Jon Rhodes

Academic profile

Dr Jon Rhodes

Lecturer in Psychology
School of Psychology (Faculty of Health)

The Global Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Jon's work contributes towards the following SDG(s):

Goal 04: SDG 4 - Quality EducationGoal 13: SDG 13 - Climate Action

About Jon

Jonathan (Jon) Rhodes, a Chartered Psychologist (BPS), specialises predominantly in performance enhancement and motivation. His deep curiosity lies in exploring the reasons behind why some individuals and teams persevere with challenging goals while others falter. The key, he believes, may lie in understanding how we imagine and communicate our visions. 
With a Ph.D. in Psychology, his research primarily centres around the development and refinement of Functional Imagery Training (FIT) for both individual and team performance. Over the last two decades, Jon has served as a consultant psychologist to premiership rugby and football players, provided support to athletes across multiple Olympic and Commonwealth Games, coached business teams at globally renowned organisations such as IBM and Citadel, and maintained an ongoing research collaboration with the British Army to enhance resilience for the All-Arms Commando Course. 
Beyond his applied background, Jon actively contributes to research papers leveraging FIT for performance enhancement in various fields, including sports, healthcare, and more recently, sustainability. In 2023, he co-authored and published his debut book, "The Choice Point," a work that has since received acclaim from the Next Big Idea Club and been translated in seven different languages. 


Sport Psychology (final year option). 
Performance Psychology (final year option).
Culture Change in High Performance Sport (final year option)
Health Psychology (BSc)
Motivational Interviewing (MSc)
Imagery, focusing on Functional Imagery Training.  
Mindset and Grit and general Character Change. 
Applied Research focusing on group interventions. 

Contact Jon