Dr Farid Pazhoohi

Dr Farid Pazhoohi

Lecturer in Psychology

School of Psychology (Faculty of Health)



I am the Director of the Evolutionary Social Cognition Lab and Co-Director of Plymouth Face Lab.


Research interests

My interdisciplinary research program focuses on the cognitive, social and neural mechanisms of interpersonal perception, and how attention, perception, decision making, social cognition and interpersonal interactions are influenced by appearance, aesthetics and attractiveness. I also explore the nature and mechanisms by which we use our cognitive abilities to make adaptive, goal directed choices, particularly in the context of social cognition and decision making. I approach my research questions using a variety of behavioral and cognitive neuroscience techniques, such as eye-tracking, virtual reality, and electroencephalography, as well as observational and ethological methods.
  • Social Cognition
  • Interpersonal Perception
  • Visual Cognition and Attention
  • Proxemics
  • Human Behavioural Ecology
  • Evolutionary Social Psychology
  • Evolutionary Psychology




 Book Reviews (2020+):
  • Pazhoohi, F. (2024). [Review of the book How Religion Evolved: And Why It Endures, by R. Dunbar]. Evolutionary Psychological Science.
  • Pazhoohi, F. (2023). [Review of the book Ritual: How Seemingly Senseless Acts Make Life Worth Living, by D. Xygalatas]. Evolutionary Psychological Science.
  • Pazhoohi, F. (2022). [Review of the book The Social Instinct: How Cooperation Shaped the World, by N. Raihani]. Evolutionary Psychological Science, 8, 493–494.
  • Pazhoohi, F. (2022). [Review of the book Why We Believe: Evolution and the Human Way of Being, by A. Fuentes]. Europe’s Journal of Psychology, 18(4): 494–495.
  • Pazhoohi, F. (2021). [Review of the book How Children Invented Humanity: The Role of Development in Human Evolution, by D. F. Bjorklund]. Evolutionary Psychological Science, 8, 105.
  • Pazhoohi, F. (2021). [Review of the book Evolution in the Here and Now: How Adaptation and Social Learning Explain Humanity, by N. Barber]. Evolutionary Psychological Science ,7, 442–443.
  • Pazhoohi, F. (2021). [Review of the book Life Finds a Way: What Evolution Teaches Us About Creativity, by A. Wagner]. Evolutionary Psychological Science, 7, 94-95.
  • Pazhoohi, F. (2020). [Review of the book Sex, Power, and Partisanship: How Evolutionary Science Makes Sense of Our Political Divide, by H. Garcia]. Evolutionary Psychological Science, 6, 292–293.
  • Pazhoohi, F. (2022). Cultural differences and similarities in the nature of infidelity. In T. DeLecce, & T. Shackelford (Eds.), The Oxford Handbook of Infidelity. Oxford University Press.
  • Pazhoohi, F. (2022). Parental Investment Theory. In T. Shackelford (Ed.), The Cambridge Handbook of Evolutionary Perspectives on Sexual Psychology (Cambridge Handbooks in Psychology, pp. 137-159). Cambridge: Cambridge University Press.