Organisations are increasingly concerned with organisational image and this emphasis has impacted on private and personal lives. The issue of where an organisational identity ends and where the privacy of personal identity begins becomes problematic. The organisational concern with identity and control carries significant implications for a wider notion of identity because it raises questions of the extent to which workers can securely claim for themselves an identity beyond the organisation.
In this paper Ann looks at how organisational image has an impact on the politics of privacy in relation to a number of areas including: (i) the emotional labour of organisations (see Hochschild 2003, 2008; Wharton 2009); (ii) the work-life balance and how privacy is increasingly eroded by the identity economy (see Cameron 2000); (iii) the politics of leisure and privacy where areas such as the consumption of alcohol, relationships and sex is increasingly defined by a wider organisational identity. As an example of the kind of issues being raised in the paper Ann will focus on the emotional labour of organisations, drawing on examples from the UK, US and elsewhere.
*This paper was accepted for presentation at the Gender, Work and Organization Conference 24-26 June 2014, University of Keele and is currently under review for a Special Issue of the Journal Gender, Work and Organization, Bodies and Intimate Relations at Work (2015).
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