Dr Irfan Ameer

Dr Irfan Ameer

Lecturer in International Business

Plymouth Business School (Faculty of Arts, Humanities and Business)



I am working as a Lecturer in International Business at the University of Plymouth, U.K. Before joining Plymouth, I was working as a Post-Doctoral Researcher at the University of Turku, Finland.


DSc Economics and Business Administration (Marketing) from the University of Turku, Finland.

MSc Business Administration from the Blekinge Institute of Technology, Sweden.

MBA Marketing from the Islamia University, Pakistan.



Teaching interests

- International Business

- Marketing

-Corporate social responsibility 

- Business ethics

- Qualitative research



Research interests

My research interests include CSR, sustainability, and governance-related issues in marketing and international business. The global crisis (e.g., the Covid-19 pandemic and the Russia-Ukraine war, etc.) has also received my research attention and I am actively investigating its impacts on business.

Other research

I am also involved in research consultancy projects. Some of the key projects include Transparency International Corruption Perception Index, United Nation Development Program (UNDP), African Development Bank, and Shell CSR Campaign development project.

Grants & contracts

I have secured research funding of around 280,000 euros from several external sources, such as the Foundation for Economic Education, Paulo Foundation, Finnish Post Doc. Pool, Kone Foundation, Marcus Wallenberg Foundation, Hansbang Foundation, and Turku University Foundation.




Aleem, M., Sufyan, M., Ameer, I., & Mustak, M. (2023). Remote work and the COVID-19 pandemic: An artificial intelligence-based topic modeling and a future agenda. Journal of Business Research, 154:113303. https://doi.org/10.1016/j.jbusres.2022.113303

Isolauri, E. & Ameer, I. (2022). Money laundering as a transnational business phenomenon: a systematic review and future agenda. Critical Perspectives on International Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/cpoib-10-2021-0088

Nisar, Q., Haider, S., Ameer, I., Hussain, M., Gill, S. and Usama, A. (2022). Sustainable supply chain management performance in post COVID-19 era in an emerging economy: a big data perspective, International Journal of Emerging Markets, Vol. ahead-of-print https://doi.org/10.1108/IJOEM-12-2021-1807

Sufyan, M., Aleem, M., Ameer, I., & Mustak, M. (2021) Entrepreneurship During the COVID-19 Pandemic: a Systematic literature review and future research agenda, International Review of Entrepreneurship, 19(4), 437-466.

Ameer, I & Marisa, K (2021). Co-creation of sustainable infrastructure development. In Encyclopedia of the UN Sustainable Development Goals: Industry, innovation, and infrastructure, Filho, W, Azul, A. Brandi, L, Salvia, A & Wall, T. (Eds.), Springer, Cham.

Ameer, I., & Halinen, A. (2019). Moving beyond ethical decision-making: a practice-based view to study unethical sales behaviour. Journal of Personal Selling & Sales Management, 39(2), 103-122.

Ameer, I. (2019). Evolution and control of unethical practices in sales: a study of institutionalized bribery in developing country markets. Doctoral dissertation, University of Turku Publication Series, Turku, Finland. https://www.utupub.fi/handle/10024/148431

Conference Papers

Ameer, I. (2020). A practice-based strategic framework for MNCs to control bribery in developing countries. Proceedings of 29th annual conference of the Association for Practical and Professional Ethics (APPE), 20-23 February, Atlanta, USA.

Ameer, I., Terho, H., & Halinen, A. (2018). Responses of MNC subsidies towards the pressure of institutionalized bribery: A micro-level practice perspective. Proceedings of 31st European Business Ethics Network (EBEN) conference, September 6-8, Vienna, Austria.

Ameer, I. & Halinen, A. (2016). A network theory perspective on the evolution of bribery practices in sales. Proceedings of 25th annual conference of Association for Practical and Professional Ethics (APPE), 17-21 February, Virginia, USA.

Ameer, I (2015). A Corporate social responsibility view on bribery control in business relationships. Proceedings of 28th European Business Ethics Network (EBEN) conference, June 25-28, Istanbul, Turkey.

Ameer, I (2015). Bribery control: Strategic CSR options for multinational firms. Proceedings of 17th International Conference on Corporate Strategy and Social Responsibility (ICCSSR), July 29-30, Zurich, Switzerland.

Ameer, I & Halinen, A (2014). Evolution of unethical practices in the sales environment: A macro story of the pharmaceutical industry in Pakistan. Proceedings of 30th Industrial Marketing & Purchasing (IMP) Conference, September 04-06, Bordeaux, France.

Ameer, I & Halinen, A (2014). Unethical practices in an interactive sales environment: A framework and agenda for future research. Proceedings of 47th Academy of Marketing Conference, July 08-10, Bournemouth, U.K.



Other academic activities

Role as a reviewer:

 Journal of Business Research
 Journal of Managerial Psychology
 Journal of Marketing Man
 International Journal of Emerging Markets
 Cogent Business & Management journal
 The Total Quality Management (TQM) Journal
 Sustainability journal