“Having access to ATI grant funding kept momentum within Cleaner Seas Group. Not having access to that funding; I’m still confident that the product would have got to market, but it would have taken a lot longer. In our line of business, early adopters are paramount”, explains Dave Miller, CEO and Co-Founder of the Cleaner Seas Group.
“We needed access to sound, impartial financial advice and ATI were absolutely able to deliver on that”, says Dave.
“The ATI Innovation Advisor is an absolute encyclopaedia of knowledge and it’s been good fun! You get free, impartial advice and that’s really refreshing because in our line of work we are largely in a room of warmed-up people. Having impartial advice gives a slightly different picture to the reality of the world and helps you keep on the straight and narrow”, says Dave.
“We are really trying to promote that reuse, recycle or refurbish model, which is completely closed-loop”, says Dave.
When you’re launching a new product, especially in the world of sustainability, during normal day hours you can take knocks and people telling you it’s not a good idea. But when you have access to ATI you get smiley, happy people who believe in your mission, and they empower you and they give you impartial advice, which helps support and recharge your batteries as a CEO – so that’s like a hidden benefit you get from engaging with organisations like ATI.
Dave explains: “With any new product you have to protect it, that’s financially but also in terms of patents and intellectual property, and ATI can support you in that space.”
“Another important part of engaging with ATI is being able to support Cornwall. The grant funding and the access to financial support and advice has meant that we can recruit local people from Cornwall, and we’ve grown a team now to 10, from a start-up which was originally just me”, says Dave. “All of which are based here in Cornwall.” he adds.