The course encourages creativity, experimentation and risk-taking, but blends this with a strong emphasis on vocational skills and preparing students for employment. Each project that students undertake has a real-world context, with either fictional or actual clients, audiences and problems to solve.
A 'careers spine' is introduced in year 2, along with placement opportunities, and year 3 has a dedicated five-week module where students research the industry, prepare an employment strategy, develop a brand identity for themselves and apply this to CVs, business cards, social media and digital portfolios.
We have a network of over 100 professional design studios that students can be put in touch with, and we consult with them to ensure course content is industry relevant and up-to-date. This means the majority of our graduates find regular paid employment in the creative industries within a year of leaving university. Here are just a few of the world-leading design agencies our graduates have worked for: