Future Trends of Marketing
  • Lecture Theatre 2, Roland Levinsky Building

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Marketing Hardware: using relevant customer activity to create meaningful customer experiences.

The internet influences the way consumers are behaving and businesses need to be aware of these changes to survive and thrive in today’s marketplace. Digital trends are developing at tremendous speed and whilst some will never reach mainstream masses, others won’t be far off.

We have invited Professor Luiz Moutinho, a leading voice on marketing futures, to share his view on digital trends that are here to stay. His talk will cover revolutionary digital trends such as: 

  • Fragvergence 
  • Biosignals
  • Emotion response detection   
  • Personalised environments
  • Direct satellite broadcasting 
  • Affective computing
  • Geofencing 
  • Internet of emotions.

The importance of big data is indisputable. Professor Luiz Moutinho will present new social media intelligence tools and machine learning. The stage of analysis will include the coverage of iBeacons technology, audio tagging and social visualisation.

The talk will conclude with critical thinking towards de-teching and digital detox. 

Agenda

  • 18:00 - Introduction of speaker and event
  • 18:15 - Talk by Professor Luiz Moutinho
  • 19:15 - Audience questions and discussion 
  • 20:00- 21:00 - Refreshments outside the lecture theatre (Crosspoint Zone 2)

This talk will be of interest to University staff and students, CMI members and local businesses. Please register your attendance via the above link or contact Dr Hanne Kroger-Knight for any queries (hanne.kroger@plymouth.ac.uk).

About the speaker 

Dr Luiz Moutinho is Professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland. He completed his PhD at the University of Sheffield in 1982. He has been a Full Professor for 25 years and held posts at a great number of schools starting in the UK and the US, as well as a Visiting Professorship in several universities in China, Lithuania, New Zealand, Denmark, Portugal, Brazil, Colombia, Cyprus and Hungary. Between 1987 and 1989 he was the Director of the Doctoral Programmes at the Confederation of Scottish Business Schools and at the Cardiff Business School between 1993 and 1996. He was Director of the Doctoral Programme in Management at the University of Glasgow between 1996 and 2004, and until 2015 held the Foundation Chair of Marketing at that university. He is the founding Editor of the Journal of Modelling in Management (JM2) and has another four Associate Editorships as well as being in the Editorial Boards of another 46 international academic journals.

His areas of research interest also encompass bio-marketing, neuroscience in marketing, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behaviour, marketing futurecast and tourism and marketing. Other primary areas of Professor Moutinho’s academic research are related to modelling processes of consumer behaviour. He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking, supermarket patronage, among other areas. He has over 130 articles published in refereed academic journals, 27 books, more than 5,600 academic citations, an h-index of 37 and an i10-index of 116.

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