education and Research Association (IPSERA), New Castle, UK, February 2023