Presentation 1: Building competitive advantage through social value creation
Speaker: Dr Agnieszka Zur
In this presentation Dr Zur will be addressing the theme of competitive advantage of social enterprises. The existing literature depicts very specific features of social enterprises that distinguish them in many aspects from strictly business-oriented ventures, cause internal tensions and present a set of very unique organisational challenges. One of these challenges is the struggle to blend social mission with financial stability, which oftentimes comes down to building and maintaining a competitive advantage. Depending on the type of social enterprise, business model and sector this can vary significantly. The presentation presents the research results of a qualitative study carried out on a sample of social enterprises from Hong Kong, US and Poland. The presentation presents identified factors of competitiveness and the relationships between them. The phenomenological comparative case study suggests that the strongest factor of competitiveness is a clear and well communicated social mission. Yet, the social nature of social enterprises limits the access to superior resources at the same time. Thus social mission can be both the source and the constraining factor of SE competitive advantage. Recognising and managing this paradox seems to be the key to SE market and social value delivery success.
Presentation 2: International entrepreneurship and socio-cultural behaviours in Europe
Speaker: Professor Krzysztof Wach
Culture is one of the main determinants for the various entrepreneurial activities undertaken in different countries, nevertheless, it needs further exploring to yield a wider understanding of the role of the social aspects of entrepreneurship. The lecture discusses the role of culture and cross-culture aspects for doing business in the European Union.
The learning objectives of this module include: (i) Define the most important elements of culture and understand the importance of culture to international business in Europe, (ii) Discuss how the socio-cultural environment affects doing business in the European Union, (iii) Understand the culture of EU-28 countries, cooperating regions and other nations in the world. The lecture will illustrate to bachelor and/or masters students how to do business across border in different states of the European Union taking into special account the socio-cultural aspects.
Presentation 3: Business models for social entrepreneurs
Speaker: Professor Marek Ćwiklicki
Doing business takes place within a specific framework called Business Model (BM). BM can be broadly defined as a way of doing business which creates and delivers value. BMs can be interpreted as a construct comprising both the rationale and the route for organising value creation, but based on conventional ideas and perspectives with a primarily narrow economic emphasis focused largely on a competitive profit maximisation route to value creation. For social entrepreneurship purpose BM should be refined. It also covers the problem of sustainability in terms of triple-bottom-line and a concept sustainable value creation which concern multiple, collective, and shared value. Therefore the main part of the lecture will be aimed to present the specificity of BM for social entrepreneurs with special reference to business model canvas.