The National Marine Aquarium want to find effective ways to encourage visitors to adopt more sustainable behaviours.
This collaboration draws together social marketing
expertise from Plymouth Business School, understanding of the values which
underpin sustainable behaviour from the School of Psychology and knowledge of
sustainability education from the Centre for Sustainable Futures to help them
If you have visited the NMA over the summer you may have come across the survey, which is presented as a personality quiz which asks “Are you a Tang, a Herring, a Lionfish or a Ray?” on two i-pads which visitors encounter on their route around the aquarium. This survey measures visitor values and asks people about their motivations for visiting the aquarium and their sustainability-related intentions. Over the summer months the survey has attracted over 1,000 respondents.
This workshop will be an opportunity to hear more about our findings, and learn about the type of research NMA would like to collaborate on. We hope that this project will be the first stage of a more in-depth collaboration between Plymouth University and the NMA and the workshop will provide an excellent opportunity for the University and NMA staff to generate ideas for future research directions.
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