Join Professor Iain Stewart MBE for this I-SEE webinar as he presents the provocative view that scientists are being encouraged to ‘go public’ with our science.
Scientists are being encouraged to ‘go public’ with our science but it is less clear as to how our current science communications are effectively addressing the long-term planetary concerns that confront society.
This talk presents the provocative view that scientists - as the interface between the research organisations that produce knowledge and the wider public who could use that knowledge - are akin to marketers in the business world. Drawing from the dominant paradigms that shape business marketing, it reconsiders our prevailing models of science communication and their consequent sense of purpose. It argues that addressing issues of long-term sustainability will require not only rethinking communication practice within universities but also radical institutional regime change towards universities becoming purpose-driven organisations.
Iain Stewart is Professor of Geoscience Communication at the University of Plymouth and Director of the University's Sustainable Earth Institute. A geologist by background, he has worked with BBC television making science documentaries about our planet, its history and how it works, including TV shows about contemporary climate change and energy issues. He is a Fellow of the Royal Society of Edinburgh, President of the Royal Scottish Geographical Society, and a UNESCO Chair of Geoscience and Society.
This Zoom webinar is free and open to all - please register your place via the above link.