Seminar: Marketing Masters Programmes
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This event is for Plymouth University staff only.

Facilitated by Professor Troy Heffernan.

Primarily aimed at masters-level programme and module leaders, this session will begin with an introduction from Professor Heffernan examining the importance of knowing who your potential students are and how to reach them in the most efficient manner.

Professor Heffernan will continue to look at the importance of developing a unique selling point and provide some key advice on recruiting both home and international students.
 
The second half of the session will give time for open discussion around participants’ experiences in marketing masters programmes. 

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Please be aware that some of Plymouth University's public events may be attended by University photographers and videographers, for capturing content to be used in University online and offline marketing and promotional materials, for example webpages, brochures or leaflets. If for whatever reason, you or a member of your group, do not wish to be photographed, please make yourself known to staff working at the event on arrival or to the photographer.