Dr Chiwuokem Nwoko

Dr Chiwuokem Nwoko

Lecturer in Strategy and Operations

Plymouth Business School (Faculty of Arts, Humanities and Business)



I am interested in the use of data, particularly customer/consumer data, by organisations of all kinds; the analysis of “big data” to support decision-making and enhance strategic conversations; and the impact of data sharing and privacy on cybersecurity management and new business models.
My research explores the use of big data-facilitated strategic management models for digital fraud prevention and/or cybersecurity. I am also investigating the importance of big data-facilitated digital fraud prevention education, training, and awareness, and the factors that affect its adoption in businesses (particularly in e-retail businesses). This involves working extensively with multiple stakeholders to examine the current modus operandi and propose road maps for big data-facilitated solutions.
Now accepting PhD applications in the following areas:
  • Big Data-facilitated Strategic Management and Operations
  • Digital Fraud Prevention
  • Human Aspects of Cybersecurity
  • Internet of Things (IoTs)


  • PhD, Strategy & Applied Management (Focus on Big Data and Cybersecurity Management in Business) - Coventry University, UK.
  • MBA, Global Financial Services - Coventry University, UK.
  • MSc, International Economics, Finance and Development - University of Surrey, UK.
  • BSc (Hons.), Economics, Salem University, Nigeria.
  •  BSc (Hons.), International Relations and Diplomacy, Salem University, Nigeria. 

Professional membership

  • The British Academy Early Career Researcher Network (BA ECRN) - Member
  • The Strategic Management Society - Member
  • Centre for Cyber Security, Communications and Network Research (CSCAN) - Associate
  • British Academy of Management (BAM) - Member
  • The Higher Education Academy (HEA) - Associate Fellow (AFHEA)
  • Chartered Management Institute (CMI) - Foundation Chartered Manager (fCMgr)


Teaching interests

Strategy, Business Analytics, Digital Business, and Management Research Methods.
Module leadership/Teaching:
  • STO5003: International and Digital Business, and Accounting.
  • MKT7003: Digital Analytics and Marketing Research.
  • STO7009: Business Analytics.
  • IUG3006: Strategy and Leadership [external partnership with the International Institute in Geneva (IIG), Switzerland].
  • STO6003SU: Strategy and Leadership [intensive top-up module/programme].
  • HRL4002 - Business and Management Internal Setting [Taking sessions on Knowledge management and big data; Business planning (internal responses to the external environment].
  • STO3001 - Global Business.
  • MAR6010 - Supply Chain Resilience and Risk Management (Maritime Business). (2022/2023 AY)
  • MAL2016: International Logistics and Supply Chain Operations [external collaboration with the Peninsula College, Malaysia]. (2022/2023 AY)


Research interests

  • Strategic management
  • Use of strategy tools
  • Customer data
  • Big data and data management
  • Privacy and new business models
  • Digital fraud prevention
  • Human aspects of cybersecurity

Other research

  • PBS7000 Capstone Projects - MSc Dissertation supervision in Plymouth Business School.
  • PROJ518 Data Science and Business Analytics Projects - MSc Dissertation supervision in the School of Engineering, Computing and Mathematics.
  • Currently supervising two Post-Graduate Researchers (PhD).

Research degrees awarded to supervised students

  • Master of Sciences (MSc) - Coventry University, UK; Ulster University (Birmingham), UK.
  • Master of Business Administration (MBA) - Coventry University, UK.


Key publications

Conference Papers
Nwoko C, Meadows M, Garcia-Perez A & Okoli J (2021) 'The realities of e-retailing in a pandemic world – using data-driven training and awareness programmes to rethink e-retail fraud prevention strategies' British Academy of Management Conference Proceedings 2021 Open access


Reports & invited lectures

Other academic activities

  • Paper reviewer for the Strategic Management Society (SMS) 44th  Annual Conference Istanbul 
  • Delegate, the Government IT Security (GOVSEC) Conference, London
  • Delegate, the European Conference on Knowledge Management, Coventry University, United Kingdom.
  • Delegate, Chief Data & Analytics Officer Africa (CDAO) – Virtual Conference.
  • Delegate, the Data Champions, Online - UK & Ireland – Virtual Conference.
  • Conference paper presentation on the Use of Big Data for Retail Fraud Prevention at the Doctoral Capability and Development Conference (DCAD19), Coventry University, United Kingdom. 2019.
  • Paper presentation on “Retail Fraud Prevention” at the Centre for Business in Society (CBiS) PGR-led Seminar Event, Coventry University, United Kingdom.
  • A report on “The European Cross-Border Payments Market; A Case of the UK’s Travel & Leisure, and Technology Verticals.” (A mixed-method analysis) - 2018.
  • A report on “Economic Shocks and Civil Conflict in Nigeria: An Instrumental Variable Approach.” (A quantitative analysis) - 2016
  • A report on “The Effect of Irregular Power Supply on SMEs: A Case study of Tailoring Enterprises in Lokoja state, Nigeria.” (A quantitative analysis) - 2014