
Profiles
Dr Chiwuokem Nwoko
Lecturer in Strategy and Operations
Plymouth Business School (Faculty of Arts, Humanities and Business)
Biography
Biography
I am interested in the use of data, particularly customer/consumer data, by organisations of all kinds; the analysis of “big data” to support decision-making and enhance strategic conversations; and the impact of data sharing and privacy on cybersecurity management and new business models.
My research explores the use of big data-facilitated strategic management models for digital fraud prevention and/or cybersecurity. I am also investigating the importance of big data-facilitated digital fraud prevention education, training, and awareness, and the factors that affect its adoption in businesses (particularly in e-retail businesses). This involves working extensively with multiple stakeholders to examine the current modus operandi and propose road maps for big data-facilitated solutions.
My research explores the use of big data-facilitated strategic management models for digital fraud prevention and/or cybersecurity. I am also investigating the importance of big data-facilitated digital fraud prevention education, training, and awareness, and the factors that affect its adoption in businesses (particularly in e-retail businesses). This involves working extensively with multiple stakeholders to examine the current modus operandi and propose road maps for big data-facilitated solutions.
Qualifications
- PhD, Strategy & Applied Management (Focus on Big Data and Cybersecurity Management in Business) - Coventry University, UK.
- MBA, Global Financial Services - Coventry University, UK.
- MSc, International Economics, Finance and Development - University of Surrey, UK.
- BSc (Hons.), Economics, Salem University, Nigeria.
- BSc (Hons.), International Relations and Diplomacy, Salem University, Nigeria.
Professional membership
- The British Academy Early Career Researcher Network (BA ECRN) - Member
- The Strategic Management Society - Member
- Centre for Cyber Security, Communications and Network Research (CSCAN) - Associate
- British Academy of Management (BAM) - Member
- The Higher Education Academy (HEA) - Associate Fellow (AFHEA)
- Chartered Management Institute (CMI) - Foundation Chartered Manager (fCMgr)
Teaching
Teaching
Teaching interests
Research Methods, Strategy, Business Analytics, Digital Business, and Management.
Module leadership 22/23:
- STO5003 - International and Digital Business, and Accounting.
- IUG3006 - Strategy and Leadership [external partnership with the International Institute in Geneva (IIG), Switzerland].
- MAL2016 - International Logistics and Supply Chain Operations [external collaboration with the Peninsula College, Malaysia].
- STO6003SU - Strategy and Leadership [intensive top-up module/programme].
Other teachings 22/23:
- HRL4002 - Business and Management Internal Setting [Taking sessions on Knowledge management and big data; Business planning (internal responses to the external environment].
- MAR6010 - Supply Chain Resilience and Risk Management (Maritime Business).
- STO3001 - Global Business.
Research
Research
Research interests
- Strategic management
- Use of strategy tools
- Customer data
- Big data and data management
- Privacy and new business models
- Digital fraud prevention
- Human aspects of cybersecurity
Other research
- PBS7000 Capstone Projects - MSc Dissertation supervision in Plymouth Business School.
- PROJ518 Data Science and Business Analytics Projects - MSc Dissertation supervision in the School of Engineering, Computing and Mathematics.
Research degrees awarded to supervised students
- Master of Sciences (MSc) - Coventry University, UK; Ulster University (Birmingham), UK.
- Master of Business Administration (MBA) - Coventry University, UK.
Publications
Publications
Key publications
Conference Papers
(2021) 'The realities of e-retailing in a pandemic world – using data-driven training and awareness programmes to rethink e-retail fraud prevention strategies' British Academy of Management Conference Proceedings 2021 Open access
Personal
Personal
Other academic activities
2022
- Delegate, the Government IT Security (GOVSEC) Conference, London
2021
- Paper presentation on the 'The realities of e-retailing in a pandemic world – using data-driven training and awareness programmes to rethink e-retail fraud prevention strategies' at the British Academy of Management (BAM) conference.
- Reviewed conference paper submissions for the British Academy of Management (BAM) conference.
- Paper presentation on the “Use of Big Data for E-Retail Fraud Prevention” at the Faculty of Business & Law (FBL) PGR presentation Series, Coventry University, United Kingdom.
2020
- Delegate, the European Conference on Knowledge Management, Coventry University, United Kingdom.
- Delegate, Chief Data & Analytics Officer Africa (CDAO) – Virtual Conference.
- Delegate, the Data Champions, Online - UK & Ireland – Virtual Conference.
2019
- Paper presentation on the “Use of Big Data for Retail Fraud Prevention” at the Doctoral Capability and Development Conference (DCAD19), Coventry University, United Kingdom.
- Paper presentation on “Retail Fraud Prevention” at the Centre for Business in Society (CBiS) PGR-led Seminar Event, Coventry University, United Kingdom.
2018
- A report on “The European Cross-Border Payments Market; A Case of the UK’s Travel & Leisure, and Technology Verticals.” (A mixed-method analysis) - 2018.
2016
- A report on “Economic Shocks and Civil Conflict in Nigeria: An Instrumental Variable Approach.” (A quantitative analysis) - 2016
2014
- A report on “The Effect of Irregular Power Supply on SMEs: A Case study of Tailoring Enterprises in Lokoja state.” (A quantitative analysis) - 2014