Innovation Surgery: Design Thinking
  • Pool Innovation Centre, Trevenson Road, Redruth, Cornwall TR15 3PL

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ATI2's Design Thinking Workshop will help you and your business to begin exploring creative ideas.
Focusing on the customer at the heart of the process, you’ll look at ways to approach problems as opportunities leading towards positive outcomes.
Seeing a problem through the eyes of the end users you’ll embrace empathy and explore how to move quickly from idea to action using prototyping, experimentation, and iteration.
Whether creating new customer experiences, designing new products or developing ideas, the evidence-based approach elevates uncertainty and risk. Design Thinking encourages experimentation, redefines problems, challenges assumptions and inspires creativity.
The event is open to businesses across Cornwall and the Isles of Scilly.
Visit the Eventbrite webpage for further information and to register a place.
Funded by the European Regional Development Fund (ERDF), ATI2 is three-year £3.4 million project led by the University of Plymouth with support from Cornwall Council. ATI2 supports SMEs across Cornwall and the Isles of Scilly who are seeking to commercialise new opportunities which can lead to increased growth, productivity and sustainable change.
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