Innovation Surgery: Bringing a Product to Market
  • Pool Innovation Centre, Trevenson Road, Redruth, Cornwall TR15 3PL

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Get deeper understanding of business models and patterns while developing your own launch masterplan.
Join Mark Harris as he takes you through the journey of bringing a product to market from market research through to rollout.
  • Understand how your product fits within the bigger picture, undertake market research to know your competition’s business models and patterns then develop your own masterplan for rollout.
  • Communicate the value of your solution by understanding the wider business landscape and the end-user’s needs to pinpoint an effective communication strategy.
  • Learn how to develop a roadmap or post-launch plan and build or integrate systems to support your new offer.
  • Develop your elevator pitch to help secure new funding and clients as well as identifying success and growth criteria.
The workshop will include a complimentary lunch.
The event is open to businesses across Cornwall and the Isles of Scilly.
Visit the Eventbrite web page for further information and to register a place.
Funded by the European Regional Development Fund (ERDF), ATI2 is three-year £3.4 million project led by the University of Plymouth with support from Cornwall Council. ATI2 supports SMEs across Cornwall and the Isles of Scilly who are seeking to commercialise new opportunities which can lead to increased growth, productivity and sustainable change.
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