Celebrants dancing during the colourful Holi Festival

Create truly unforgettable events. This hands-on degree - developed with industry - gives students the insight, know-how and skills to become a critical, creative events professional. Collaborate with a range of event companies - so students are ready to impact the way events are produced and managed in the future. 

Our socially aware graduates have the skills and knowledge required to hit the ground running in a diverse range of careers including hotel management, cruise guest relations and destination marketing.

Key features

  • Plan and deliver real, live events – including conferences, high-end banqueting, exhibitions and trade fairs. Students bid for the opportunity to manage their preferred event, and learn collaboration skills by working with course mates on the delivery of all staged events.
  • Lay strong foundations for a successful career using our extensive industry links to secure a one-year work placement. Gain vital industry experience – students have worked at international exhibitions, organised Christmas parties for over 900 guests, and taken part in marketing activities and corporate team building.
  • Learn from the best – our teaching staff are all actively engaged in the research of industry leadership, employer needs, planning, communication, event innovation, evaluation and other management issues.
  • Create a portfolio prior to graduation. Assessments are linked to real clients throughout the course, and students have the chance to develop professional materials and presentations. In previous years, clients have used winning ideas in their business operations.
  • Benefit from a course that views sustainability as a crucial factor in the events industry. Examining the social, economic, political, cultural and environmental dimensions related to the issue of sustainability. 
  • Empower yourself with our unique course. Challenge normal thinking. Ask the difficult questions. Take the long view and become an advocate for better business practice. 

Course details

First year

In the first year, all aspects of this exciting industry including arts, media, hospitality, entertainment, conferences and banqueting are introduced. Students discover the principles of design and learn what it takes to manage conferences and events. To round off the year, students explore entrepreneurialism and potential careers in the events sector.
Core modules
  • HTM109 Principles of Design and Themes
  • HTM147 Event Production
  • HTM148 International Event Destinations
  • HTM151 Introduction to Sustainable Tourism, Hospitality, Events and Cruise Management
  • HTM155 Sustainable Management and Practice
  • HTM156 Management and Employability Skills

Year 2

In the second year students develop their knowledge and skills by studying a range of core modules, and getting hands-on experience managing and promoting specific events. Students improve their health and safety knowledge through the crowd behaviour and risk management module. Understand how to get people to attend events and enhance its reputation. Students investigate research methods, giving them the skills required to engage in both academic and business research – invaluable for placements or careers that involve market research. Students also have the chance to study optional modules, including festivals and event tourism or a language.
Core modules
  • HTM237 Conference and Events Practical
  • HTM240 Crowd Behaviour and Managing Safety
  • HTM246 Promoting and Marketing Experiences
  • HTM250 Event Planning and Strategy
  • HTM251 Research Methods
  • HTMP202 Career Investment Programme 2
Optional modules
  • DEAS200 Academic Skills for International Direct Entry Second Year Students
  • ELC203 English for Academic Purposes
  • FREX01 French 1
  • FREX02 French 2
  • HTM243 Festivals and Event Tourism
  • SPNX01 Spanish 1
  • SPNX02 Spanish 2

Optional placement year

In the final year students have the opportunity to undertake a paid industry placement. Students will spend 48 weeks working with an organisation across a wide range of sectors. Students will be able to immerse themselves in a professional environment enabling them to make a range of contacts – all invaluable when it comes to securing a job. Students who complete a placement receive a Certificate of Industrial Experience.
Core modules
  • HTMP300 Work Placement Year

Final year

In the final year students undertake the honours project, which allows hem to pursue a specific interest that they're passionate about, through a significant research-based exercise. Students gain a strategic understanding of the industry and its future perspectives, by engaging with event issues, such as crisis and disaster management. Students can also choose to study a range of other subjects such as leadership, event innovation, event consultancy and a language option.
Core modules
  • HTM310 Crisis and Disaster Management in the Hospitality, Tourism and Events Industry
  • HTM314 Honours Project
  • HTM341 Current Event Issues
  • HTMP301Career Investment Programme 3
Optional modules
  • DEAS300 Academic Skills for International Direct Entry Final Year Students
  • ELC315 Professional and Academic Communication
  • FREX01 French 1
  • FREX02 French 2
  • HTM339 Leadership
  • HTM340 Event Innovation
  • HTM342 Business Strategy and Consultancy for the Tourism, Hospitality and Events Sectors
  • SPNX01 Spanish 1
  • SPNX02 Spanish 2
Every undergraduate taught course has a detailed programme specification document describing the course aims, the course structure, the teaching and learning methods, the learning outcomes and the rules of assessment. The following programme specification represents the latest course structure and may be subject to change:
The modules shown for this course are those currently being studied by our students, or are proposed new modules. Please note that programme structures and individual modules are subject to amendment from time to time as part of the University’s curriculum enrichment programme and in line with changes in the University’s policies and requirements.

Entry requirements

UCAS tariff

104 - 120

A level: 104-120 points from a minimum of 2 A levels. This course considers general studies.

BTEC: 18 Unit BTEC Extended Diploma: DMM in any subject.

BTEC National Diploma modules
If you hold a BTEC qualification it is vital that you provide our Admissions team with details of the exact modules you have studied as part of the BTEC. Without this information we may be unable to process your application quickly and you could experience significant delays in the progress of your application to study with us. Please explicitly state the full list of modules within your qualification at the time of application.

Access: Pass a named Access to HE Diploma in any subject with at least 33 credits at merit/distinction.

IB: 26 - 30 overall to include 4 at any subject at Higher Level.
English and Maths accepted within: Higher Level = 4 Standard Level = 5

All applicants must have GCSE (or equivalent) mathematics and English at grade 4/C or above.

Short of the entry requirements for this course? Don’t worry you may be eligible for a foundation year to prepare you for possible entry onto this course for the following year.

English language requirements

We welcome applicants with international qualifications. To view other accepted qualifications please refer to our tariff glossary.

How to apply

Applications should be made through our partner institution:

HKU Space